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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. If this week’s launches are telling any narrative, it’s a surprising tale of the star-crossed – but perhaps not so unlikely – romance between fashion and athletics. Whether you find yourself craving an iced-out Yankees pendant or, more practically, a refresh on your tennis, biking, or yoga wardrobe, I have the answers to your queries. We’ve also got our usuals: skincare, specialty food and spicy beverage, and artisan ceramics. This one’s packed, let’s get to it.
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Ghia Turns Up The Heat, $60 per 12-pack
This week, my favorite zingy and bright and tart Aperitif – not only within the non-alcoholic category, but simply my favorite, bar none – introduced a spicy new launch. The Sumac & Chili spritz combines Ghia’s signature spritz with a distinctly savory flavor profile for a totally singular beverage experience that is both spicy and…spiced. A totally singular beverage experience, you say? I do say. The brand tapped their community of customers to perfect the formula, sending mystery cans and requesting spice level feedback to refine the perfect spritz – which resulted in a 40% spice spike. Take a pack to the beach, a park picnic, or your next dinner party. Suddenly a spicy margarita seems terribly passé.
Ganni Loves To Play Doubles
Ganni, the playful and chic label known for bringing Copenhagen-It-Girl fever stateside, can’t get enough of partnerships. This week, the brand launched a six-piece capsule with Parade, featuring Ganni’s signature leopard and flower prints splashed across Parade silhouettes. The collection is available in sizes XS to 3XL and made with low-impact, environmentally friendly materials, so there’s theoretically a piece for everyone – even if all of those pieces sell out by the weekend. With the exception of the Mesh Catsuit ($90), which feels less likely to fly off the shelf (but maybe that’s just my personal style speaking).
This partnership is hot on the heels of Ganni’s seven-piece collaboration with legacy tennis brand Prince earlier this month. The highlights include: a harlequin wool vest, a mini-skort ideal for recreational movement, and a bright purple canvas bag that can handle a racket and all your courtside accoutrement. I find myself inspired to hit the courts by the sheer power of a cute outfit concept. Some things never change!
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Speaking Of Recreational Sports…
Athletics and fashion can’t stay away from each other this week. Rapha and Shrimps collaborated on a few pieces for the biker who indulges in couture. This feels like a niche intersection, but guess what? I love specificity! A peplum-gingham wind jacket ($250) and lavender skort ($125) have me considering biker cosplay.
For some pieces with a less hefty price tag and arguably more wearability, shop Beyond Yoga’s new Candy Apple Red pieces. (Between you and me, Beyond Yoga makes my favorite athleisure in the game. Don’t tell the others…)
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Wildling Wants To Take Over Your Beauty Ritual – From Gua Sha To Sea Moss Moisturizer
Founded by an acupuncturist, herbalist, and holistic esthetician, Wildling made its name on beautiful and effective gua sha tools, and just expanded its skincare reach with three new products (featuring ingredients infused with the vibration of Moonstone). The Starnectar Jelly Cleanser ($45), Moonbounce Plumping Moisturizer ($82), and Reflexology Spoon ($35) combine natural, holistic ingredients with a functional tool for a signature Wildling gua sha touch – and maybe your new go-to skincare routine.
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Before We Part
There’s still so much to discuss – but I’ll keep it snappy. I’m sure you’ve got weekend plans. Laura Chautin’s perfect delicate ceramics are available now on Moda Operandi. At the time of writing, there’s only one of each piece left. The M Jewelers introduced new styles to its MLB collection, featuring necklaces, rings, and bracelets touched by Yankees, Mets, and Dodgers details. This Dodgers necklace ($330) has me suddenly caring about sports.
Tower 28 launched its award-winning cream blush in a new Dream Hour ($20) shade – Pepto Bismol pink and inspired by Barbie, of course. west~bourne rolled out the Everyday Oil set ($45), featuring smaller versions of its 100% pure and extra virgin Avocado Oil, ideal for gifting and small counter spaces. Honey Mamas continues to be brilliant: meet the Matcha Truffle Bar ($28 per 4-pack), made with Mizuba Tea matcha, peppermint, and ribbons of organic chocolate. This is a small-batch release, so snap it up now, and thank me next week.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
