Launch Digest: The New Way to Jiggle, Paintable Olive Oil, Mr. Chow Handwash, and Bon Iver-Style Smoked Salmon

Big Beach Energy

The world is kinda on fire, but is anyone else finding themselves saying, “I think this might be the best summer of my life”? With new swimwear, new spf, and new summer sleepcare, it’s fair to say there’s still a chance we can ride a good wave.

• Wear less, live more…or at least that’s what we plan on doing with Bydee’s Viva La Vida Collection, which is inspired by the dynamism of Cartagena and the beauty of the Rosario Islands for a “living in this for the rest of summer” vibe.
• In the vein of living more, Blackbough Swim dropped its Agua Fresca + Henna Collections with bold, juicy prints that go beyond swimwear, instead making you feel like a 90s pixie frolicking in a Marc by Marc Jacobs fragrance commercial.
• Self-tanning brand Dolce Glow has taken SPF to the next level with its SPF Mineral 50 Balm, or—as they’re calling it— “Skin Couture.” (We’re obsessed). It melts seamlessly into skin for a luminous sheen, infused with skin-loving ingredients like hyaluronic acid, vitamin E, and antioxidants.
• In order to be—as Demi Lovato once said— “Cool for the summer”—one must lean on something figuratively and literally cool…like…silk. Slip unveiled its High Tide Collection with a full silk suite of summer-infused eye masks, pillow cases, and scrunchies for a frizz-free, smooth a** season.

Collectors Items and Collaborations

With the way things are going at the moment, it’s important to have things you can properly hold onto and hold CLOSE (before someone takes it away!!). This week, there were classic brands showing us new ways to engage with them alongside new collaborations that are anything but mainstream (you’ll get the stream pun very shortly).

• This week, I met someone who said that their guilty pleasure is the Flamingo Estate subscription box. They were whispering when they told me this, so I didn’t push, but after seeing the Spring 2025 Hawai’i Islands Subscription Box, I totally get it. This box specifically celebrates the holistic, regenerative approach of Hawai’i’s food system, expressing admiration for the care with which the land is being tended to. 
• Whether you’re in need of a Mother’s Day gift, or you just want to Bob Ross it up in your life, Brightland’s Paint & Pour Kit is the perfect way to forget the real world exists. You can make the iconic bottle your own with your own design, so even when there’s no oil left, you can still pour one out for the good times.

• If you have a fancy friend who loves birthday dinners, then you likely have been invited to a Mr. Chow in your lifetime. If you couldn’t attend (out of fear of splitting the bill), that’s fine because bodycare baddie Uni has dropped a Limited Edition Mr. Chow Exclusive Handwash infused with a signature fragrance that will make your hands feel like they’re about to grab onto some serious $$$. ‍
• Jennifer Aniston says, “Jump,” and you say, “How high” while wearing one of her resistance bands. Together, Pvovle and Jennifer Aniston joined forces to launch the Sculpt Anywhere Bundle, which is designed for workouts anytime, anywhere (and inspired by Jennifer’s very busy lifestyle). 
• ‍Bon Iver’s new album SABLE, fABLE is live tuh-day, so it’s only natural that our fishy friends at  Fishwife collab’d with Bon Iver himself for a Smoked Salmon Duo, a limited-edition smoked salmon in a special box that you’ll 100% want to add to your collection. Just press play and take a bite. 

Savor the Flavor of Summer

Last week, I was so certain that lemon was going to be the moment for the upcoming season. But, I’m kind of ready to stand corrected based on this week’s launches. From cherry to s’mores to carrot cake to more lemon, it seems we’re taking a fully nostalgic approach to our taste buds as the weather warms up.

• A good self-care routine is the cherry on top, which is why Kitsch unleashed its Cherry Collection, which fully embodies a bright, playful seasonal foray of things that you can leverage from head to toe.
• ‍Nowadays is serving a different kind of vibe—while still juicy (but also effervescent). The Limited Edition Cherry Soda Cocktail has 5mg THC to balance the bright with the buzzy and the balanced.
• “Let them eat cake!” Salt & Straw said. Just in time for Easter and Mother’s Day, S&S is letting us scream for ice cream with The Carrot Cake. It has every layer imaginable—cream cheese frosting, cinnamon-spiked, house-baked, roasted carrot cake, cake crumbles, and a pecan oatmeal streusel. 

• Sweet Loren's is bringing back its fan-fave in the form of the Limited Edition Lemon Pre-Cut Cookie Dough, which uses real lemon to bring back all of those memories from your early morning lemonade stands in the summer.
• If you won’t find yourself around an actual campfire this summer, fret not. La Colombe® just released their S’mores Draft Latte with 50% less sugar. It’s giving full graham cracker, toasted marshmallow, and rich cocoa in every sip (no sticks, gooey mess, or fire danger involved).
• Some people wait all year until it’s appropriate for them to order a mojito again. Little Saints is bringing back its 2024 favorite with the Little Saints Mojito, which relies on functional ingredients to support the mind and the body (think: damiana, reishi, and zero sugar).

A New Way to Carry Yourself

The warmer months bring a certain lightness of being, which means no more dredging around heavy bags with a million layers. The latest bag drops are bringing levity to our

• What do innovative jewelry and nicotine lozenges have in common? Well, aside from founders who went to high school together, Jones and Monbouguette put their heads together to create a Sterling Pillbox based around Jones’ Signature Travel Tin.‍
• Travel expert CALPAK is taking family travel to the next level with the Baby Weekender Duffel + Crossbody Diaper Bag that are lightweight, mega-functional, and will make you want a baby (if you don’t have one) just so you can have use for these bags.
• Ethical luxury handbag and jewelry brand AGCF dropped its Spring 2025 Collection, which is all about finding the balance between contrasts. 20% of all profits are going towards supporting women and children.

Honestly, Just Add to Cart Already

On days where you’re supposed to be doing work, but can’t bear the thought of doing work…but your computer is open and you want to feel productive….well, that would be a good time to just start opening tabs and adding things to cart. These are our favorites for the week.