Launch Digest: Selena Gomez Sets Your Dinner Table, Legal Mushroom Gummies, And Finally – A PMS Cure

Supermush Gets Gummy With It

As the supply of adaptogenic mushroom powders far exceeds demand, Supermush – one of the newer mycelial brands to hit the scene – has decided to reimagine the landscape completely. On Tuesday, they unveiled a line of three new gummies targeting Sex, Energy, and Sleep. The holy triumvirate, no? All that’s missing is a Beauty-oriented edible. But, from where I’m standing, they’re already dangerously close to Moon Juice copyright infringement, lightly protected by the differentiating vehicle of tapioca and pectin gummies, as opposed to a jar of earthy powder. The only way to know what works for you, personally, is to experiment. Do you want candy? Or a collection of jars that’ll spike your tonics, teas, and espresso the old-fashioned way? There’s no wrong answer: take a trip, don’t be scared.

Cards Against Humanity, Where? Hella Awkward Has Entered The Chat – Literally

The pandemic birthed quite a few not-so-fab innovations: QR code menus, an unending stream of Zoom meetings, athleisure as an all-purpose dress code. But beautiful things can come out of dark times, too. Hella Awkward is proof. Founded in 2020 by Brittane Rowe, Brandon Rhodes, and Jane Lim, the brand was born out of a desire – and need – for deeper connections. At the start of the pandemic, the three friends (and two siblings) began spending more time at home asking intentional, thought-provoking questions simply to pass the time. The intimate conversations and joyful moments that followed were enough to make them never want to go back to small talk. 

Each set of Hella Awkward cards ($25) comes with 140 questions divided into four categories – Real Talk, Dating, Sex, and Relationships – so you can curate your game night to the vibe of your players. There’s a deep and earnest ethos behind the brand, one that is dedicated to fostering more connection and community in the world by creating space for honest conversations. It’s also specifically a love letter to Black and Asian immigrant households, where the three founders feel these conversations are still few and far between. I’m ready to get real with a Q&A over a bottle of wine or Ghia – are you? 

Perelel Is Here To Support Your Cycle, All Month Long

Since its founding, Perelel has been on a mission to demystify female reproductive health. While this began with products oriented towards fertility, pregnancy, and postpartum care, Perelel’s latest launch, Cycle Support, might just revolutionize many womens’ relationships with their menstrual cycles – regardless of any plans to conceive. Cycle Support is a 28-day vitamin pack, with 35 capsules engineered to support your menstrual, follicular, ovulatory, and luteal phases. When you begin to understand and work with the fact that your cycle lasts all month – not just five days – you’ll have a less jarring, painful, and PMS-addled “time of the month.” 

Perelel knows this well. With Iron Ease, Bloat Support, and PMS Support capsules, along with a clear schedule on how, when, and in what quantity to take each capsule, Perelel is eager to educate and ameliorate your monthly hormonal struggles. No more fits of irritability, deep inexplicable sadness, or insatiable chocolate cravings. There’s a better way.