Launch Digest: Home Makeovers, Skincare From The Flamingo Estate Garden, And Sweetgreen’s Editorialized Fall Menu

Is Your Nest In Need Of A Refresh?

Whether you’ve just returned from a weekend away or a month in Europe, your home space might feel a little uninspired. Sometimes a few adjustments – and new launches – can make all the difference. 

Cold Picnic introduced its new collection, “Crabby Flower,” a few days ago, featuring one of the brand’s most playful patterns to date. While the label typically draws on geometric and figural inspiration in its design launches, this new collection interpolates crab and iris flower motifs into a fusion that feels at once unique and sophisticated with a subtle silver, pear, and pastel avocado scheme that could paper your entire bedroom. If you’re not quite ready to commit to wallpaper, start small with a rug.

And if your vacation left you wondering why your home doesn’t smell like a boutique hotel, Atmos has you covered. Forget everything you think you know about an automated home fragrance device (in fact, forget you even know the word “Febreze”). Atmos partners with EcoVadis Gold-certified perfumiers to develop home essences that are not only engineered to lift your mood and create a meaningful scent experience, but are also sustainably sourced – safe for you and for the Earth. The brand’s Diffusers are designed to pair directly with your phone, so you can seamlessly turn on and switch between scents. Walk through your door and you’ll be met with a gentle welcome of honeysuckle, rose, lavender, and sandalwood, all thanks to you, because you scheduled it before your commute home. You’re the best… 

Rich Creams And Glosses – But Not The Ones You Already Know

The words “rich cream” might conjure an image of an Augustinus Bader bottle; if I say lip gloss, perhaps you’ll pull one of the many glossy launches of the past two weeks out of your little beaded bag, from goop Beauty to Saie. But these brands don’t own the product categories! (Although I’d be shocked if AB doesn’t have some kind of trademark on “Rich Cream.”) It’s a competitive – if monocultural – DTC world, and we’re just living in it. I dare a brand to launch something matte this month.

Flamingo Estate launched a Manuka Rich Cream, and it really is as decadent as it sounds. Manuka Honey gets whipped with Calendula Flowers, Lanolin, Olive Oil, Shea Butter, and Hemp Oil, and the final product is creamy and pillow-soft, made for melting into all parts of your body that need a little extra care. Launched just in time for the dawn of Fall and Winter, this Cream is packing some serious skincare grails: anti-bacterial, deeply hydrating Manuka, Calendula to soothe redness and inflammation, and Lanolin to lock in moisture. Can’t add this silver tube to cart fast enough.

Speaking of lotion: Sidia launched a body Wash and Cream spin-off of its fan-favorite Soaked Candle. Grapefruit, Spearmint, Thyme, Juniper, Jasmine, Cypress, Cedar Leaf; forget a beach body, I want a California coastal forest body. 

Did you think Glossier would let all of these brands launch glosses without a word from its namesake? If you’re a loyal Glossier girl, you’re no stranger to the brand’s O.G. Red and Holographic glosses. This week, the G-team launched three new shades of the Lip Gloss with a very splashy campaign featuring the WNBA. Brionna Jones, DiDi Richards, Skylar Diggins-Smith, and Ezi Magbegor sport Brown, Pink, and Bronze, made for hours of long wear with a glassy, non-sticky finish – essential for maintaining focus on the court. And if you’re a girl who doesn’t know a thing about sports, you can also enjoy these glosses for other activities of stamina and strength, like online shopping or yet another grueling first date!

For Your Kitchen’s Consideration

Chomps launched a new BBQ flavor: 100% grass-fed & finished, seasoned with a BBQ spice blend, and smoked with natural hardwoods for maximum flavor, zero sugar, and 10 grams of pure, high-quality protein.

Graza launched Grazola, the sweet sequel to its (sold out) EVOO Potato Chips. Made simply with oats, Graza’s “Sizzle” Oil, salt, and a touch of Vermont maple syrup. If you haven’t already been using Graza to level up your homemade granola, start using your brain. Alternatively, skip the work and secure the bag, because this will sell out.

There’s a new (to me) grain-free pasta on the market. Meet Kaizen, a brand that has reimagined lupini beans into every shape possible: rice, flour, ziti, fusili, radiatori, cavatappi. If you’ve had its real counterpart, Kaizen is probably making the low-carb, high-protein alternative. Made with regeneratively grown, non-GMO, and glyphosate safe ingredients. Go crazy.