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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. Clear some space in your pantry, fridge, medicine cabinet, and beauty routine. We’ve got that much to cover. Gwyneth lays down the lip gloss gauntlet, joining in lockstep with her sister in cool girl clean beauty, Saie. Candles and afternoon treats are getting more and more autumnal. Your favorite probiotic is now on the shelves at Target. Let’s talk details.
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All Treats, No Tricks
Growing up, the house that gave out the “healthy snacks” was always persona non grata on Halloween. In 2024, the healthy sweets might just make you the MVP. (Or will at least earn you plenty of DTC-obsessed adult trick-or-treaters, so proceed with caution.) HU Chocolate launched snack-size bars built for the occasion, although these are also ideal as your on-the-go afternoon pick-me-up, no costume required. They’re available at Whole Foods – and Wawa – nationwide, starting this month. Speaking of Whole Foods, you can now splurge on Spring & Mulberry any time you’re feeling fancy near the checkout line, which is a dangerous game for a woman like me who would spend far too much on this date-sweetened (and studded) chocolate.
In other sweet treat news, The Coconut Cult collaborated with Honey Mama’s on a Raspberry Chocolate Truffle limited launch. Inside of each jar of sweet and tart raspberry yogurt is a brand new Honey Mama’s Red Raspberry Chocolate Truffle bar. You might want to order a few, particularly if you feel liable to eat the whole jar in one sitting. (Crazier things have happened.) Deux is ready for the leaves to change, are you? Dip your Pumpkin Spice or Maple Donut Holes in a PSL or hot cocoa, and maybe the weather will follow.
The most essential component of a seasonal transition? Your home scent story, of course. And if you’re not using P.F. Candle to tell your olfactory narrative, you might need a domestic intervention. The brand launched its Winter Classics Collection yesterday, bringing back five fan-favorite scents for a limited time. Read: these WILL sell out, and you’d be wise to add-to-cart ASAP. Choose from: Smoky Cinnamon, Vanilla & Ghost Pepper, Copal, Spruce, and Campfire. Or, don’t choose. Get one of each. Or two, because Winter is long.
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Beauty For Glossing, Playing, And Walking NYFW
Last week, your lips got the full-service liner and gloss treatment from Saie. But if you’re still craving some shine — or gloss made a little more Gwyneth — you’re in the right place. At the beginning of the week, goop Beauty launched a new Hydra-Barrier Gel Gloss, designed to protect and restore with peptides, hyaluronic acid, nourishing oils, and antioxidants. Choose from six sheer shades, all of which smell subtly of grapefruit and, thanks to a touch of monkfruit, taste like the flavored gloss you likely loved in middle school.
On theme with beauty your middle school self would love: I’m hearing whispers that Glossier Play, the brand’s discontinued makeup line, is coming back. More on this soon. I’m also receiving plenty of dispatches regarding which DTC beauty brands were used at each NYFW show. Omorovicza’s Balm, Mist, and Essence (along with a to-be-launched Salve, which you’ll be the first to hear about later this month) made for remarkably radiant faces at Nanushka; MERIT sponsored the Brandon Maxwell show, perfecting complexions with minimalist, multi-tasking, skin-loving beauty essentials.
Hair masks seem to be just as en vogue as lip gloss: a few weeks ago, I dished about ROZ’s Foundation mask, to which I am devoted. At the beginning of the month, SEEN Haircare launched a Leave-In Conditioner developed by a Harvard trained Dermatologist — unscented and ideal for detangling and hydrating hair while protecting your sensitive (or acne-prone) skin. More masks to come, according to the embargoes in my inbox.
Gut Health For The People, And New Capsules For Conceiving
At the beginning of this week, Seed hit the shelves of Target nationwide. You can now purchase your favorite Daily Synbiotic IRL, along with the brand’s Pediatric version and a new product exclusive to the retailer roll-out: the DS-01 14 Day Gut Reset, a clinically validated two-week protocol designed to quickly restore gut function, strengthen the gut barrier, and replenish healthy bacteria, making it a life-saver for the aftermath of travel, sickness, or a round of antibiotics. If you need a refresh on all things gut microbiome, you might revisit our conversation with Ara Katz, the founder of Seed.
If you’d prefer to drink your skincare, Australian-born beauty brand IMBIBE has just the formula for you. The Beauty Renewal Gut Elixir, a pomegranate-flavored, coconut water-fermented probiotic concentrate, is racking up thousands of glowing reviews that prove skin health starts from within.
Last supplement for this week, promise: Ritual launched a Fertility Support capsule, developed in collaboration with leading OBGYNs to provide comprehensive support for ovarian, follicular, and ovulation health. Ingredients like NAC, CoQ10, and Myo-inositol work together to regulate hormone levels and egg health, whether you’re actively trying to conceive or just beginning to think about your child-bearing future.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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