Launch Digest: Collabs For Sipping, Sprinkling, Snacking, Baking, And…Weathering An Icelandic Storm

Pick Your Poison: Hibiscus Popcorn Or Whiskey Salt?

This week’s launches are bravely pushing the boundaries on what we might consider “normal” flavor profiles. Let’s go there.

Ruby and Bjorn Qorn prove that two brilliant minds are better than one. The two brands teamed up for a limited launch of a very special, totally unique holiday popcorn ($36 per 6-pack). It’s not sweet, it’s not peppermint, it’s not pumpkin spice. It is: tangy, salty, and bright pink, an alchemical combination of tart hibiscus and nutritional yeast. Wrapped in a bow, ready for ordering in bulk and gifting to the snack fiend in your life. Even if that snack fiend is yourself. 

Meanwhile, Jacobsen Salt Co. has re-launched its fan-favorite holiday Infused Slide Tin Collection ($36), the perfect gift for a flavor-obsessed friend who wouldn’t be caught dead without a purse salt to rescue sad desk salads or amp up everything from dinner to dessert. (Have you never adorned your favorite ice cream with some flaky salt? Thank me later.) See also: the brand’s newest Whiskey Salt ($24) made in collaboration with Uncle Nearest, and Salty Hazelnut Caramels ($10) made with hazelnuts from family-run farm Ash Creek in Oregon’s Willamette Valley. All fantastic gifts, if you’re getting into the holiday state of mind; but perhaps you should test drive them yourself first. Just to be thorough.

Magnesium, Rose, And Birthday Cake – This One Will Sell Out, Fast

If you grocery shop exclusively from our Launch Digest, your pantry will hit collaboration capacity by the conclusion of this edition. Inspired by Recess’ well-loved Strawberry Rose Mood flavor and in celebration of the brand’s fifth birthday, The Caker and Recess are launching a Strawberry Rose Cake Kit ($40), complete with cake mix, icing mix, a rosewater vial, freeze-dried strawberries, and a 4-pack of Recess, for a beverage and dessert pairing experience. I’m giving you the inside scoop and link today; my sources are telling me this will sell out shortly after the official launch this Monday. Set your alarms.

Finally: Scandinavian Couture For Your Extreme Climate Needs

Spurred by a mutual adoration for Iceland and the outdoors, Ganni and 66° North just launched their fourth collaborative collection. It’s fusing Scandi It-Girl couture with extreme weather gear, and has me brainstorming how to access some dramatic cliffs and rocky terrains, post-haste. Both brands are B-Corp certified, so naturally, the collection features 80% post-consumer recycled down and recycled GORE-TEX. Shop floor-length down coats ($995), sleek rain jackets ($695), and weather-proof midi skirts ($495) with sustainable peace of mind. The only thing you might worry about? Your wallet.

Before You Go…

We’ve still got plenty to cover.

Tower 28’s MakeWaves Mascara went viral on TikTok (allegedly – I am TikTok illiterate) and racked up an 11,000 person waitlist when it dropped last year. This week, the brand launched the same mascara in a rich espresso brown Drift shade ($20), alongside its own Lash Curler ($16). “No-makeup” makeup girls: add to cart.

Ugg and The Elder Statesman decided to join cozy forces. The six-piece collection is not nearly as expensive as I would expect it to be, considering TES’s thousand-dollar, highly covetable cashmere ($3,000 if you’re thinking about a blanket). If you’ve been looking for an artisanal shearling hat, your search ends now!

Flore Flore launched some chic holiday hues – read: autumnal neutrals – and I’m ready to make an investment on some forever-basics to replace my existing wardrobe. The colorways even sound chic: Straw, Khaki, Choco Plum, Orchid. Apparel ASMR.