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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. It feels strange to write a shopping column this week, but I’m hoping these lighthearted and indulgent launches will be a balm, or at least a brief distraction. We’re officially in cozy holiday gifting and celebrating season. Between you and me, I’m much more into champagne and caviar than scary movies.
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Thanksgiving For The Meal Kit Generation
I’m sorry, I don’t mean to patronize you. DTC brands are rolling out nostalgic launches, either designed to just get you in the Thanksgiving spirit, or to replace the work of your turkey dinner altogether. Like Air launched a “Thanksgiving Dinner” flavor, featuring a puffed corn that allegedly tastes like stuffing, mashed potatoes, and savory herbs. Available on the brand’s TikTok shop, which is indicative of this launch’s target audience. Purple Carrot’s Plantsgiving Menu is live, and it’s full of plant-based, chef-crafted sides that’ll thrill every guest. It’s hard to imagine a dry turkey outshining a Sage Butter Gnocchi with Butternut Squash.
Heyday is breaking boundaries beyond beans and soup: prepare to experience a Cranberry Sauce that’s nothing like the jellied kind you might associate with a can. You’ll taste whole cranberries slowly cooked down with maple syrup, Diaspora Co. spices, bits of candied ginger, and a touch of orange. Find it at Whole Foods nationwide.
Some festive food news:
Flamingo Estate launched A Feast For The Senses, its aptly-titled collection of Thanksgiving delights, featuring tools for your own kitchen and gifts for the most deserving hostess. Ghia’s holiday collection is no less beautiful; the Holiday Host box is full of hits, and the Deluxe Sweet Set is a seasonal reminder of the dangerously addictive power of the Ghianduja Crunch. (Served at my holiday party last year with strawberries and waffle cones. Highly recommend.)
Little Latke is making your potato chips a little more Jewish. Or, alternatively, your Hannukah latkes a little less time-intensive. Whole ingredients, gluten-free, and probably amazing with some caviar and creme fraiche.
Oh, did someone say caviar? Your party (or party guest gift) won’t be complete without Roe’s Limited Edition Black Indulge Box, featuring American white sturgeon caviar and a mother of pearl spoon for serving. ‘Tis the season.
Alice Mushrooms launched seasonal flavors. Shop the limited edition Raspberry Nightcap and Mocha Brainstorm set to help you sleep deeper and think brighter.
Pretty Things Come In Threes (And Twenty Fives)
What to do when the limited-edition holiday launches are so great, they’ll likely sell out far ahead of December? Be an early adopter, and start stocking your gifting closet. RMS and Dôen launched the Soiree Set, a makeup and skincare trio wrapped up in a black velvet drawstring pochette. In other tripartite news, Kelly Zhang Makeup’s Holiday Trio Set also features three beauty items and a bag. SIDIA launched a Hand Serum set and – you guessed it – there are three Serums, plus a red Stash Bag.
Diptyque’s Sapin Advent Candle dares to do something different, offering 25 days of fragrance inspired by Scandinavian tradition. The singular candle features scented molded wax embellished with golden numerals; light a new number each day of December for a holiday season full of unique scents.
Before You Go…
Crown Affair launched a Mini Brush made by hand in Italy, the perfect “just because” gift (just because you might need something beautiful to self-soothe). Soft Services introduced a scented version of its Theraplush Overnight Repair Treatment. The cult-favorite cream, enriched with retinol, colloidal oatmeal, and panthenol, gets an olfactory upgrade with violet, orchid, and soft, warming spices. I’ve been keeping this by my bedside table, and it’s as lovely and nourishing as it sounds.
Need some help regulating your nervous system this week? There’s a new brand for that. Meet NOON, a line of Daily Functional Mushroom Gummies backed by neuroscience and carefully formulated to enhance your congitive wellness. Each (delicious) gummy features medicinal mushrooms like Lion’s Mane, Reishi, and Cordyceps; FOCUS adds in some L-Theanine, Green Tea, and Goji Berry; CHILL incorporates Ashwagandha, Rhodiola, and Passionflower; and SLEEP deepens your shut-eye with Valerian, Tremella, GABA, and Chamomile. Who couldn’t use some extra herbal support at this exact moment in time?
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
