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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week is jam-packed with delightful launches. Some are so good they might even put you to (deep, restful, quality) sleep. That’s not a diss, it’s high praise. Stick around to the end, and I’ll drop a link to the shoes I’ve worn the most in 2023 – at 50% off.
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For Sweet Dreams That Taste Like Organic Blackberries
If you weren’t already using your Magnesi-Om to make an evening nightcap – or even if you were – Moon Juice’s latest launch is about to transform your bedtime beverage game. While MJ’s tried and true and sold out a million times over Magnesi-Om is meditation in a jar, formulated with L-Theanine and a Magnesium blend to promote relaxation and restful sleep, the new Sleepy Magnesi-Om ($38) is for serious sleepers. (I want to be in this category.) Like all Moon Juice powders and potions, the new Sleepy Mag is thoughtfully formulated for optimal effect. With a microdose of Phytomelatonin extracted from plants, you’ll fall asleep faster without the groggy morning hangover. The only thing habit-forming about this sleepytime treat is that sweet, sweet (zero-sugar) taste of organic blackberries. Written while dreaming of mixing with lemon and a splash of tart cherry. Are you counting sheep yet?
Khaite For Your Kids
While Phoebe Philo’s new collection – and $19,000 hand-knitted sequin t-shirt dress – may have been the predominant talk of the sartorial town this week, my wandering eye was gleefully captured by Khaite’s new childrenswear, made in collaboration with Bonpoint. It’s ridiculously French, chic, and perfect for spoiling the baby in your life, studded with merino wool Faire Isles ($275), a double-breasted blazer ($730) for your 10-year-old, and a cotton blouse ($245) that has me calculating whether I could fit into a children’s 10. I am waiting to hear from my team of scientists.
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Tinned Fish For Christmas
That sounds like a punishment, but it’s actually the ultimate luxury – thanks to Fishwife. The new Tinned Fish Serving Set ($140), designed in collaboration with NYC-based design studio Fredericks & Mae, features a fish-shaped, rainbow-speckled cutting board with an eye-hole for hanging above your sink; a utensil trio for pairing with your board; and a trio of tins, hand-selected by you. It’s all wrapped up in a holiday box, because the implication here is that you’ll send this as a gift to someone you really love. But I won’t judge if you send it to yourself. Fishwife doesn’t know your personal address. You’re safe here.
Sweet Treats And Cozy Nights – Sponsored By Tower28, DEUX, And Set Active
Tower 28 partnered with The Comfy, DEUX, and Set Active this week for a series of collaborative launches that beckon you to curl up on the couch and eat cookie butter with your nearest and dearest. (In my mind, you’re watching When Harry Met Sally or Notting Hill, but you can choose your own adventure.)
Grab DEUX’s Glitter Cookie Butter ($18), made with edible glitter and launched in tandem with Tower28’s Lip Drip Duo ($24). Wondering what to wear while you enjoy your glossy glam and shimmering speculoos-style cookie butter? Tower 28 thought of that, too. Snag The Comfy, a fleece and sherpa wearable blanket in a limited edition Tower 28 colorway, and cotton crew socks designed by Tower 28 and made by Set Active. Winter movie nights, settled.
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For A Living Room That Smells Like Topanga Canyon, And Big Sur In Your Bathroom
What’s better than native California plants? Very few things. P.F. Candle Co. agrees. The California candle brand partnered with L.A. Times Plants this week to launch three candles that capture the essence of the aromatic, natural scenery of California, from the L.A. Basin to the Sierra Nevada. Light up the Jeffrey Pine if you’re drawn to the scent of pine needles in the cool Big Sur forest; California Black Walnut for the balsamic, ambery aroma of a golden hour hike or a sun-dappled Arroyo-Seco picnic; and Cowboy Cologne to pay an herbaceous homage to chaparral trails lined with California Sagebrush. Be smart, buy the bundle ($61).
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Before You Go…
We’ve barely scratched the surface.
Sandy Liang launched a home collection. I’m shocked the Lighter ($75) hasn’t yet sold out, and I’m head-over for the dark hunter green, hand-tufted wool Ribbon Runner ($1,295).
Hereu is running an insane Archive sale – just enter your email for access. I am talking half-off (what I would deem) some of the best shoes being made at present. I purchased these in Black earlier this year, and have worn them nearly every day since. Run, don’t walk.
Graza joined forces with Dusen Dusen to produce the cutest Oven Mitts in existence. Be a genius and get The Kit – $80 for some Sizzle, Drizzle, and vibrant green mitts to brighten every minute spent in the kitchen.
Remember Lipsmackers? Vacation and AriZona Iced Tea are doing you three better, with a bundle of 100% vegan, SPF30 Lip Balms infused with coconut and jojoba oil, along with cocoa butter and aloe vera, made in AriZona’s most popular flavors: Green Tea with Ginseng & Honey, Iced Tea with Lemon, and Mucho Mango. And yes, the merch rocks, too.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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