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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. A candle that could pass for tinned fish, your new favorite matcha latte, and The Best Popcorn Ever, period. We have serious business to cover and not a minute to spare before Thanksgiving, let’s get to it.
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Move Over, PSL: Wooden Spoon Herbs Makes Matcha Magic
First order of business: a new cozy beverage that’s sweeping the scene. While Wooden Spoon Herbs might best be known for its delicious and effectively formulated herbal tinctures – I drop the Light Ray and Rose-Colored Glasses religiously – the herbalist-founded brand knows its way around a tonic and nervous system-nourishing latte. (The Herbal Coffee is addictive, in a non-caffeinated way.)
Meet their latest triumph: the Mushroom Vanilla Matcha Latte ($29), made with Matcha leaf, Cordyceps, and Lion’s Mane for sustained energy and cognitive function, and a light touch of maple sugar and oat milk powder for a creamy, delightful sip. Take a sachet on the go for your 3 PM slump – with only 33mg of caffeine, it’s the perfect afternoon pick-me-up that won’t spike your cortisol, but will spark joy.
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A Candle Brought To You By Tinned Fish
Fishwife launched a brilliant candle this week, disguised in what looks like a tin of your favorite smoked fish. Fortunately, it doesn’t smell anything like it looks. Hand-poured in collaboration with MYH Soy Candle Co. in the Washington State woods, and steamed shut in Fishwife’s cannery up the road, the candle features notes of citrus, cinnamon, cedar wood, juniper, smoke, and chili leaves. Get your hands on the Tinned Candle Trio ($44) for a candle-lit, tinned fish cocktail hour – or a really fun stocking stuffer.
Lesser Evil Is Begging You To Throw A Popcorn Party
It’s no secret to my nearest and dearest that I’m obsessed with Lesser Evil’s popcorn. Without fail, I manage to sneak a bag of their Himalayan Pink Salt under my coat into the movie theater du jour. (It’s simply not cinema without your favorite snack.) Instead of resting on its tried and true laurels, the snack brand is turning out some seriously inventive flavors for the holiday season. I’m talking Chocolate Candy Cane, White Chocolate Matcha, and Pumpkin Spice, all made with all organic, real ingredients and a signature blend of coconut oil and Himalayan salt. Trust me, try these.
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Ghia Can Have The Keys To My Kitchen
The brand has already captured the heart and soul of my bar cart for a few years now, but this week, Ghia had the audacity to level up its delicious, decadent spread with the launch of Ghianduja Crunch ($25). The fan-favorite chocolate hazelnut spread – made with all natural ingredients – gets a personality upgrade for the holiday season, made more rich with the addition of puffed quinoa and almonds. Because the best treats contain multitudes. If you need me, I’ll be dreaming of Sunday morning crepes drizzled in GC.
P.S. Ghia is currently having its biggest sale of the year – with items up to 50% off till the 27th. Stock up for your own holiday table, or be the favorite guest from now through January.
Remi x REVOLVE Steals The Spotlight
The second Remi x REVOLVE collection dropped earlier this week, driven by influencer Remi Bader’s quest for particular pieces missing in the extended size range. The product of this meeting of the minds? A diverse capsule of elevated everyday essentials and attention-stealing (sequined!) gowns made for your next event – all under $150. The color palette seamlessly guides towards holiday parties and cozy date nights, from deep jewel-toned reds and greens to shimmering metallics that’ll dust your December with some extra shine. You’d be wise to place your orders now – I’m time traveling to you from the day of the drop, and pieces are already selling out.
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Before You Go…
It’s not quite Christmas yet, but it’s certainly time for Christmas flavors. DEUX’s latest contribution? A Peppermint Sugar Cookie dough ($16), playing on the contrast between a classic, warm, vanilla sugar cookie and a chill burst of peppermint. Santa will raid your stash, baked or spooned straight from the fridge.
New brand alert: TITA, reusable nipple covers made in playful shapes intended to be seen under all of your sheer mesh and lace tops. Perhaps not an essential for your family Hannukah party or holiday work soirée, but something to keep on your radar for New Year’s Eve and beyond.
Maison Miru introduced its Gemstone Nap Earrings (from $170) this week, 100% hypoallergenic push-pin styles made of implant-grade titanium for 24/7 wear that won’t inflict severe pain on you while you sleep. The new styles feature a semi-precious gemstone sitting atop white topaz – so beautiful, you’ll be glad to never take them off. Put these on your holiday shopping list: from November 28 through December 4, the brand will be donating 20% of proceeds from the Jade earrings to Heart of Dinner, a non-profit that provides hot meals for the most vulnerable Asian elderly community around Manhattan’s Chinatown area.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
