Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.
Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, browse plenty of very giftable launches, from olive oil to chocolate to a pouch packed with nearly $600 worth of cult-favorite cosmetics. There’s also: more fragrances, another Oishii berry collab, and a salad brand imploring you to spend over $100 on a kale sweatshirt.
We like
We don't like
We like
We don't like
We like
We don't like
We like
We don't like
We like
We don't like
Your Gifting Suite Awaits
Gifting options abound. Brightland collaborated with MacKenzie-Childs on a limited-edition Holiday Splendor Gift Set, featuring Brightland’s best selling Duo, reimagined with MacKenzie-Childs’ signature patterns and playful design details. Ready to gift, no wrapping or embellishment required. In the same RTG category: Spring & Mulberry’s new Holiday Gift Sets, packaged in plaid, sweetened with dates, and tied with a bow. Alex Mill’s 60-Second Gift Guide is incredibly well-styled, charming, and tempting. If you manage not to buy something for yourself, kudos to your will power.
I’m seeing quite a few brands joining forces on delightful little bundles. I mentioned Ghia’s Host Box last week; this week, see the SSENSE x Simone Rocha neoprene pouch brimming with Aesop and La Mer and Diptyque (oh my); and Violet Grey’s Holiday Heroes Box, which packs $563 worth of cult-favorites from Augustinus Bader to Sofie Pavitt at a sub-$300 price point.
Don’t Say I Didn’t Warn You
A few weeks ago, when Merit launched Retrospect, I put proverbial money on the groundswell of brands breaking into fragrance. (I’m still waiting for Saie to join in, but I respect them for holding out.) Earlier this week, Danielle Bernstein teased the launch of WeWoreWhat 001, a little bottle that will enable her 3.3 million followers to spritz on an aspirational Tribeca lifestyle with a completely standard and approachable mix of sandalwood, cedar, fig, and patchouli. At just $28 for a travel spray (launching on Monday), it’s priced to move – and likely just the first expansion for the brand, which seems positioned to start rolling out home decor soon.
Abel’s newest scent, The Apartment, is a little more exciting. Opening with notes of tart cherry and rum, the fragrance has a heart of tuberose and cacao, and a warm base of myrrh and balsam (read: this was made for Winter). Like all of the brand’s scents, The Apartment is 100% natural, crafted by a former winemaker and a master perfumer. If you can’t flea America, why not smell like you’re in Paris?
D.S. & Durga’s holiday fragrance rollout has begun. I present to you three candles, made for burning from now through January: Rama Won’t You Please Come Home (tuberose, gardenia, and teak), Before Common Encens (myrrh, balsams, saffron), and, of course, the Portable Xmas Tree (pine, clove and fir, you get the gist). If you’d rather escape the cold than embrace it, Vacation has the shea butter, coconut, and paradise-scented box set for you.
A Few More Collaborations For Good Measure
In my mind, vertical strawberry farm Oishii kind of exists for the sake of brand collaborations. (For your reference: Brightland, westbourne, Jacobsen Salt Co., and Anybag, just to name a few.) This week, the omakase berries are popping up in your shower, courtesy of iota’s new Oishii Berry Body Wash.
Reformation’s collaborations are hitting all the right holiday notes. Keep warm and stay cute with lacy and patterned Swedish Stockings, and peruse some fantastic knits c/o a terrific partnership with Shrimps. (Your dog needs a wool sweater.)
The Studio Nicholson x Paraboot derby is really sexy and really sold out. A nice reminder to shop Paraboot’s full collection of Shoes Made For Handsome Men.
Before You Go…
Some sunglass news, because the Winter sun is shining! BRU Eyewear unveiled a new Poly frame, and it’s very 90s Prada (with custom-dyed lenses, and 100% UVA and UVB protection). Jeremy Strong and Jacques Marie Mage made sunglasses for pretending your life is Succession, if that’s what you’re into. On the opposite side of the cultural spectrum, Emma Chamberlain designed some very cute frames for Warby Parker, and you can have them for about $950 less than the Jeremy Strong shades.
SummerFall Sake launched a second flavor. Meet the dry and acidic Yuzu Bubbles; notes of honeysuckle, melon, lemon rind, and candied ginger bring a little sunshine to your November chill.
Should we talk about this J. Crew Kids campaign? Olympia Gayot is doing amazing things over there. Meanwhile, why are we letting Sweetgreen sell us a $120 Kale Camo hoodie? Isn’t a $25 salad enough?
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
