Launch Digest: Hailey Bieber In Your Freezer, Face-Grade Bodycare, And Sales For Your Summer Wardrobe

Barbie And Hailey Beiber Walk Into Your Kitchen And Crack Open A Cold One

That isn’t a set-up for a punchline, it’s just the situation this week. OLIPOP launched a limited-edition “Barbie” flavor, which feels more than a few weeks belated, but I won’t argue with the timeless taste of a Peaches & Cream soda. While we’re at the theater, for your consideration: Churn linked up with Paramount to launch a Hot Honey Butter in celebration of the 20th anniversary of Mean Girls (which first premiered on April 30, 2004). Forget billboards and print ads. Movie marketing in 2024 lives rent-free in your fridge!

Love the Hailey Bieber soft serve so much you wish you could have it on-demand? Erewhon prides itself on anticipating your needs, wants, and sweet treat desires. As of this week, you can buy the creamy vegan vanilla ice cream with a strawberry smoothie swirl by the pint, courtesy of Erewhon and Cosmic Bliss. 

If you’re more the mochi type (or if you don’t live near an Erewhon), allow me to direct your attention to Sweety, a second-generation Asian dessert company using family recipes to make mochi ice cream treats you’ll want to keep stockpiled in your freezer. While Sweety has been in the family since 1978, a new rebrand (which just debuted this month) features the founders’ parents’ original storefront sign and repackages these nostalgic mochi bites to make them shoppable (and snackable) across the U.S. Take your pick, from Azuki Red Bean to Matcha. 

Graza teased that they were launching “The biggest thing Graza has done since Graza was created” earlier this week. Perhaps I’m jaded because I was privy to the launch a few months in advance, but I certainly don’t think it’s the biggest thing the brand has done, conceptually speaking (need I remind us all of the NA Olive Oil Martini? Or these chips? Because chips are always a big deal?) Still, the innovation is a clever solve to a problem you might not even realize you have: Beer Cans, minus the beer. 

Graza’s founders knew that their squeeze containers weren’t ideal for maintaining olive oil quality in bigger proportions, and set out to find a quality bulk option that would protect against oxidation and stand at the ready for refills without spills. 100% recyclable, nitrogen-sealed, and fully opaque cans, perfectly portioned to match your Graza bottles. Shop for your Sizzle and Drizzle Beer Cans at Whole Foods across the country or directly on Graza’s site, and keep those pantry staples as fresh as your bright, herby, EVOO chimichurri.