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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe.
This week had many of us saying, “Is mercury in retrograde?” (It’s not). For some of us (writing this digest specifically), railroad crossings were stalled for 30+ minutes, earthquakes happened, communication was confusing, and the news was…weird (!), but hey, the show must go on. However, we saw many exciting things happen at full speed amidst the upcoming astrological slowdown: skincare got extra sexy, defined pouts continued to be the prompt, hummus is never not having a moment, and Remi Bader got her very own 30th birthday cream cheese. Gratitude is the attitude, my friends.
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New Skin Is In

There is always something new to be seen in the realm of skincare. This week, two new brands were born, bridging the gap between sex, luxury, and skincare (not all at once, obvi). Soon, you’ll understand what we mean.
- Anyone who tells you that “sexy time” doesn’t involve a lot of prep and planning is lying to you! Hey Sweet Cheeks is the newcomer (pun intended, if you want it) combining sexcare and skincare. From Lube to an exfoliating Bum & Body Mask, Hey Sweet Cheeks is building something revolutionarily positive from the bottoms up.
- Miami-based celebrity aesthetician Amy Peterson—also known as “The Skincare Savant”—is laser-focused on her new, totally bespoke skincare line, Lenox & Sixteenth. Her two premier products, THE LASER SERUM and THE PRESERVATIONIST deliver clinical-grade, visible results that mirror her in-office treatments for an extra added dose of luxury into any self-care regimen.
Made Up For A Make Out

Hailey Bieber kicked off the lip-lining season with her Rhode peptide lip shape, but little did we know that this would just be the beginning of the biggest year of our lips’ lives! We’ve got new lip definers and liners, new lip shades, and cheeky makeup that’ll make you blush during your next kissy-kissy, boom-boom.
- Jones Road got a little frisky with their Lip Pencil, drawing outside of the lines with four new pops of color—Ruby, Tulip, Coral, and Wine. We went inward for the winter. Time to get pout there.
- Get your lips in line because REFY is on a tear with its Remastered Lip Sculpt. It already went viral once, but the next gen of this liner holds all day long as the first step of your lip routine (and there are two new shades to boot).
- VIOLETTE_FR added two new, brooding shades to its Bisou Blush collection—Marnie and Maryam. Think of them like your b*tchy French aunts, who only wear fur, no matter the season.
- Augustinus Bader has not stopped showing up on our proverbial desks. This week, they joined forces with Victoria Beckham Beauty for a transformational collab. The Cell Rejuvenating Illuminator uses Bader’s TFC8® for radiant skin prep and seamless application.
Hey, Face

We’re starting to move out of our skin’s drying winter blues and moving towards spring / summer skin. These latest drops are reinvigorating our faces and gearing us up for a bright season ahead.
- Sulwhasoo is tackling anti-aging from an entirely new angle with their Concentrated Ginseng Rejuvenating Collection. It uses ginseng peptides, retinol, and traditional Korean herbal extracts to visibly transform the look and feel of the skin for an ancient-wisdom-meets-science revelation.
- There’s a reason Brazilian people look as good as they do. Costa Brazil is leveraging high-antioxidant, native ingredients with their latest Face Serum + Kaya Anti-Aging Oil for revitalized skin (and an extra simple anti-aging routine).
- It’s not summer quite yet, but we can already feel the ocean water healing our skin with OSEA’s newest addition to their recent dreamy drops. The Dream Night Serum with Bio-Retinol is all about seaweed-infused actives, and combines firming peptides with algae-derived Bio-Retinol, so you can look like an ageless mermaid when you wake up.
- ciele cosmetics is continuing the suncare-meets-skincare-meets-makeup trend with prime & PROTECT SPF 30+, which provides a seamless canvas for makeup while doubling down as a skin-nourishing SPF all day long.
Let’s Dip It, Baby

I want to be clear: Hummus never left, but if it had, it would be back with a vengeance. We’re gearing up for a Mediterranean-inspired era ahead with new hummus drops on the golden horizon.
- Last week, Graza came out with their new Frizzle frying oil. This week, they’re syncing up with Ithaca Hummus to birth a super clean, super delicious Olive Oil & Sea Salt Hummus that is available at your local Whole Foods for a limited time only.
- We said “Open sesame!” to the hummus gods, and then Little Sesame gave us Green Goddess Hummus + Golden Garlic Hummus that was freshly spun just outside of their facility in D.C. Their flavors are insane, and these two newbies are no exception.
The Flavors Of Summer (Or Spring. Whatever.)

January and February had us deep in Strawberry Mode (note: it’s not totally over yet), but we’re noticing a transition to brighter, more tropical flavors as we long for the summa tim.
- Pop & Bottle is combining two of our favorite things—strawberry and matcha—in a Strawberry Matcha Almond Milk Latte made with super clean ingredients and premium Japanese matcha. Earthy, sweet, caffeinated—we can’t complain.
- On the back of their wild success with their Strawberries & Creme launch, coconut water brand Vita Coco has taken us into the throes of summer with their most nostalgic flavor yet—Orange & Creme. Each carton has a coconut milk base with a blast of citrusy brightness that will take you right back to childhood.
- While not ingestible, refillable body care brand Wild (which is blowing up, btw) has added Juicy Mango to their repertoire in both their Body Wash and Deodorant Refills.
Before You Go…

Wait! Don’t go!! There are a few more things we’ve been dying to tell you…
- Remi Bader was so obsessed with Pop Up Bagels that she DM’d them and now they’ve made a Grapeful to be 30 Cream Cheese in honor of Remi’s 30th birthday. It’s the ideal combo of grape jelly and cream cheese, which…IYKYK. Available until 3/12.
- Our Place has been very busy with cookbooks and Tagines. But this week, they’re going back to basics with their Titanium Pro Cookware Set, which is *chef’s kiss* quality, uses non-toxic NoCo® nonstick technology, and can withstand temperatures 1000°F. You’ll likely find yourself leaving this out on your stove for good measure.
- Slowly but surely, hair perfume is becoming a “thing.” Kitsch is leading the charge by breaking into the fragrance category with their newest Hair Perfume, which comes in four delicious scents (that you can mix, match, and layer). It’s odor-eliminating and totally non-toxic for on-the-go refreshes.
- Have you noticed deodorant sticks for your entire body popping up lately? We sure have, but Fur’s Chafe Cushion is “not like the other girls.” Its derm-and-gynecologist-tested formula is super clean and clinically proven to soothe the skin barrier for day-long relief and reduce friction (absolutely anywhere).
- Mother always says, “Keep it light, keep it tight!” BRANWYN has just dropped merino Compressive Leggings that keeps things sweat-free and fresh throughout the day without compromising on high-performance athleticwear. We have the Compressive Racerback Sports Bra to match, and can’t get enough.
Happy shopping. Fill out this request form with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.