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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’re spending quite a bit of time in your DTC kitchen. Prepare to makeover your fridge and pantry.
Some of the stars of Expo West (and Snaxshot’s symposium) have already been Launch Digest darlings. See: Algae Cooking Oil, Táche’s Pistachio Milk Lattes (which get even better by the sip and are just as good used as a creamer in your black coffee, try it and talk to me), and Sunny’s Green Tahini (which is, as of today, available in your local Whole Foods, if you live in California, Arizona, Nevada, or Hawaii). On my, I have yet to try but need you to know about list: all of Nour’s verdant dressings for your Spring and Summer salads; this pistachio spread (which looks like it leans more Nutella than nut butter), and Holi Scoops’ gluten-free, dairy-free cookie dough & ice cream Discos (coming to an Erewhon near you “soon”).
But let’s cover this week’s launches – the ones you can actually shop now, because I’m no sadist. If you don’t care about food and bev, fear not: we’ll finish with a refresh on your denim and makeup regimen.
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Science-Backed Dumplings And Other Unreal Treats
MiLa debuted the world’s first (patent-pending) plant-based soup dumplings today — the product of two years of research and development by chefs and food scientists. Made with a proprietary plant-based gelatin that mimics the rich, smooth texture of traditional pork bone broth and a jackfruit-based filling, the science-backed designer dumplings are available for pre-order now. Get yours before they sell out.
Kylie Jenner launched Sprinter, which seems to be essentially Whiteclaw, but made with real fruit juice and the Kardashian touch. It’s certainly not a necessary addition to the panoply of beverage options already available, but neither was Kendall’s 818 empire. Everyone needs a hobby; the Kardashians love to invent little businesses!
Jot just launched a limited edition Spring Seasonal brew this week, made in partnership with a single-origin producer from Chirinos, Cajamarca in Northern Peru. It’s maple, fruity, floral, and delicious any way you like it, whether you’re in a cold brew state of mind or sticking with warm coffee till summer.
UNREAL Snacks unveiled four new — you guessed it — unreal treats. Grain-free Chocolate Covered Pretzels (Milk or Dark Chocolate, take your pick), Dark Chocolate Covered Almonds, and Dark Chocolate Coconut Covered Almonds. With ingredients this pristine, you can get away with eating chocolate for breakfast (without the sugar crash consequences).
Coconut Cult — the aptly-named, probiotic-packed coconut yogurt with a cult following — is officially adding on a new core flavor, rolling out at Erewhon first. While you’ve maybe already tried and loved their Original, Chocolate Mousse, and Harvest Strawberry flavors, prepare to fall head over heels for the new girl on the block: Orange Dreamsicle, made with organic freeze-dried orange, pineapple, and lime. Same blend of 16 human-strain probiotics and organic, soy-free ingredients, and no refined sugars; new exciting taste.
To celebrate three years of beautiful collaborations, Fishwife and Fly By Jing launched a gold-label, limited-run Smoked Salmon with Fly By Jing’s Sweet & Spicy Zhong Sauce. It’s caramelized, tender, sweet, tangy, smoky, spicy, umami – if you haven’t already added-to-cart, I can’t help you.
Gut-healthy powders are the new prebiotic sodas. Every wellness brand seems to be launching its own version; BelliWelli and Sakara have just joined the party. BelliWelli’s Powder, ready to mix into your morning lemon water, packs collagen, probiotics, electrolytes, and 3.5 grams of dietary fiber, formulated to tackle hydration, energy, skin health, and digestion at a cellular level. Pick from Yuzu Mandarin, Tropical Breeze, and Cucumber Lime Cooler. Meanwhile, Sakara’s Fiber Super Powder focuses on ten prebiotic fruits and vegetables – plus ten digestive enzymes – to reduce bloat and enhance digestion.
Non-Edible Launches You Should Still Very Much Care About
How do you improve a perfect candle? P.F. Candle Co. introduced Large Concentrated Candles, which are exactly like they sound: fan-favorite scents from P.F.’s signature line, like Teakwood & Tobacco and Golden Coast, made bigger and more fragrant. Light in your living room and let that scent linger.
While you’ve maybe already seen it splashed all over your feed thanks to Saie’s wildly beautiful launch events and social strategy, meet the new Slip Tint Concealer: a multi-tasking essential that melts into skin for all-over radiance. It’s your non-caking, glowy answer to redness, dark circles, blemishes, and fine lines from morning to night. I don’t know where Saie sources its skincare scientists – perhaps Harvard has a cosmetic school – but every single launch is a home run. (I’ve worn their Slip Tint and Sunvisor religiously for the last year, and this new concealer is about to join the lineup.)
SAME branched out from swimwear into denim with the launch of its Perfect Jean this month. While the name seems like a trick, the Jean really does appear to be perfect: straight-leg, mid-rise, long inseam, 100% Italian Cotton denim, with a beautiful tortoise shell button. Try it on for size, and report back.
Moon Juice is having a sale on its Skincare System, just until the end of the weekend. The Plump Jelly (mixed with a bump of G-Pack, it’s sold out, I’m sorry, it really is the greatest) is a year-round holy grail – the platonic ideal of a serum that leaves my skin bouncy and dewy.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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