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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week is totally light and bright, full of spring-forward flavors and fragrances, pistachio lattes for stashing in your purse, and Pamela Anderson’s favorite 90s denim, made for an eco-conscious 2024 it-girl.
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Brightland Studies Abroad
While Brightland has made its name on quality olive oils that highlight the very best of California harvests and family-operated farms, the brand’s newest launch marks its first foray abroad. Pack your bags and a market basket full of focaccia, and meet the new Castelvetrano Olive Oil, a single estate EVOO from the mountains of Sicily. Historically a dual-purpose olive, the Nocellara del Belice olive cultivar – or Castelvetrano, when cured for snacking – is a superstar on any table, marked by its buttery, bright, and addictive profile. Brightland’s Castelvetrano is grassy, peppery, and rich, and just as flavor and polyphenol-packed as its entire line of ultra-fresh oils. Bring Sicily to your dinner table with a generous drizzle, and don’t forget a hefty bowl of Castelvetranos to pair with your hand-made pasta.
Tata Harper 2.0: A New And Improved Moisturizer For Your Clearest Skin Yet
A pioneer in natural beauty, Tata Harper’s product line – made on a farm in Vermont, of course – marries botany and tech, crafting powerful skincare that delivers tangible results without synthetic chemicals. This week, the brand upgraded its Clarifying Moisturizer, because if your science-based beauty brand isn’t making periodic tech upgrades, does it really care about your complexion?
The new Moisturizer is formulated to soothe and hydrate while keeping blemishes at bay, without stripping your skin barrier. Made with 29 nourishing, bioactive botanicals like Lemon-Myrtle Extract, Chlorella, and Oat Ceramides, it’s a lightweight formula that will hydrate your skin without congesting it. Pair it with the Clarifying Cleanser and Mask (the latter of which I’ve been faithfully using for five years, and remains my first line of attack for any blemish), and breakup with oily breakouts for good.
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Táche Understands Your Alt Milk Attachment Style
Plagued by worry that the corner third-wave coffee shop has run out of your favorite pistachio milk? Hooked on the pistachio draft latte but worried the line will make you late for work? Are these scenarios hyper-specific to just Los Angeles? Perhaps. But Táche wants you to have that latté whenever you want it, wherever you want it, even if you don’t live in Echo Park. This week, the brand launched the first ever ready-to-drink pistachio milk latte, made with freshly cold brewed coffee and Táche’s highly addictive, creamy pistachio milk. No added oils, no waiting in line, yes to a PML in your bag at all times.
Liis Launches An Out Of This World Fragrance
Liis, my secret weapon fragrance label which I’m incapable of gatekeeping – due to the sheer frequency of “what scent are you wearing” inquiries I receive – just launched its newest olfactory masterpiece: In This World. Inspired by lush, earthly delights, the fragrance grounds itself in a tonka wood base, revealing juicy blood orange, verdant eucalyptus, and a garden of fig, violet, lavender, and sage. Spritz yourself with spring.
Before You Go…
Pamela Anderson and Re/Done collaborated on an essentially perfect collection this week, featuring denim inspired by Pamela’s most treasured jeans from over 20 years ago, complemented by graphic tees and bodysuits made from California-grown organic and regenerative cotton. The campaign is charming and sexy, highlighting Pam’s natural, untouched beauty – shot and styled by a team of women. I’ll buy anything Pam co-signs.
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Siesta Co, the husband and wife-owned tinned fish brand on a mission to bring gourmet Spanish flavors to your table (or picnic blanket), just launched two new Sardines – one with Guindilla Pepper, the other in Yuzu Kosho. Enjoy with fresh bread, mix into a fresh and vibrant salad, or be a genius and gently layer your sardines atop a heaping bed of crisp potato chips. Pair with a mineral, salty wine on a sunny day.
The best fluoride-free, nano-hydroxyapatite toothpaste in the game, Boka launched a new Charcoal Yuzu Mint flavor. If you’re not hip to WTF nano-hydroxyapatite is, get educated: it’s non toxic, already makes up 97% of your tooth enamel, and naturally strengthens, whitens, and remineralizes teeth. Read more, and then stock up.
One of my favorite beverages, Lemon Perfect, launched at Costco this month. If you’re a lucky member, snack a fifteen-pack at a Costco price. If you’re not, order a fifteen-pack directly to your door. Everyone wins.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
