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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. I’m starting to feel like a broken record here: the collaborations continue. This week, we’re honing in on holy brand matrimony in your kitchen. If you’re sick of the collabs, don’t worry – I’ve also got a roundup of the best brands for executing your “Boyfriend Blush” fantasies, along with some splurge-worthy swimwear (and accoutrement).
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Coveted Collabs For Your Kitchen
Jacobsen Salt Co. & Oishii: Known for their unexpected and flavor-rich collaborations as much as their O.G. salt — announced a limited-edition Koyo Berry Salt in partnership with Oishii, the vertical farming company behind the coveted (read: viral) Japanese varietal strawberries. JSC’s Kosher Sea Salt harvested from the Netarts Bay on the Oregon Coast meets the Koyo Berry and a touch of organic cane sugar for a vibrant burst of summer in a jar. Dust it over burrata and fruit or bring it with you to your favorite ice cream shop. Call me absolutely insane, but I’d love this adorning a paloma.
McConnell’s & See’s Candies: No, you’re not dreaming! The two iconic Southern California heritage brands – with over 175 years of combined history, which makes them a California Royal Family of sorts – launched four limited edition ice cream flavors this week. Pick between Vanilla with California Brittle; Coffee with Molasses Chips; Chocolate with Polar Bear Paws; and Banana Cream with Toffee-ettes – either in-store, or direct to your door.
Oatly & Little Spoon: Organic baby food brand Little Spoon teamed up with Oatly to launch (yes, you can finish my sentence) a limited-edition collaboration. Meet the Overnight Oats Smoothies – in Apple Cinnamon Swirl and Peach Berry Bliss – made with non-GMO fruits, Oatly oat milk, and no added sugars. They’re deliciously creamy, dairy-free, and packed with whole grains and fiber, for a nourishing snack your child will actually love (regardless of their affinity for either brand, because they’re a baby).
Little Sesame & Tacombi: You might recall Little Sesame’s last “Hummus Club” launch with a DJ. This week, the brand partnered with Mexican Taqueria Tacombi on a limited edition Mexican Street Corn Hummus crafted from caramelized sweet corn, fresh lime juice, and five blends of smoked chili and cilantro. Find it at Tacombi if you live in DC or New York, or head straight to Little Sesame for a full bundle of two dips paired with totopos chips, tortillas, and a seasonal zine.
Not a collab, but a notable restock: Graza’s EVOO potato chips are back, but it’s unlikely they’ll last very long (both on their website and in your kitchen). Stock up ASAP.
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For Blushing Beauties
I am not on TikTok, so all viral beauty trends reach me at least a month after they’ve swept the masses, but I’ve recently been made aware of “Boyfriend Blush,” which apparently can be achieved by applying blush a little lower on the cheek for a natural flush of color. Why this delightful, sun-kissed moment has to be corrupted by the concept of a boyfriend I do not know. What I do know is how to get you there: MERIT’s Flush Balm, Saie’s Dew Blush, ILIA’s Multi-Stick, Westman Atelier’s Blush Stick. Apply to the apples of your cheeks and blend down towards the jaw – or consult a TikTok beauty guru for some better instruction. I’m just the messenger.
While we’re talking beauty, T3 just unveiled its biggest launch of the year, and the product of three years of R&D: the Aire 360 Ceramic Air Styler, designed to deliver salon-quality, bouncy, long-lasting blowout curls with nothing but air (and zero heat damage). The demos on Instagram are showing-not-telling how this might just change your hair styling game. (Sorry, Dyson.)
There are a good amount of options available for this stick blush, but the radiant finish is perfect for someone who doesn’t want to add noticeable pops of color on their cheeks. This finish will add warmth to your face, and a glow you’ll love. Plus it works with any and every mascara, eyeshadow, or lip color.
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This viral Dew Blush from Saie is a lifesaver when I’ve spent way too long getting ready and am running late for a date. I use it as a hydrating blush and lip tint almost every day, and always have one in my bag. They added gorgeous new colors to the line in January, including a full size version of their viral Baby pink.
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For Those Prepared To Invest In Their Beach Attire
Two new collections that might tempt you into splurging on your next forever swimsuit (and a raffia hat, because it’s summer). Eres’ FW24 pre-collection is live, featuring bikinis, strapless one-pieces, and surfer-style cuts in colorblocked pops of red and classic black. There’s also a swimcap, if you’re real. The new Janessa Leone collection posits that size does matter, with a rollout of Big Hats and Even Bigger Totes (the latter of which can conveniently strap in your headwear for easy transport). I’ll forever have eyes for the designer’s original Felix bucket hat. Browse at your wallet’s own risk.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
