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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. Now that we’re sufficiently past the period of time during which every product is somehow related to Christmas, the launches are exciting again (promise I’m not a grinch, there’s only so many stocking stuffers a girl can find thrilling). We’re browsing limited-edition candles that revive scents from years past; the latest of CAP Beauty’s triumphant skincare launches; retinol for your arms; a blender that might give your old Vitamix a run for its money; and even more, if you can fathom. I’ll stop teasing, let’s talk.
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P.F. Candle Sends A Fragrant Postcard From Warmer Climes
P.F. Candle Co. might be winning the limited launch game. Between their collaborations with Lisa Says Gah and L.A. Times Plants, not to mention seasonal scents that I bulk buy to burn all year round (see: Spiced Pumpkin, and don’t pass judgment), the California scent-makers seemingly don’t sleep. This week, they’ve launched a new Archive Collection, featuring three fan-favorite scents of yore: Neroli & Eucalyptus, Mojave, and Sunbloom, designed to aromatically brighten your wintry living room and permeate the air with notes of warmth and California sun. Order the bundle of sunshine ($61) to your doorstep, or stock up on your favorite. A friend of mine has informed me he’ll be buying out the entire stock of Sunbloom ($24), which was last released in 2020 and is apparently a habit-forming cocktail of lily, yarrow, and tonka bean. Fight for the one you love.
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CAP Beauty Expands Its Botanically-Boosted Skincare Line
Last we spoke of CAP Beauty, the brand had just launched its serotoner ($58), a cooling, calming, and psychodermatological mist formulated from highly adaptive desert botanicals – and my favorite sidekick for Southern California air year-round. True to the brand’s dedication to high-quality, thoughtful curation, CAP launched its second skin product earlier this week: blue ($65), a gentle and effective cream cleanser designed to purify and hydrate. Using botanicals like rosewater, echinacea, and chamomile, along with potent adaptogens like reishi and schisandra, blue is formulated to soothe, repair, and brighten your complexion, while simultaneously preventing signs of aging and sun damage. Elegant, moisturizing, and completely luxurious. Hello blue, and goodbye winter blues.
Our Place Mixes It Up
Our Place, known for multi-functional wonders like the Always Pan, Perfect Pot, and Wonder Oven, brings the heat to your smoothie game with its latest launch. The Splendor Blender ($125), a high-speed, ultra-sharp blender backed by over 5,000 hours of testing, chops through everything from nuts to fibrous vegetables in 45 seconds or less. If you, like me, don’t care about smoothies, think bigger and better: homemade nut butters, luscious dips and spreads, and perhaps even a squash soup (yes, I have a brilliant mind). Free of all harmful chemicals and just as beautiful as the brand’s other appliance – ideal for 24/7 countertop display.
Soft Services Reboots Your Epidermal Hardware
I just featured Soft Services the week before last, but you can’t blame me for the brand’s ongoing product ingenuity. SS has made its name on what I would consider face-grade bodycare – and this week’s launch, a performance retinol serum for your body skin, is exactly that. Aptly named Software Update ($44) the overnight treatment serum is formulated with 0.25% pure retinol to speed up collagen production and skin cell turnover, resulting in cosmetic improvement of fine lines and wrinkles, dullness, tone, and texture. Superstar add-ons like 5% niacinamide and 3% glycerin – which you might find in your favorite face serum – help to balance, hydrate, and brighten skin. Full-body overnight facial, check.
Veer Launches Wagons For All City Roads – Even Those Less Traveled
I’ve been dispatched by one of our parenting editors to share a very special launch: Veer’s new Cruiser City Collection, featuring two wagons with traditional stroller steering, a compact fold, and a light weight ideal for every terrain – from sidewalks to uneven dirt roads. I could tell you about this stroller from my point of view as a single woman with no children, or I could directly quote one of TQE’s editors and mother of two: “Veer Wagons are the holy grail – this new XL is one of the most exciting launches yet!” Waste no time, upgrade your wheels.
Before You Go…
Stay a little longer, won’t you? I want to talk shoes, teeth, and dutch ovens. Ballet flat mania is not ending anytime soon – and thank god, if you ask me! I just saw a woman in a fabulous criss-cross number this morning, so you, like me, might want to peruse these choice launches: Bally’s ultrafeminine Ballyrina capsule (for the sequin-oriented), Vagabond’s strappy Hillarys that could pass for a 90s-era Prada Sport pair; and some rare sizes left in the Loeffler Randall x Salter House collaboration for the lucky few.
Non-toxic oral care brand Boka launched Whitening Strips ($36), formulated mindfully for sensitive teeth with Boka’s hero ingredient, nano-hydroxyapatite – a fluoride alternative that remineralizes teeth and minimizes sensitivity – and Phthalimido-Proxy-Caproic Acid (PAP), an oxidizing agent that breaks down stains and lightens tooth appearance safely and naturally.
Vacation just launched its second ever eau de toilette, AFTER SUN ($60), a genderless fragrance based on the intoxicating scent of its After Sun Gel, with notes of Aloe Vera, Green Tea, Aqua di Colonia – and some cheeky true-to-form references, like “Minibar Gin,” and “Line Dried Open Weave Linen.” Just what the doctor ordered in the depths of winter, and just a little bit cheaper than a tropical getaway.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
