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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’re going to try something a little new and different from our usual format! Maybe it’s because there’s a full moon in Cancer. This week, you’ll find a fast-casual experience to quickly absorb, digest, and start curating your shopping cart.
We’ve got a yearning for Y2K, food brands with outrageous flavorings, fashion brands making food, thousands of show-stopping collaborations, Valentine’s Day teasers to get your heart beating, and t-shirts and hats giving back to Los Angeles.
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Better Together
It doesn’t have to make sense to make sense. This week’s collabs are bringing together some of the hottest brands (like actual hot sauce) with unexpected pairings that are taking us forward while taking us back (in time, specifically).
- Baked by Melissa is going out of the box with her hottest collab yet…with TABASCO® Limited Edition Cupcakes.
- Madhappy is taking us back to the Simple Life days with a full Juicy Couture Collection. Sliving for Olivia Jade as the face of the new line.
- Athleisure brand Crop Shop Boutique traveled into new territory with a full-blown BÉIS Collection that combines activewear with travel essentials (because traveling is a sport, as we know).
- Live from New York! It’s Santal 26! Le Labo continues to burn the candle at both ends with its newest Limited Edition SANTAL 26 for SNL 50 x Saks.
- Gymshark has got you covered (literally) in their newest, most inclusive collection yet with Leana Deeb. This modest take on activewear opens up a whole new door for confidence no matter the occasion.
- After two decades, Louis Vuitton has brought back its iconic Takashi Murakami Collection with even more Y2K nostalgia that puts us right back into a maximalist state of mind.
- Don’t forget: the Lunar New Year is right around the corner, which is why Aritizia commissioned Hong Kong-born illustrator Jessie Wong for their Lunar New Year Collection.
- The Barbie fever may never die down (especially since we’ve now acknowledged we’re obsessed with nostalgia). Sweet Loren’s is breaking the cookie-cutter mold with their first-ever, ready-to-bake Barbie™ Heart-Shaped Cookie Dough.
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Expand Your Mind While They Expand Their Line
There’s always room for growth. From new color swatches to new styles to old styles in new color swatches, peep these “new additions.”
- Fitness cutie SET ACTIVE is going back to basics by expanding its cult-favorite CORE COLLECTION. These styles and colors are here to stay, and better yet, a portion of the Core Collection proceeds will be donated to Los Angeles Fire Relief efforts.
- Skincare icon Summer Fridays takes us from winter to spring, day to night, with their newest Dream Lip Oil shades. Expect neutral sand, cool pink, warm beige, and semi-sheer warm berry (also super hydrating btw).
- Trendsetting footwear brand Naked Wolfe launched Candy, their first-ever luxury handbag made in Italy. Some are calling it The It-Girl Handbag. Some are saying it channels serious Y2K energy. This bag might be your sign to finally buy tiny sunglasses, enormous jeans, and a leather trench.
- Beloved fashion brand Khaite launched its Resort 2025 Collection with simple, refined classics that are giving “She can always reach me, but I can never get her” vibes (a la Mr. Big in Sex and the City).
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Heartbreak Feels Good in a Place Like This
We’ve got a ways to go until Valentine’s Day hits, but it’s always a good time to start preparing for a new kind of love affair (even if it’s with yourself!).
- Start matching with your sig-o, palatine, or galentine with MeUndies V-Day Collection.
- Make your V-Day totally seamless (literally) with EBY’s Valentine’s Day Edit.
- Don’t let them say you didn’t think of them with Bouqs’ Valentine’s Day Preorder discounts. Get 25% off from January 13-15 with code BOUQSDAY, and 20% off from January 21-23 with VDAY.
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Before You Go…
If we’ve learned anything this year—just 17 days in—it’s to expect the unexpected. Catch up on some unorthodox launches that are a solid 100% in our book.
- As if A.P.C. wasn’t avant garde enough, they decided to create their very own Organic Olive Oil.
- Fragrance connoisseur BYREDO curated their Chinese New Year Selection.
- Clare V. quickly responded to the devastating fires in Los Angeles with a two-piece collection, Los Angeles Je T’aime. 100% of profits from each sale will be donated to The American Red Cross.
Happy shopping. Email me directly – annie@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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