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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. The fervor for February—which everyone happily reports is “no longer January”—has created a truly energetic explosion of drops this week. We saw new-to-the-sceners balancing beauty with inclusivity, HBO’s highly anticipated season 3 of White Lotus continuing to burn bright, blue diamond skincare, a hair growth bonanza, and definitely another Erewhon smoothie collab. Chug your lukewarm double espresso because you’re going to want to be alert for this one.
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Never Before Seen
We love to see it. There’s no better way to go from being “Ladies in Waiting” to category royalty than with this week’s brand spankin’ new launches.
- Inspired by a miraculous story of cancer survival, luxury handbag newcomer Vie Lorie has catwalked onto the scene with its debut Tryumph Collection. Their mission: be fearless, be graceful, feel empowered—and do it all with expertly crafted, artisanal Italian leather.
- Biotech-based brand Omi has us saying “OmiG” with their extremely innovative Hair Growth Peptides, which leverages a totally proprietary peptide that has been clinically proven to improve follicle health and reduce hair loss. What a gain.
- TILT has completely redefined accessibility as the first beauty brand to receive The National Arthritis Foundation's Ease of Use® Certification. Oh, and all of their products are as clean as they are comfy, so prepare to “get a grip.”
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More Where That Came From
Growth spurts can come at any age and any stage. Check out the latest innovations coming from the veteran Cool Kids Club.
- Self-care icon Agent Nateur slayed us with a sassy double, launching an après (ski) winter recovery kit with some Agent classics, and the “this just in” holi (growth) 84 leave-in hair growth scalp spray, which we immediately added to cart given that we’re ob-sess-ed with holi (locks) as one of our holi (grails).
- We’re already in love with Happy Aging’s NAD+ Longevity Shots, so the launch of their new liposomal shots, Glow and Calm, had us buzzing at a cellular level. One shot a day keeps the frown lines away.
- Arey—aka “The Wrinkle Cream of Haircare”—just dropped their Scalp Brush for a full-service approach to hair growth and restoration. Tell whoever you ask for “head scratchies” that they are no longer needed.
- Worldclass Clothing just added Signature Sweatpants to their LA-approved loungewear line that just so happens to put net profits towards improving access to affordable colonoscopies for the underinsured. Look back at it.
- Intimates brand CUUP is making sure we yearn for more grey days ahead with their French Terry Loungewear Set.
- INBAR+CO’s Body Butter understands the winter skin hydration assignment, featuring some of our favorite moisture-locking ingredients like sea buckthorn, niacinamide, quinoa peptides, and jojoba oil.
Credit: Agent Nateur
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Name A Better Duo. We’ll Wait.
It takes two, baby. This week’s collabs are keeping things fresh, diverse, and ready for pickup (at your local Erewhon).
- The White Lotus fever continues with NEST’s Cucumber + Sage White Lotus Candle in partnership with HBO. Scent the stage for scandalous Thailand vibes during the season premiere on 2/16.
- While NEST brings a scents of ambiance, chocolatier Compartés is giving us a true anticipatory taste of what’s to come with a The White Lotus - Thailand Mango Sticky Rice Bar.
- Kettle & Fire and wild-harvested butcher Maui Nui (who is looking to transform and sustain the ecology on the island, btw) came together to create a Venison Bone Broth.
- Erewhon has done it again—this time with the very blue, very earthy Kacey Musgraves Deeper Wellness Smoothie in collaboration with MALK. Yes, it’s $21, but also a portion of proceeds will benefit Altadena Girls in response to the recent wildfires in LA.
Credit: NEST
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Credit: Kettle & Fire
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For The Sake Of Barriers + Bisous
If we’ve learned anything this year so far, it’s that skin barriers and supple lips are apparently all that matter in this life (as we brace for external stressors like the news). This week was no different.
- Anything Augustinus Bader does we’re down for. The new Hydrogel Face Mask delivers the same powerful TFC8® in a single sheet mask that instantly hydrates and plumps the skin. It’s also the perfect way for AB novices to try out the brand before going full hog on The Rich Cream (which is inevitable).
- Lancer Skincare is delivering a full barrier to entry that’s anything but an obstacle with the Ultra Rich Barrier Cream. With ceramides, peptides, amino acids, and a whole host of other soothing ingredients, your skin’s stress levels will have no choice but to calm the F down.
- If you didn’t know your skin had its own biome, it’s about time you found out. Superegg’s newest Kind Atmosphere Biome Mist helps to naturally balance and restore the skin’s biome to make your face more resilient to irritation over time–all with a plant-based eggshell membrane duplicated complex.
- Diamond (peptides) are a girl’s best friend, so Omorovicza created a Blue Diamond Super Serum that targets senescent cells (aka basically dead cells) and naturally revives, rejuvenates, restores, and protects the skin. At $445 a jar, there’s something really special about this serum.
- Glossier added a bit of 90’s flare and old Hollywood glamour with its two new, highly requested Ultralip shades—90s brown Crest and classic red Flute.
- Derm expert Dr. Idriss launched an actual two-step lip peel system—the Barrier Baste Lip Basting Duo—to help improve lip texture and pout potential after just one use.
Credit: Augustinus Bader
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Credit: Omorovicza
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Credit: Dr. Idriss
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A Not-So-Secret Love Affair
Valentine’s Day is just a week away, but these launches are the ultimate foreplay.
- SET Active is in full love mode with their Limited Edition V-Day Collection (which is 100% en route to being sold out), so don’t play the “loves me, loves me not” game for too long before these goodies are gone.
- Cutwater added to its cocktail assortment with a Strawberry White Russian that is perfect for Valentine’s Day—whether solo or with a steamy date (although might be less steamy alone).
- When it comes to Abel, three is never company. Their Sentiment Mini Perfume Set is the ideal exclusive trio for Valentine’s Day gifting (and smelling).
- Éditions de Parfum Frédéric Malle came out with a limited edition scent—Portrait of a Lady—to celebrate the fragrance’s 15th anniversary. With a concentration of 400 flowers in a single, 100ml bottle, there is no need to buy a bouquet this V-Day.
- Chillhouse nailed it with their new Valentine's Day Trio press-ons. Perfect for those of you currently in a dating rotation…
- Our very beloved Herbal Face Food is running an incredible sale for a limited time. Get a FREE 10ml of The Cure when you buy any 50ml Serum. Running until 2/14.
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Before You Go…
More is more is more is more. (So why settle for less?).
- Le Labo can’t / won’t be stopped with their latest EUCALYPTUS 20 EAU DE PARFUM.
- Jeni’s Splendid Ice Cream brings back the American Dream (at least for this week) with the most nostalgic Blueberry Johnny Cakes flavor.
- Amelie Teje’s newest collection, BAYEUX, is giving femme Saltburn vibes…but potentially with no Murder on the Dancefloor or sick obsessions. Just sick style.
- Foreign Fare hard launched with a Soft Landings Collection.
- Victoria Beckham is “beautying like Beckham” with her brand new, next-gen collection, Eye Wardrobe, which is made up of four expertly curated palettes.
- For all Angelenos, Pizza Girl Venice is offering 30% off any purchase of $59+ in-store alongside 20% off 6 Packs of Organic Sauces with code SAUCEGAME20 for a cheese pull-worthy Super Bowl. Valid until 2/9.
Happy shopping. Email me directly – annie@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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