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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week will keep you busy in the kitchen, chef: be prepared to eat gourmet boxed mac & cheese for weeks, dine on multivitamins that taste like chewy shortbread, and enjoy some Keystone Light-flavored tinned fish. Kind of. Our Place has new tableware for nailing the presentation – even if dinner came from a cardboard box. And if you’re more the type to make a reservation than dinner, Freda Salvador’s new collection has your footwear sorted. Shall we?
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Inner Child Work: Mac & Cheese Mania For Every Dietary Predilection
My inbox is brimming with mac & cheese-oriented launches. This doesn’t feel like an accident – CPG seems to be slouching toward childhood nostalgia. Goodles launched gluten-free versions of its bestselling boxed mac and cheese this week. Although these boxes might look like your convenient comfort food of yore, they’re anything but. The ingredient list is bursting with quality, nutrient-dense superstars like broccoli, spinach, kale, pumpkin, and maitake mushrooms, resulting in a bowl packed with creamy, dreamy flavor – whether you opt for the vegan option or real cheddar ($30 per 6-pack). Annie’s Mac, watch your back.
Not to be outdone by a younger, trendier marketing spin, Jovial Foods – the family-owned company making gluten-free, grain-free, organic Italian foods, and celebrated in my personal kitchen for the best soaked and pressure-cooked beans in glass jars – is launching a Truffle Mac & Cheese next week. It’s gluten-free, organic, kosher, and made with real cheddar cheese and Italian black truffles. For the inner child with expensive taste.
In news that is very 2024-snack-aisle-coded, globally-inspired noodle snack brand S’NOODS launched earlier this month with three flavors: Cavatappi Carbonara, Rigatoni Basil Pomodoro, and Spicy Miso Ramen. You’re reading this right. Noodles as snacks. They’re crunchy, and surprisingly, gluten-free.
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GEM Thinks You Should Have Your Cake – And Eat Your Vitamins, Too
Capsules and chalky chewable vitamins are so 2015. GEM wants you to eat your vitamins. The GEM Daily Multi Bite, made with over 20 synergistic whole-foods vitamins, minerals, superfoods, prebiotics, and probiotics, and packaged into a delicious, tangy, chewy citrus-ginger cube, posits that you can have your cake and eat it, too. Forget the weird fillers and mysterious supply chain mechanisms of the millions of supplements on the market. GEM’s Daily Multi is formulated to fill in gaps in your daily nutrition, and pairs beautifully with your morning coffee. Pop an Energy Aid to combat your afternoon slump with kelp, green tea, and ginseng; indulge in a Deep Sleep Bite before bed for slightly sweet, tart-cherry flavored dreams supported by valerian, magnesium, GABA, and L-theanine.
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Hot Girls Gone Fishing
Fishwife’s collabs are always a delight. This week, they’re partnering with Keystone Light for a boat snack link-up: The Smooth Snackle Pack. Launching on leap day (February 29) on Keystone’s website, the collaboration centers around a tackle box that includes a compartment with Fishwife’s Smoked Rainbow Trout, an insulated section to keep your Keystone Light ice cold, and an Uber Eats gift card to get your beer delivered directly to your door – or dock. This is a highly specific collab for a highly specific demographic. I am not in that demographic, but maybe you are.
Speaking of snacks branded for hot women, meet Good Girl Snacks, a new pickle brand that has trademarked the phrase “Hot Girl Pickles.” I wish we could enjoy foods without having to describe them as somehow related to gender and appearance, but 2024 won’t allow it. Whether you lean classic Dill or want to spice up your life with some Honey Harissa, you’ll look hot while doing it – the gorgeous co-founders (and best friends) guarantee it. I am a woman and I like pickles; by transitive property, this must mean I am hot! Great news for me, and for so many of my readers!
Freda Salvador Launches The Spring Collection Of My Dreams
The new Freda Salvador collection – full of bright spring hues, woven flats, fisherman sandals galore, and timeless loafers for every season – proves that Winter showers yield worthwhile Spring/Summer flowers. While you’re building your warm weather footwear arsenal, don’t miss the sizable Sale section.
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Don’t Just Serve Dinner – SERVE, Dinner!
Our Place’s new curated tableware bundles are as multi-functional (and beautiful) as the viral Always Pan. Designed to prep, cook, serve, and store, the brand’s Tableware Collection will take you from your mis en place to leftovers – forget your extra cabinet of jars and sad restaurant delis. A plate becomes a lid for a bowl, and each piece of hand-glazed stoneware is designed to stack neatly together for streamlined storage. Grab the Starter Stacking Set ($165) to kick-off your tableware ecosystem; The Serving Set for your next dinner party ($150); or the Complete Set ($450), if you’re ready to commit. Passover approaches – is your Seder table ready?
Before You Go…
If your pantry needs more than multiple mac & cheese launches, pickles, and Keystone Light-themed tinned fish, look no further than Haven’s Kitchen’s new line of zero-cholesterol aolis, which are already on Amazon (and will be rolling out in retailers next week). They’re shelf-stable, creamy, and delivering some ideal flavor profiles, from Herby Yuzu to Sunshine Chili. Convenient squeeze-pouches mean you can drizzle, drip, and spread a little extra tanginess or spice anywhere, anytime. If they’re even half as good as the brand’s sauces (I’m talking Turmeric Tahini and Chimichurri – if you know, you know), consider me preemptively addicted.
My favorite clean makeup brand, Saie Beauty, just became my favorite brand, period, with their Every Body Campaign – the largest beauty-industry backed reproductive justice initiative in history. Powered by Saie, the campaign joins together over 60 brands to raise funds for the SisterSong Collective, a voice for reproductive justice on behalf of BIPOC communities across the U.S. 100% of the proceeds from Saie’s limited-edition bundle with 4AM Skin ($32) will go to SisterSong. Browse the Campaign site to get involved – from donating funds directly to SisterSong, to using your vote to activate change in this year’s primary and general elections.
The new Zara Home collection is a nice reminder that Zara Home exists and is really, shockingly good.
Tekla’s Archive sale is live, and this is not a drill. Shop up to 40% off my favorite bedding, robes, and towels, and textiles writ large with code FEBRUARYARCHIVE. The goods – particularly the hooded robes and bedding – are moving fast, so shop like you mean it. I am the fool who decided to purchase the pillowcases I had been lusting over for months just the day before the sale started. I make mistakes so you don’t have to!
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
