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Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.
Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. Just because Punxsutawney Phil decided that winter must go on for a bit longer doesn’t mean that our latest launch announcements are more of the same. This week, fiber became ferocious, haircare got to the root of our problems, Pete Davidson was suddenly the collective’s boyfriend (with 200 fewer tattoos), and a Real Housewife served mezcal in basically a coffee pod.
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Raising The Bar
Behold! Below you will discover a totally, never-before-seen brand with a never-before-tasted product in a never-before-experienced fashion.
- Ice cream goddess Jeni Britton—of Jeni's Splendid Ice Creams—released her latest foray into fiber, Floura Bars. With 13g of “fierce” fiber, each deliciously natural bar uses fresh, upcycled produce and other fresh produce trimmings to produce the most concentrated bar there ever was. Flavors like Brambleberry Lavender, Raspberry Rose, Blueberry Matcha, Vanilla Rooibos, and Mango Cardamon will have you wondering if you’re in a Willy Wonka Wellness Store…and maybe you are! Whatever it is, based on Jeni’s historic, flavorful past, we know she’ll make it easy for us to get our daily dose of fiber.
Brand New. Strand New.
Gone are the days of just “washing your hair.” The below brands are answering the calls of the health and wellness world to have us pay as much attention to our hair as we do to our body. We’re listening!
- There’s a reason everyone follows Crown Affair’s Dianna Cohen’s lead when it comes to hair (or literally anything, based on what we recently learned she buys for herself). This week, she released her very famous microfiber Towel in black, which seems innocuous, but makes us think we should have one in each color.
- If you’re going to have hair in your brand name, you obviously know a thing or two about hair. HAIRtimin dropped their Peptide Dry Shampoo that staves off any greasy, in-between-wash days while also doubling as a growth topical, thanks to a patented peptide growth complex.
- Act+Acre is making it easy to tackle hard water with a highly innovative system that includes Clarifying Hard Water Shampoo + Clarifying Treatment. You’ll feel like a shower scientist upon first rinse.
- Brows need attention too. As a follow-up to their Grey Brow Pencil launch, Jones Road dropped their Brow Gel in Grey Brown, allowing for raised eyebrows of any age to keep going as high as the sky.
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For Pete’s Sake
Beyoncé once said, “I don't know much about algebra / But I know one plus one equals two.” She may or may not have been anticipating the below collabs, but in the vein of V-Day (and B-Day), “That's all we'll have when the world is through.”
- What happens when you combine a sexy a** swimwear brand with one of LA’s most highly coveted pilates workouts? You get a sexy a**, limited edition line of fitnesswear (to adorn yourself with during said pilates class!). Meet the Monday Body x The Pilates Class collab that is making us pray for warmer weather (and that these new fits make us cool enough to exercise next to Kaia Gerber in the future).
- Have you ever seen a Nespresso-style machine for alcohol? Us either. But Bartesian is not only popping out cocktails in an instant, but they’re also teaming up with cocktail connoisseur and Real Housewife of New York, Erin Dana Lichy, for a Mezcalum Mezcalita Capsule that requires no further words. Just “salud!”
- True Religion never left, but Brazilian singer Anitta is bringing it more back with a brand new Spring Collection. It’ll make you “lose ya breath.”
- Pete Davidson has reportedly had 200 tattoos removed from his body, so what better way to reveal his new skin (Year of the Snake, don’t forget it) as Reformation’s newest boyfriend in their Official Boyfriend Collection? Single, taken, or looking, this drop works for absolutely every relationship status.
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Currently Trending
We’ve been noticing some things lately that make us think we might even be spotting a trend (or two). Highly potent gel masks, specialty hair brushes, concentrated scents—brands are telling us what we need (and will soon want).
- Hair brushes are becoming the latest haute accessory. Category owners Augustinus Bader and La Bonne Brosse used their respective expertise to create the Limited Edition No. 04 The Miracle Detangling Brush, which detangles hair and revitalizes the scalp for a truly fashionable hair reveal.
- Scents have always been self-defining and identifying, but they’re becoming more and more mood-based and versatile. Sensorial provider Cyklar expanded upon its most desired fragrances with Perfume Oil that adapt to your body’s own chemistry for a full shmood.
- Last week, we saw brands starting to take the stage with gel masks that go far beyond your regular sheet mask. NakedBeauty MD (whose Damask Rose Revitalizing Gold-Infused Hydrogel Eye Masks we already swear by) released their Biopeptide Firming Hydrogel Face Mask that works on a cellular level to strengthen the skin matrix.
Before You Go…
You didn’t think we were going to leave you high and dry without some bonus content, did you? “Don’t forget to like and subscribe.”
- It’s not summer…yet, but that hasn’t stopped Fishwife from anticipating our Spanish fever dreams with Albacore Tuna with Spanish Lemon. Claro que thiiiiiiii.
- Again, not summer, but also, ice cream. Ninja® is upping the ante with the most insane Soft Serve Ice Cream Froyo & Frozen Dessert Machine by CREAMi®. It can literally turn and churn almost anything into ice cream, which has us screamin’.
- Good days on our minds because Grammy award-winner SZA and True Food Kitchen teamed up to create a SZA CZA Salad—a caesar salad that gives 20% of its proceeds to SÜPRMARKT, an organization dedicated to making real food accessible to underserved communities in Los Angeles.
Happy shopping. Fill out this request form with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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