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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. I’ve got my mind on the bedroom this week. From luxurious pastel duvets to cotton poplin boxers and delicate fuschia lacy lingerie (on sale, no less), can you blame me? We’re also looking at waffles made from chickpeas and a playkit fit for a four-year-old Yo Yo Ma. My launch digests contain multitudes. Let’s chat.
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Tekla And Comme Si Make A Compelling Case For Spending Your Savings On Sleepwear
The quietest luxury of all – so quiet it shines brightest in the dead of night – lies in your bedroom. (Not beneath the bed. It’s not a monster, just some luxe sleepwear.) Tekla and Comme Si prove my dramatic introduction correct this week, with some excellent new boxers and pajama pants that are so chic, you’d be crazy not to take them for a spin in the daylight. Comme Si hits the Italian-summer-vacation-epidemic square on the jaw with its new “Naples, On Summer” collection. There is nothing subtle about the vibe: breezy linen and cotton poplin boxers and pants, styled on hot people leaning against rocky coasts. It’s all very sprezzatura. Because $68 boxers are significantly cheaper than a plane ticket to Pantelleria.
Over at Tekla, a new slew of cotton boxers and jersey t-shirts is simple, crisp, and easy – shot intimately and beautifully to make you wonder why, how, and in what twisted reality you don’t already own the whole damn collection.
Tekla also dropped the fourth iteration of its ongoing collaboration with Stussy – an odd couple that continues to prove itself a fruitful pairing. This launch brings pastel lime sleepwear and bedding, cotton poplin pinstripe sets, and a limited edition colorway of Tekla’s staple hooded robe – a multi-stripe, cool-toned cotton that’s also available as a pair of terry cotton shorts. Take it from a woman who caved and bought a hooded Tekla robe a few SSENSE sales ago: it’s worth the investment.
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Lovevery And Audwell: New Launches For Nascent Prodigies
Last week, Lovevery launched The Music Set ($120): designed not only to support your child’s development from 18 months to age four, but also to encourage real music learning. Research has shown that early exposure to music benefits children’s speech, spatial reasoning, early math and pattern recognition, self-regulation, and impulse control. And according to Lovevery, this new set might also enable your baby Mozart to start understanding rhythm, notes, and yes, compositions. These are lofty promises, which might be based on the premise that your child truly is brilliant. Allegedly, the instruments in the Music Set also “always sound good.” If true, this is amazing. Sigh of relief for parents everywhere. Add to cart and prepare the household for a symphonic success.
Meanwhile, over at mom-founded audwell, we’re continuing the theme of healthy development and independence. The Summit Step Stool ($159), a non-toxic birch stool that’s light enough for little hands to carry all across the house, empowers your little one with a step up to practice teeth brushing, hand washing, and sure, developing a nighttime skincare and positive affirmation routine. They’re never too young for self-care.
Banza Wants You To Eat Chickpeas For Breakfast, Lunch, And Dinner, $35.99
As if pizza, rice, mac n’ cheese, and pasta in every shape and form weren’t enough, Banza — the brand fine-tuning the art and science of chickpeas, reinterpreted — just launched Protein Waffles on Wednesday. Alliteration not intended. Whether you reach for a Homestyle, Blueberry, or Chocolate Chip, Banza’s got breakfast (or breakfast for dinner) covered. They’re fluffy, crispy, and packed with protein and fiber, with 35% fewer net carbs than your standard waffle choice. They’re also ready in less than five minutes, which might be the most important quantitative consideration in this paragraph.
Some End Of Summer Things – From Swimsuit Sales To At-Home Bikini Waxes (Don’t Shoot The Messenger)
Crybaby Wax, the woman-owned brand on a mission to remove the stigma, pain, and irritation from removing your unwanted hair, is about to transform your at-home waxing game. With an arsenal full of hard wax, applicators, and post-wax oils and soothing gels, you’ll be armed for painless (or at least – less painful) hair removal.
Araks, perhaps best known for making The Zoë Kravitz Hysterically Laughing At Channing Tatum blue dress, is running a fantastic swim sale. It’ll be 90 degrees again in Los Angeles this weekend. The lingerie sale section is just as hot. Do what you will with this information.
Outdoor Voices’ OV Extra sale is very epic, full stop. Those court skorts and exercise dresses still hit.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
