Launch Digest: Light Some Euphoria, Dose Your Dog, And Hide Your Wallet

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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. As per usual, the launches this week will shock and intrigue you. CBD for dogs? Done. Orange wine that is, in fact, not wine at all? Say no more. New collaborations that are selling out as we speak? We’ve got it all, and you’ve got to read it to believe it.

Ciao Lucia Is On A Mission To Bankrupt Me, from $245

LA-based label Ciao Lucia has launched its 2023 Holiday collection and my wallet is cowering in fear. Everything is perfect, whether you’re in need of a flirty party dress ($295), polo cashmere pullover ($495), or a very genius cotton poplin skirt-pant ($295). Suddenly, I’m in dire need of all three. 

CBD For Your Very Stressed Out And Totally Modern Dog, $25

Dad Grass, the brand bringing back the nostalgic feel of low-dose smoking with organic hemp flower and pre-rolled joints, just launched CBD Dog Bones ($25). Made for dogs of all breeds, ages, and sizes from organic and vegan ingredients, each bone has 4 mg of the same full-spectrum, high-quality CBD oil that the brand uses in its human treats. And I’ve got the inside scoop that this is a precursor to the brand’s expansion into other edible delights made for humans, launching next week. For now, help your dog take the edge off – it’s not easy going to the park and riding along in LA traffic. (And snag the matching toy and embroidered hat while you’re at it.)

Flamingo Estate Brings Euphoria Into Your Bathroom, from $32

LA’s garden paradise and heaven-on-earth fever dream Flamingo Estate has just introduced Euphoria, the newest scent infused into its candles, body lotions, scrubs, and aromatherapy oils. Take that, HBO. With layers of Ionian Bergamot, Damask Rose, Pink Peppercorn, and White Sandalwood, the fragrance is described by Flamingo Estate’s founder, Richard, as “raw and cold at the same time” and “the best thing we have ever made.” Add to cart to experience a totally new, verifiably fantastic olfactory sensation. (Act fast – the body oil has already sold out.)

For Your Dinner Party Consideration: Laila Gohar x HAY, from $35

Copenhagen-based HAY, the online marketplace that makes it far too easy to spend copious amounts of money on beautiful home decor, introduced Laila Gohar’s Sobremesa collection, a series of tableware and kitchen accessories designed to celebrate the joy of hosting, last week. The collection follows the launch of Gohar’s own homeware brand Gohar World earlier this year. While this might feel a bit duplicative, the collaboration is ideal for stealing as much of Gohar’s exquisite taste as possible (and many of the items in the HAY collaboration are more wallet-friendly than the pieces from Gohar’s site). Whether you intend to celebrate the joy of hosting this winter or not, those linen napkins ($75) and cookie jar ($139) will brighten your kitchen regardless. 

Reformation Takes One Small Step Into Beauty – Is One Giant Leap Next?, $28

Earlier this week, Reformation and Saie teamed up to launch the High Glow Liquid Highlighter ($28). Inspired by Reformation’s new romantic holiday collection, the highlighter is a multipurpose rose-gold liquid that melts into skin for a pearlescent shimmer. While the highlighter is a limited edition collaboration, I would not be mad (or surprised) if this is just the beginning of a greater expansion into beauty for the sustainable brand. We’ve seen Reformation Weddings, Activewear, and Shoes. Is lip gloss on the horizon? This is pure speculation: only time will tell. 

Tekla Gets Architectural, $745

At the beginning of the week, Tekla launched a limited collection of mohair blankets inspired by the colors of modernist architect Le Corbusier, made using shades from his color palette, the Architectural Polychromy. Each blanket is signed with a unique number and available for pre-order now, and I’m adding this launch to my personal (long) list of everything I’d like to own from Tekla. At $745, it’s only a little bit pricier than the brand’s equally alluring robes, bathmats, and towel sets. 

New Beverages For Your Weekend Plans – Alcoholic And Non

It wouldn’t be a Launch Digest without a few beverages, right? Proxies, the wine alternative from Acid League, teamed up with James Beard Award-winning sommelier Miguel de Leon – who’s also the wine director of NYC’s Pinch Chinese – to create a limited-edition collaboration modeled after an orange wine in both taste and texture. Featuring Riesling grape juice, orange marmalade, and black tea, and rounded out by pandan leaf and holy basil, the Miguel x Proxies bottle ($70 for 3 bottles) is intended to have a taste reminiscent of skin contact wine. I’ve yet to try, but am eager to answer a personal question: isn’t non-alcoholic orange wine just completely a social construct?

For the alcohol-consuming readers, bubbled wine brand Libby just launched its new Red Blend last week ($54 for 3 bottles). It’s a balance of Syrah and Zinfandel, with notes of blackberry, cranberry, and fresh violet, and hits at 7.8% ABV. It’s also lower calorie, with no added sugars or artificial flavorings – if those things matter to you in an alcoholic indulgence. Cheers!

And before Pumpkin Spice season ends (or to keep it going a little longer), snag Aura Bora’s latest launch: Honey Pumpkin ($30 per case). Sparkling water meets Pumpkin Spice Latté – don’t knock it till you try it.

I’ll be back next week with a new set of launches in the DTC universe. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.