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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’re looking at some shocking (and compelling) new items to add to your very-2023-pantry; warm-weather swimwear and sun-care essentials; and floral rugs, wallpapers, and fabric for spring – groundbreaking. Read on for the full digest.
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FORAH: There’s A New Girl On The Sunscreen Scene, $47
It’s no secret that, when it comes to sun protection, I’m a Vacation superfan. From the scent to the efficacy, the beautifully branded label has never disappointed me. And yet…
There’s a new girl in town. FORAH, a non-chemical sunscreen that works double time as a moisturizer and anti-aging treatment, packs a punch as eye-catching as its bright yellow tube. Formulated with collagen-boosting ingredients and antioxidants like Seabuckthorn, Avocado, Jojoba, and Almond Oils, the Everyday Sunscreen SPF 30 ($47) can be worn alone, under makeup, or blended with your favorite tinted moisturizer. It’s non-irritating, non-clogging, and safely protects against UVB and UVA rays – all while replenishing your skin barrier. It also has a subtle earthy fragrance. Consider it already added to cart (and beach bag).
Cold Picnic Goes Big AND Goes Home – With A New Collection That Sings Spring, prices vary
Cold Picnic, the label behind everyone’s favorite bold, geometric bath mats, rugs, and throws, just launched its largest collection to date. Inspired by Louis Armstrong’s vibrant, eclectic home in Queens, as well as Lee Radziwell’s glamorous and ornate estate, the Sweetie Collection includes the brand’s first line of fabrics, in addition to coordinating wallpaper and rugs in six spring-centric patterns. Get all of your home decor on the same exuberant page: from upholstered couches to curtains to floor-to-ceiling daffodils. Oh my! While the complementing fabric and carpet elements are the most “newsworthy” element of the launch, I’m particularly taken by the rugs in this collection. The Disappearing Daffodil Rug (from $690) and Sweetie Rug (from $220) could pass as works of fine art. What better way to welcome spring than with an overwhelmingly floral interior refresh?
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Speaking Of Spring…It’s Nearing Beach Season. Is Your Swimwear Collection Ready?
We are (god bless) way past the era of punishingly being pressured to “prepare” our physical bodies for swimwear season. The only necessity for a summer-ready body is some decently warm weather. What you might need, however, is a fabulous new bikini, one-piece, or yeah, even a sarong, to spend hours laying about and working hard on your tan. And Monday Swimwear might just have everything you need. Namely: the swimsuit silhouette of your dreams, whether you’re searching for a classic black bikini or a hot pink shimmery number. Browse the brand’s new Fuschia Berry Shimmer collection and classic Signature styles – you’re bound to find something hot enough for your imminent dream day at the beach.
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ZitSticka Calls In Powerful Reinforcements, $18
For pimples that deserve to be put in their place, look no further than ZitSticka’s brand new KILLA ACNE Extra Strength Patches ($18), which are just as aggressive as they sound. Using patented self-dissolving microdart technology, the patches deliver Salicylic Acid, Glycolic Acid, Niacinamide, and antibacterial ingredients to the heart of the deepest pimples, penetrating under the skin to get rid of complexion nightmares all while you get your beauty sleep. These are reportedly five times more powerful than competitor patches; A.K.A., you can vanquish that under-the-skin pimple before it has a chance to ruin your entire life!
Compartés And Velveeta Have Done Something Clinically Insane (But It Just Might Work), $24.95
LA-based gourmet chocolatier Compartés joined forces with Velveeta (yes, that Velveeta) this week to engineer a groundbreaking gastronomic experience: TruffVels ($24.95), the first-ever chocolate-cheese truffle. There are plenty of “first-evers” in the DTC world, but it’s not every day that a brand collaboration feels truly…shocking. Each truffle is modeled after Velveeta’s classic cheese-coated, shell-shaped pasta, and made with Compartés’ indulgent white chocolate. If you’re brave enough to bite into the crunchy chocolate shell, you’ll get a totally singular, never-before-experienced, Velveeta-cheese-filled surprise. I, for one, am a chocolate-cheese coward – so you’ll have to tell me what you think. (I’ll stick to the best-sellers, which are just as creative, but a little less daunting.)
Also on our pantry radar:
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Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
