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Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.
Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe.
Is it just me, or is time speeding up at an alarming rate? Before any of us get any older—cut to: “You're only as young as you're going to be right now,” from Fleishman Is in Trouble—let’s work through the slamdunking drops that dropped this week. *takes deep breath* Tinned fish became readable, alcohol became wearable, haircare became drinkable, and olive oil became washable. There’s obviously more where that came from, so let’s live, laugh, launch together.
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What’s Supp?
The supplement space is invariably crowded, which is why we’ve got our eyes on heavy hitters in the health and wellness innovating within the category.
- Model-beloved Sakara Life launched Sakara Supplements, a whole-body wellness line that features four easy-to-incorporate supps in the forms of elixirs, gummies, and capsules. Everything is third-party tested, bioavailable, and in line with their mission to get everything you need from whole-food nutrition.
- Astrologers often say “As above, so below,” but LYMA would say “look amazing from the inside, out…and the outside, in.” The LYMA Supplement got a total reboot, starring its 11th ingredient, ActivAMP®—tried, true, and tested for athletic performance, body composition, and metabolic reset. Given our love for founder Lucy Goff and her scientific and patented technology approach, we’re all in on this new formula.
On (Or Off) The Sauce
This week, things got a bit…saucy in all directions. Whether you’re drinking, not drinking, lounging while drinking or not drinking, or just craving actual pasta sauce, these brands filled our cups.
- Sauz—aka the most popular, most playful pasta sauce around—crushed “it” and some garlic (and other ingredients) with its new flavors, Miso Garlic + Brown Butter. These have been available at Whole Foods for a few weeks, but you can finally order them online.
- We’re noticing a lot more THC / CBD innovations happening, and newcomer OFF DUTY is no exception. Each pourable sachet contains 5mg THC and 5mg CBD for on-the-go microdosing that will give you a soothing buzz in just 20 minutes.
- Going out to drink is too much these days, but staying in and drinking seems sad. Kendall Jenner is putting a stop to sad stay-ins with an 818 Tequila x Leset that is serving (and serving) comfy, cozy cocktail attire for “manic pixie” meets “margarita.”
- Better-for-you iced tea brand Halfday took inspo from your everyday Arnold Palmer, introducing its Classic Half & Half flavor. Think: lemon, iced tea, low sugar, and added prebiotics (using the brand’s signature GOODAY Prebiotic Blend).
Turn Up The Heat
We love a good remix on kitchen essentials. From healthier frying oil to a ceramic tagine to a tinned fish cookbook, brands this week “unz’d unz’d unz’d” their way through our proverbial (and literal) pantries.
- Graza knows how to sizzle and drizzle, but now? Now they know how to Frizzle. Their latest high-heat cooking oil can withstand 490°F for your hottest dishes, but somehow they managed to create this masterpiece with 100% olive oils and absolutely no chemicals (which is how the oldschoolers do it).
- If you’ve used Our Place’s Always Pan, then you know that you can basically “do it all” with just one pan. However, with their latest clay Limited Edition Tagine Pot—that was custom-designed to fit with your pan—now you can actually do it all. All profits from the limited-edition Olive & Clay Tagine will be donated to Middle East Children's Alliance to deliver emergency aid in Gaza.
- Have you ever said, “I could pour this olive oil all over my body, it’s that good” ? Well, Kosterina heard you with their newest Extra Virgin Body Soap. It leverages their signature extra virgin olive oil from Greece for a full-body experience that will transport you to the Greek Isles—even if you’re housebound this summer.
- “What can’t they do?” we scream while eating their insanely delicious Smoked Rainbow Trout. Tinned fish connoisseur Fishwife read us for filth with The Cookbook Bundle, which debuts their cookbook that has 80 powerfully flavorful, easy-to-put-together recipes for the tinned fish stans.
Cool For The Summer
If people can say crazy things like, “Get your summer body in the winter” (which is crazy), then we can say that you should get your summer self prepped for the elements during the winter / spring (or fake summer in LA).
- MARA opened their clam to reveal their Pearl Peptide Glaze Plumping Facial Essence, which is an all-in-one hydrator, plumper, and brightener for glowing skin. It uses the magic of pearl powder to help boost collagen production and strengthen the skin. Good for winter, spring, summer, or fall…all you have to do is…call.
- Whose mother isn’t asking if they’ve taken their fish oil yet? Acne whisperer Sofie Pavitt released the Sofie Pavitt Face Omega Rich Moisturizer, formulated with Omega-3 and Omega-6 fatty acids to deeply hydrate, smooth texture, and balance oil production sans acne-causing ingredients.
- Have you noticed? Collagen production is in. F. MILLER is following suit with their Support Serum that uses clinically proven actives and potent botanicals to naturally fortify the skin barrier. That means less irritation and stronger, smoother skin over time—climate change, be damned!
- American lifestyle brand Faherty reimagined their Sunwashed Essential Tee, using regenerative cotton and a lower-impact Ozone Wash process. Feel the (light)weight of the future (of fashion) on your shoulders with an environmentally friendly t-shirt that is lighting the way forward.
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Shower Thoughts
Things are getting really interesting in the bathroom. Hair and scalp care continue to be a large topic of conversation, gel masks are all the rage, and fragrance is transforming into anything but an accessory.
- Oribe took to the scalp scene with the Serene Scalp Densifying Collection, which uses naturally derived Capixyl ™, Redensyl ™, and Pea Sprout Extract to fortify the scalp and densify strands while reducing hair fall caused by breakage all for a fuller, thicker mane.
- FEKKAI is a household name at the top of their game. Their new Super Strength+ PM Repair Serum does the work while you sleep, helping bond broken strands and soothe split ends in just 8 hours, thanks to proprietary Powerbond™ technology.
- LOOPS lips don’t sink ships. South Korean brand LOOPS has taken skincare gel masks to the next level. Their latest Weekly Reset Lip Mask targets those of us who are constantly reapplying lip balm every five seconds for a supercharged, superhydrating treatment in just 10 minutes. BRB. CTN.
- We’re already obsessing over D.S. & Durga’s cult classic, I DON’T KNOW WHAT, so we had to know more about their BROWN FLOWERS fragrance the second it dropped. It’s the perfect spicy combo of masc and femme, and we’ll be wearing it on all dates for the foreseeable future.
Before You Go…
Let us let you go…but before you do that, leave on a high note (of launches).
- Betsey Johnson is getting us into the Easter spirit in a very unorthodox way with her latest Peeps® Collection.
- Bluestone Lane and OUAI—two very different brands—joined forces to create a OUAI-VY White Mocha, inspired by OUAI’s new-and-improved Wave Spray and North Bondi scent.
- Premium wallcover brand Chasting Paper and Problem Spaces host Fariha Nasir launched a collection inspired by Nasir’s childhood.
- To celebrate Black History Month, Pressed Juicery partnered with three Black artists to create limited-edition labels for their Black History Month Artist 3-Juice Pack. As a part of the collab, they’re partnering with non-profit Our Own
- In January, Blackbough Swim slayed us with Après Ski. Now, they’re putting us in a White Lotus state of mind with their ‘70s-inspired, boho-chic La Vie Bohème Collection.
Happy shopping. Fill out this request form with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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