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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week’s launches, much like the bizarre non-spring weather we’re experiencing here in California, have no logical thread. Fortunately, they’re anything but dreary! From artistic bath mats, Sofia Coppola’s foray into graphic tees, and gothically-inspired swimwear from Sydney Sweeney, we’re seasonally confused and without a thematic throughline. Read on for cure-alls to winter blues that are rudely overstaying their welcome.
Delight-Inducing Bath Mats That Make Seasonal Depression So Last Month
Cold Picnic, known for their bath mats, rugs, and quilts that bring a playful and bold approach to textile design, just launched a new collection of bath mats (from $70) – and one of them is bound to significantly upgrade your bathroom, no renovations required. Handmade in India by skilled artisans from 100% organic cotton, each mat features new geometric designs in green, yellow, and vibrant blue tones to bring some sunshine and delight to your interiors (regardless of what the weather forecast says).
Gohar World Pushes Me Over The Edge: I’m Ready For Marriage! (Or At Least A Registry.)
I’ve written about Gohar World before. The brand’s commitment to creating bizarre and often unnecessary objects of beauty for beauty’s sake is, in my opinion, completely perfect. (And therefore, completely necessary.) Their latest Wedding Collection, which just debuted this week, is no exception. Whether you’re in the market for a satin bag to hold your baguette to-and-from romantic picnics ($228); a candle intricately molded into a tiered wedding cake ($228); or mother-of-pearl serving spoons the happy couple will use at countless dinner parties ($88), the collection has everything (even that Chicken Foot Hairpin you’ve been in search of for years.)
A.P.C. And Liberty Make Things Official, from $45
While the two brands have collaborated for upwards of 35 years, A.P.C. finally DTR’d with Liberty this week, launching a capsule collection composed entirely of the London-based house’s prints. The French RTW label, known for its raw Japanese denim, classic cuts, and artful balancing act between streetwear and high fashion, redesigned its classic styles in oversized, boxy shapes to pair with Liberty’s instantly recognizable floral prints. The Tote and Shopping Bags are particularly compelling (from $365).
Sydney Sweeney Finds Her Stylistic Calling: Bikinis Made For Bombshells, from $70
Last week, Frankies Bikinis and Sydney Sweeney launched “Love Letters,” a collaborative capsule collection of bikinis, one-pieces, and micro-minis appropriate for not much more than the beach and the bedroom. (Even the official campaign imagery feels NSFW. You’ve been warned.)
The title is apt; the suits are hyper-feminine, romantic, and flirtatious, all with a heavy emphasis on Sweeney’s distinct brand of bombshell. This partnership between Frankies and Sweeney was practically written in the stars – of the Hollywood varietal, considering the actress’s hot pink swimsuit from the brand (The Gemma) racked up a 500-person waitlist after she sported it in a career-making episode of Euphoria. While it’s not quite time to pack away your winter coat, it’s never too early to start browsing for warmer days ahead (and manifesting that weather with swimwear that brings the heat).
Quick Bites And Super Spritzes
Lesser Evil is making the best popcorn in the game (don’t fight me on this), with seasonal launches that’ll lift your spirits, whatever the weather. The brand’s spring flavor, a Sugar Cookie Popcorn ($18 / 24-pack) that celebrates all the sweetness of Easter, is no exception. Spoil yourself – with an organic, indulgent, and surprisingly low-sugar treat.
UNIQLO, at this point known for turning out a solid collaborative collection seemingly every other week, just partnered with Sofia Coppola to imagine the intersection between The Virgin Suicides and graphic t-shirts. The result? A collection of designs snatched by fans almost immediately after launch. What remains? The Bling Ring and Somewhere iterations ($24.90), which are hopefully still available at the time of publishing.
After launching SPF 50 lotion and spray just a few weeks ago, Vacation introduced its SPF 50 Super Spritz Face Mist ($24) yesterday. Formulated for ultra-convenient daily use, Super Spritz works over makeup and tucks away easily in your tote or purse, refreshing your complexion with Cucumber, Aloe Vera, Caffeine, and Ferulic Acid, while simultaneously protecting against sun damage and daily environmental stressors like pollution and blue light. Because practicing safe sun is en vogue all year round (even if we can’t necessarily see or feel the sun, yet).
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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