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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. If you’re in need of a summer wardrobe refresh, this week’s launches are one step ahead of you – we’re looking almost exclusively at new sartorial brands, collections, and collaborations. Read on for a style transformation.
Evan Mock: From Your TV To Your Fridge And Now…Your Closet, from $65
Evan Mock is the definition of a multi-hyphenate. He’s a model, actor, photographer, and skateboarder (dream combination, no?) most recently known for his central role in HBO’s new Gossip Girl revival. He recently made an appearance in our Launch Digest series for his collaboration with JuneShine on its delicious P.O.G. flavor.
Lately, the Hawaiian dreamboat has made waves (pun-intended) with the launch of Wahine, his new clothing line inspired by his upbringing in Oahu, drawing inspiration from surf and skate culture. It’s a fitting combination between streetwear and workwear – an amalgam of Aime Leon Dore and Carharrt with a dash of Supreme – that actually works while not taking itself too seriously. The breakout star of the collection? This “My Boyfriend Is Out Of Town” pinstripe button up, which I’ve been sending to all of my friends and still find amusing, weeks after first seeing it. New summer uniform, found.
Slip Into Something A Little More Summer With Find Me Now’s New Collection, from $14
Find Me Now, a DTC label launched by a mother and daughter duo in 2020, is dedicated to making thoughtful and sustainable clothing that focuses on transparency, and partners with small women-owned factories, businesses, and boutiques. I bought my first Find Me Now dress around a year ago, and it’s one of the most-worn (and most complimented) pieces in my closet.
The brand recently debuted “It Comes In Waves,” its breezy and beautiful summer collection, and my online shopping muscles are getting a major workout. The collection features pieces that are bright, colorful, and playful, but still timeless – making them blissfully easy to style. I’ve got my eye on, well, everything, from not-so-basic-basics to color-blocked minis that make getting dressed (and looking good) pleasantly simple.
Birkenstock Gets Fashionable (Again) – This Time, With Staud
Has anyone written an investigative report on Birkenstock’s climb to luxury proportions? The brand has collaborated with everyone in couture, from Manolo Blahnik to Jil Sander (my personal favorite). The latest: a Birkenstock + Staud Summer Capsule Collection, boasting plenty of new crunchy-meets-crocodile leather footwear for you to peruse. The lookbook features statuesque and waifish beauties running through bucolic fields, adorned in a combination of sequined handbags and nature-appropriate shoes. A sundress + a Birkenstock = a classic Summer uniform. And who am I to deny a proven mathematical equation?
Ciao Lucia, And R.I.P. My Wallet
It’s no secret (although I almost wish it were) that Ciao Lucia makes the most beautiful, airy dresses for vacationing in Italy and taking a little jaunt to the French Riviera – or at least for imagining you are. The independent label makes its clothing locally in Los Angeles, and all of the pieces feel remarkably clean, classic, and just really good. The new summer collection launched last week, and I’ll let it speak for itself. Shop restocks on some of their bestselling and often sold-out silhouettes, like the Delfina and Clara Dresses, and don’t miss new items that shout Summer in a subtle, cool way, like the silky Nera Dress and playful Paolo Short. Peruse if you dare.
Dad Grass Celebrates Family Pride With A Beautiful, Colorful Collaboration, from $37
Dad Grass released its Pride collection this week, featuring a 5-pack of CBD joints, tie-dye hats, and a totally delightful, technicolor t-shirt, all designed by artist Humberto Cruz. 100% of the proceeds from the collection will go to Equality California, a nonprofit that works to bring the voices of LGBTQ+ people to institutions of power in California and across the U.S. It’s nice to see a Pride month launch that walks the walk, instead of just throwing a rainbow on top of its branding. You can read Dad Grass’s interview with Humberto Cruz here, and learn more about the artist’s conceptions of queerness, cannabis, and family as they relate to each other and to his art.
New To Us: A Fresh New Way To Send Your Love, $60
With Father’s Day just around the corner – and the need to get increasingly inventive with birthday gifts that bridge distance – I’ve always got my eye out for new ways to send and share delight. Fresh Sends is my new favorite answer to any and all gifting dilemmas. Based on what’s in season, Fresh Sends will arrange a custom bouquet, delivered in a beautiful pink box with a handwritten card. While using a local florist is ideal for a delivery that just needs to go around the corner, Fresh Sends makes it possible to send your love across the country, overnight – in a manner that’s far more reliable (and economical) than any other option, at just $60 per send. It’s such a good deal, you might just need to send it to your long-distance crush. Signed, their secret admirer.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
