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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we rang in the Chinese New Year (which my Chinese Medicine Doctor claims is auspicious!). Since we need new beginnings—now more than ever—prepare yourself for a host of drops. You’re going to see sexy skincare made of manuka honey, celebrity-driven lip liner, Super Bowl (but let’s call it “The Big Game”) fan fare, “solid” perfume, and chocolate sardines from one of our beloveds. Obviously more than that, but let’s go on this journey together.
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Expand Your Mind While They Expand Their Line
Skin was very in this week with on-the-glow essentials you could easily fit in your grab bag. We noticed eyes were at the forefront of expansion, but that doesn’t mean these brands weren’t “about face.” Eye puns coming your way…
- rhode finally stopped keeping a “tight lip” on their newest creation, and dropped the peptide lip shape, which promises Hailey Bieber-level contouring, shaping, and plumping for the rest of us.
- On the heels of their Gel Liner launch, Jones Road kept their eyes on the prize, bringing us their most nourishing Rich Eye Cream for our sad, dry, winter-ridden eyes—day or night (or both!).
- Manuka Health decided to add a C to their Bee with the Pro Vitality Collection, which includes a serum, hand cream, and face cream. All three products combine vitamin C with the healing powers of propolis.
- SIDIA created a totally swipeable scent experience, transforming their best-selling SOAKED scent into a Solid Perfume. It can travel with you everywhere and will confuse absolutely everyone (in the best way possible).
- ciele cosmetics fulfilled its glow-tential with glow & PROTECT SPF 50+ in three, skin-loving shades for the ultimate finish.
- Don’t bat an eye at SONELA’s newest drop. Their Lengthening and Volumizing Mascara takes an adaptogenic approach to naturally stimulate lash growth (we love growth!).
- Vitamin patch pioneer Barrière wants us to get better shuteye with their transdermal melatonin patches, The Big Sleep.
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Unlikely (But Also Likely) Collabs
We love it when two brands say, “Wouldn’t it be fun if….” and then they just do it. Check out the latest collaborations from some unexpected pairings (that totally check out, now that we look more closely at them).
- Flamingo Estate is preparing for world domination with its latest in-store pop-up—The Carousel—at Bloomingdales’ 59th street flagship store in NYC. It’s giving “California garden” in the Big City and is totally shoppable online too.
- Inspired by the launch of their Barrier Build Skin Protectant Cream, skincare favorite ILIA teamed up with ski connoisseur Halfdays for a high-performance Limited Edition Ski Suit in ILIA’s signature “Rose” shade. Each ski suit set comes with a full-sized ILIA Barrier Build Skin Protectant Cream.
- Abercrombie & Fitch has reinvented the wheel once again with a men’s White Lotus collection to get you amped about the upcoming third season. *cue the White Lotus opening song*
- Goldbelly said “game on,” and went where few have gone before with officially licensed Super Bowl LIX Tailgate Kits. Call your friend because it’s about to go (touch)down.
- In the vein of “The Big Game,” Purple Carrot opted for healthier, plant-based snacks for game day with Chile con Queso and Spinachoke Dip.
- We’re not done with you, football. Kansas City Chiefs wide receiver, Deandre Hopkins, launched a full collection with BoohooMAN to get our heads in the game.
- Marine Serre, whose catsuit you’ve seen on Beyoncé (and many Soho House members), paired with ballet flat legend Repetto for a very lunar collab to help us take a step in the right direction.
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Love You, Mean It
Gone are the days of paper Valentine’s Day cards and Russell Stover’s chocolates. These brands have us exploring new ways to say “I love you,” which—obviously—makes us feel vulnerable, but we like it that way!
- There is nothing that our adored Fishwife can’t do, including creating a Valentine’s Day Gift Box, complete with some of your tinned fish favorites AND sardine-shaped chocolate.
- Alice Mushrooms has been on a bit of a tear lately with some extra creative collabs. Their latest Happy Ending Spread infuses Ghia’s signature hazelnut spread with natural botanicals to enhance desire. 100% of profits donated to families impacted by the Los Angeles wildfires.
- Pucker up because Violette FR has dropped its most kissable set yet with its Limited Edition Bisou Jelly Lip Trio for a “bouche mordue” (just-bitten lips) look.
- Blind Tiger released its limited-time, prohibition-inspired duo, Speakeasy Soulmates, for a sober salute this Valentine’s Day. Could be with anyone!
- EBY has us believing love can be (literally) seamless with their new Love Selfishly Collection. The fits are fitting, the support is supporting, and the patterns and colors are hot AF.
- Cult fragrance brand Liis has introduced a Limited Edition Sticker Set that comes with Liis’ specially curated assortment of V-Day scents—Lucienne, Rose Struck, Choux Choux, and Of True Minds. Soy romantic.
- Men’s sexual wellness brand butter wellness is focused on the back end of things this Valentine’s Day with 30% off all orders with code VDAY.
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Before You Go…
Just when you thought things couldn’t get more interesting…
- BALMAIN Hair added six new shades to its Illuminating Colour Mask alongside an already sold out Limited Edition Pince à Cheveux Imperiale Velvet Burgundy (which might just be the most expensive hair clip we’ve seen, but it kind of makes us want it more).
- Branch Basics added Dishwasher Tablets to its repertoire, which is exciting because it’s genuinely one of the most effective natural home cleaning lines we’ve tried.
- Danish homeware brand TEKLA added a new hue to its Terry Towel collection in the form of Yellow Ochre.
- Last, but certainly not least, EB Denim launched its Spring 2025 Collection, which is what Gen Z dreams are made of (and ours too, of course).
Happy shopping. Email me directly – annie@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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