.webp)
.jpg){kind=spacer}
Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.
Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, there’s a lot happening in an Everything, Everywhere, All at Once type of way: brands sating our appetite with food-forward fare, sugary-sweet treats for V-day, a brand new haircare line for your most-luxurious locks ever and, somehow, so much more. Without further ado…
We like
We don't like
Never Before Seen
It’s not every day that an entirely new brand launches. Get ready for that new-new.
- Revolutionized scalp and hair care has arrived with the launch of Nutrire. The brand is going strand by strand with skin-forward, deeply nourishing products that combine luxury and clinical precision for a totally new hair experience.
Expand Your Mind While They Expand Their Line
We love a grower and a shower. This week’s brands grew their product portfolio with new hues and new SKUs, giving us some vision for our future selves.
- Bobbi Brown’s clean beauty baby, Jones Road, launched its very own, eye-catching Gel Liner for all-day wear. All four colors are giving us net neutrality that will complement any skin tone or eye color.
- Minimalist maximizer Quince went full Euro in the most competitive way possible with its European Linen Sheet Set—now in Pine and Oat. This Set has the refinement and quality that any mother-in-law would approve of at a truly affordable price point.
Doing Good While Making Good
Who said you can’t feel good while doing good? These brands are saying, “We can do better, 2025,” working with their consumers to give back to communities and organizations in need (while also giving you what you need).
- Starface got super fruity with their Star Balms, adding Strawberry, Coconut, and Mango into the mix. This week, all proceeds from Star Balm purchases went to three different LA-based organizations: YMCA LA, Boys and Girls Club LA, and the LAUSD Education Foundation.
- We caught refillable body care brand Wild out in the…wild with new, mindful scents for their Deodorant and Hand Wash that were created in tandem with—and give back to—mental health charity Mind.
- selfmade knows LA has been through a lot lately, so they’re holding space through an IRL slacker studio pop-up in Venice on 1/24, open between 11am and 8pm on most days. Expect radical self-care, community, and a place to let “it” all go.
Food for Thought
We’re always hungry for a good idea. From strawberry kisses to chocolatey smells and senses, there have been a lot of sensuous (and very surprising) drops on the circuit.
- Gisou is all about the honey with their latest Honey Gloss Ceramide Therapy Hair Mask that’ll leave your hair TikTok-ready and un-bee-lievably glossed to the max. The cute beehive container doesn’t hurt either.
- Coffee maven La Colombe took a sweet and sultry approach with their Limited Edition Draft Latte® Strawberry Mocha that is made with real cocoa and natural strawberry flavor. Careful! You might just fall in love.
- Loungewear brand Brunch made things even toastier with the Eggo by Brunch Collection, bringing the absolute best parts of your childhood to clothes that will make you feel like a kid again.
- Sara Happ joined the strawberry fanfare with The Kiss Kit that smooths, buffs, and shines your pout just in time for any Valentine’s Day smooth talking.
- Salt & Straw went next-level “auth,” creating Dipped in Chocolate Perfume in collaboration with perfume brand Imaginary Authors. This isn’t the first time the iconic ice cream brand has done something like this, and it certainly won’t be the last. Available in all scoop shops.
More to Love
If you’ve already resigned yourself to buying your sig o or loved ones a gift card for V-Day, think again. Our hearts are beating for these lovely drops.
- Diptyque is serving up nothing but love for a new (or old) flame with a new Valentine’s Day scented candle duo—Limited Edition Baies (Berries) and Roses.
- Awe Inspired’s Radiant Hearts Collection has got nothing but love to give. Whether treating yourself or someone else, you’ll definitely be spreading the love with $10 going to the Altadena Girls when you purchase specific pieces (another giveback brand!).
Before You Go…
There are just some things you should know before you go, and the below are definitely some of those things.
- Blackbough Swim is taking swimwear to the slopes with their Après Ski Collection. We’re not sure if you’re actually meant to wear while skiing, but it almost doesn’t matter.
- Alice Mushrooms teamed up with fashion illustrator Angelica Hicks to create a very special Limited Edition Journal meant for brainstorming, organizing, or literally anything else, and it comes with every chocolatey subscription signup.
- If you’re looking to drop into your divine feminine, look no further than Parfums de Marly’s newly embodied fragrance, Valaya Exclusif, which was inspired by the neoclassical era of the 18th century. Elegant!.
- If you’re in the Los Angeles area, and you need a skincare pick-me-up that won’t break your calendar’s bank, Formula Fig has just launched its exclusive Bespoke 60-Minute facial. Lots of lifting, toning, de-puffing, and glow-giving. Available now through 3/31.
Happy shopping. Email me directly – annie@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
.webp)
.jpg){kind=spacer}
.jpg){kind=spacer}
.jpg){kind=spacer}
