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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’ve got our (heart) eyes on Brightland’s new limited edition, small batch oil; sustainable swimwear and SPF for the many beach days that are nearly upon us; and earrings that will help you shine – even in the dark of night.
Brightland Partners With…The Best Olive To Make My New Dinner Party + Apero Staple, $40
This week, Brightland debuted the inaugural launch from its Paragon Collection: a curated series of limited edition products spotlighting the most delicious olive oils from across the world, in partnership with small producers.
The new EVOO that debuted this week is, in my eyes, the ultimate collab: a dreamy partnership between my favorite pantry essentials brand (Brightland) and my favorite olive (Castelvetrano). Can you imagine anything better? CASTELVETRANO ($40) is made from handpicked, estate-grown Nocellara Del Belice olives (a.k.a. buttery, bright, and beautiful Castelvetranos), harvested early and milled locally in Paso Robles. The new oil is packed with a peppery, grassy flavor – and pairs deliciously with rich burrata, tomatoes, early spring fava beans, and fresh bread. Warm weather dinner parties are calling…I’ll bring the Brightland.
Girlfriend Collective Launches New Swimwear For Your Already Beach-Perfect Body, from $45
On a similarly summery note, Girlfriend Collective launched its new and improved sophomore Swimwear Collection earlier this week. Featuring 13 swimwear pieces ranging from XXS to 6XL in five neutral (but still vibrant) hues, the new collection is made from recycled fishing nets and post-industrial waste recovered from the ocean. With a thicker fabric, a built-in bra, a secure elastic finish, and the addition of a traditional swimsuit liner, Girlfriend listened to feedback from legions of loyal customers, designing a swim line that not only looks better, but feels better too. Get to dreaming about (and shopping for) your next beach day.
Everyday Humans Launches An SPF Staple You’ll Use Every Day, $26
On the heels of Earth Day and in support of sustainable choices all year long, Everyday Humans – the WOC and AAPI-owned SPF brand – just dropped a new mineral sunscreen made with upcycled rose oil. The Rose From Above SPF 35 Mineral Sunscreen ($26) is barrier friendly with plant squalane and ceramides, and shields against UVA/UVB damage with mineral active zinc oxide. Engineered with its community in mind, the new tinted SPF specifically caters to those with medium to olive skin tones: it won’t leave a white cast, isn’t heavy or sticky, and actually works. Snag it on the brand’s site now.
Studs’ New Collection Will Light Up Your World (And Cosmos), from $20
Studs, our favorite DTC earring brand (and the best place to get a piercing – trust me, I’ve tried it), just launched a new Out of this World Earscape collection, featuring glow in the dark earrings. Inspired by retro nostalgia with a spacey twist, the new styles include mini lava lamps, glow in the dark aliens and stars, and psychedelic mushrooms and daisies. Whether you snag a single glowing huggie or a complete set, your earring game is about to get supernatural.
New To Us: Strange Bird, from $58
Meet Strange Bird, the sustainable, vegan, and AAPI-founded skincare brand (that just launched on Anthropologie). Blending powerful ingredients like Kaolin Clay, Hyaluronic Acid, and Camellia Seed, and packed with natural and nuanced additions like goji berry, ginseng, ginger, and crystal essences, Strange Bird’s products are anything but ordinary – and are dedicated to beauty that shines from the inside out. Shop the Gaia Earth Drops ($98) for velvety hydration, the Inner Light Moisturizer ($78) for a dewy glow, and the Inner Clarity Cleanser ($58) for a detoxifying, milky face wash that doubles as a mask.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
