In partnership with Cariuma. Editor’s Note: We only select and work with partners that meet our quality standards, so you can rest assured we only endorse products we believe in.
Cariuma fans have a lot to celebrate as of late – most notably that the brand has been tapped for the fourth time as Pantone’s official footwear partner for the 2023 Color of the Year. Viva Magenta, a vivid crimson red, is described by Pantone as a shade that “vibrates with vim and vigor” and a “pulsating color whose exuberance promotes a joyous and optimistic celebration.” The shade feels perfectly on brand for Cariuma, a company that proudly encourages joyful and conscious living.
Designed by surfers and skaters for skaters, surfers, and everyday movers, Cariuma makes shoes that look good, feel good, and do good for the planet. For the first time, this new collaboration is available in six styles: two colorways of OCA Low Canvas, OCA High Canvas, Salvas, IBI Slip-On, and the NAIOCA Pro. Each style is crafted from premium ethically sourced materials like GOTS-certified organic cotton canvas, natural rubber, recycled plastics, and premium suede from LWG Gold-Rated suppliers and pops thanks to Pantone’s crimson tone.
Shop this year’s collection below!
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Made from natural rubber, organic cotton, recycled plastics, the OCA Low boasts Cariuma’s signature vegan memory foam insole made from cork, bio memory foam & organic mamona oil. Lightweight, versatile, and incredibly comfortable from its very first wear, this style will support you no matter where you’re headed.
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A more neutral twist on the Viva Magenta OCA Low, this shoe is designed to be worn from dawn to dusk. Dress it up, dress it down, and enjoy wearing it all over town – Cariuma’s signature vegan memory foam insole is made from cork, bio memory foam & organic mamona oil for added arch support and maximum comfort.
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This style offers high-top status to Cariuma’s OG silhouette. Handmade from high-end raw materials, it’s lightweight, ethically created, and effortlessly cool.
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A simple closet staple, Cariuma’s Salvas style is handcrafted with leather from LWG Gold-Rated suppliers to look and feel better with age. This pair offers a playful pop of magenta to a timeless look.
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For the skater looking for optimal performance. The NAIOCA Pro is crafted with a double layer of rubber and extra reinforcement underneath the toe box for extra durability.
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One of the lowest carbon footprint sneakers ever made, the IBI Slip On is knit with sustainably harvested bamboo & recycled plastics. It’s super comfy and easy to slide on before you cruise out the door – and this Viva Magenta ensures you’ll do so with a little extra pep in your step!
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Order a pair (or two..three) and support Cariuma’s Reforestation Project. For every pair sold, the brand plants two trees in its founders’ homeland, Brazil.
