Fashion Forecast: These 5 Color Trends Will Define Fall 2024

Piggybacking off the cherry red coloring that has been popular in recent seasons, it is no surprise that deeper red tones, like burgundy, are making a strong statement this fall. From bags to dresses to sweaters, we saw this rich, luxurious color all over the runways from brands like Bottega Veneta, Gucci, and Khaite. The deep, wine-like hue evokes the richness of the fall season and its sophistication make it a versatile choice that pairs beautifully with other fall favorites like camel, navy, and olive. Without a doubt, burgundy will be the number one color of the season, offering a timeless elegance and a bold yet refined alternative to the bright reds of previous seasons.

Chocolate Brown

Fall 2024 is embracing a trend of muted neutrals, with chocolate brown emerging as a standout color for the season. This rich, deep hue is incredibly flattering, complementing a wide range of skin tones and pairing effortlessly with other fall favorites. Whether showcased in sleek satin at Saint Laurent or cozy knitwear at Ralph Lauren, chocolate brown enhances every look with its sophisticated elegance. As muted neutrals continue to dominate the fashion scene, chocolate brown perfectly aligns, offering a refined and luxurious statement for fall.

Dirty Martini Green

Another fall rendition of a popular summer color is olive green. Coming off “brat summer,” where lime green was all the rage, its fall-coded sister is trending this season. Olive green is an earthy contrast to the vibrant hues of summer, perfectly capturing the essence of autumn’s muted palette. From New York to London to Paris, this color was woven into a number of AW24 pieces including Gucci dresses, Hermes jackets, and Fendi clutches making it the perfect high fashion color to add to your wardrobe this fall.

Clear Skies

Sky blue is making a significant impact on Fall 2024, proving that this is a year-round color. Traditionally associated with summer, sky blue transitions seamlessly into the cooler months by offering a fresh pop when paired with fall favorites like navy, camel, and burgundy. These create striking, sophisticated contrasts in any wardrobe. The color’s prominence was evident on the Autumn/Winter runways, with designers such as Tom Ford, Versace, and Bottega Veneta showcasing sky blue in their collections. Its ability to add a light, airy touch to fall ensembles while maintaining a chic edge confirms sky blue as one of the hottest colors for the season.

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