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The internet is ever-evolving. From how we shop to how we get our news and how we interact with others, websites and social media platforms come and go. And while we may have traded in MySpace for Facebook and Vine for TikTok, there’s one social media platform that has not only withstood the test of time in Internetland, but has consistently been ahead of the curve: Pinterest. Need outfit inspo? Head to Pinterest. Dinner ideas? Pinterest’s got you covered. A new home decor aesthetic? Pinterest, Pinterest, Pinterest.
Beyond being a seemingly endless well of inspiration, ideas, and style, Pinterest has also mastered the art of predicting emerging trends, especially when it comes to color. The 2025 Pinterest Palette, inspired entirely by user pins, was recently announced, and if these predictions are to be believed, the year ahead is about to be anything but boring. Get ready to start seeing Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat everywhere you look, from your home to your clothes, and everywhere in between.
CHERRY RED
While it’s true that red never goes out of style, this year it’s all about the dark, rich tones of Cherry Red in everything from manicures to accent chairs. Cherry Red is technically a neutral; it goes with everything, even when it shouldn’t– that’s the magic of Unexpected Red Theory. It’s a color that feels sweet and tart all at the same time. This deep, bold hue is popping everywhere lately, in cozy knit sweaters, footwear, formal dresses, and even chic sunnies. If you’ve never tried putting Unexpected Red Theory to the test, now is the time to step outside of your comfort zone. With Cherry Red you simply can’t go wrong, and you’ll be able to wear your favorite pieces season after season, because it’s one trend that won’t ever fade.
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BUTTER YELLOW
Yellow can be a polarizing color. The truth is, bright yellow doesn’t flatter everyone, and the wrong shade can be really really wrong. But, just like butter makes every recipe taste better, butter yellow makes every outfit feel brighter. Butter yellow is playful, but it’s also warm and welcoming. Even if you’re ride or die for neutral tones, adding a soft, pastel yellow bag or pair of shoes to a monochromatic white or tan outfit can inject a little bit of whimsy into your daily routine. Or, refresh your home office with a cheery, buttery yellow desk– after all, how can you ever have a bad work day when your space is so cute?
AURA INDIGO
Think of Aura Indigo as lilac electrified. It’s bright and bold, mystical and moody, and it’s the burst of energy you didn’t know you needed. Instead of wearing your heart on your sleeve, this fresh and striking hue allows you to wear your aura on your sleeve– literally. We’ve seen Aura Indigo make its way into every room of the house as of late, from bedding to a bench at the foot of your bed, even summer sunnies or a cold-weather coat. Formal occasions are the perfect place to showcase this radiant shade, but if you’re feeling a little sheepish about such a loud color, opt for just a splash of brilliant Aura Indigo in your footwear.
DILL GREEN
A rich, verdant hue with just the right amount of yellow, Dill Green is fresh, fun, and a little bit funky. All at once it evokes an earthy, natural feel coupled with the taste of tangy pickles. But don’t limit yourself to the kitchen when it comes to Dill Green. The shade is perfect for your closet, from light summer dresses to your new go-to shoulder bag. Dill Green is also a vibrant addition to your existing home decor, even if you tend to opt for neutrals. A bold, green lamp can make your living room more lively, or go out on a limb with a statement piece, like a velvet green lounge chair. The color of nature, Dill Green was meant to match just about any existing color palette, and it feels like a breath of fresh air.
ALPINE OAT
Last but not least is Alpine Oat, a trending neutral hue that complements every other color on this list and looks the same way a warm blanket feels. Alpine Oat is the perfect reminder of how much texture plays into style and design– a silky slip dress has a totally different vibe than a plush boucle chair, even if they’re both in the same latte-inspired shade. We’ve seen Alpine Oat just about everywhere, but it’s the truly unexpected uses of this classic color that make it stand out, like a rugged lug sole boot or chic everyday leather bag. If there’s one shade that will remain relevant long after new trendy colors have been named, it’s Alpine Oat.
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While trend forecasts and predictions can only guess which hues are poised to be the “it-colors” of the year, Pinterest rarely gets it wrong. The beauty of trends is that they come and go quickly, so embrace the colors you love however you are inspired to do so, and skip the ones you don’t. The trendiest style of all is the one that is totally uniquely you– but maybe with a few of these fun Pinterest Palette colors sprinkled in.
