Parade Is the Inclusive Brand Making Underwear You’ll Want to Show Off

I do not like spending a lot of time shopping for clothes, especially for something like underwear. I have few requirements when I’m looking for new undergarments: they have to be soft, they have to be comfortable, they have to be invisible under the clothes I wear over them, and if they can be a little fun, that’s always a nice bonus.

I was first introduced to Parade by a friend who’d ordered the wrong size in a bralette and instead of returning it, graciously gifted it to me (because that’s the kind of thing Parade underwear inspires you to do). It was love at first buckle—the bralette is a lime green color, made of a stretchy and soft fabric that is also very supportive, and I feel comfortable enough in it to wear it around the house, a rare privilege I grant to hardly any bras.

That was about four years ago and I’m still wearing that lime green bralette three or four times a week (and it hasn’t torn or faded in color). Its quality hasn’t diminished at all. Because of this, I became curious enough to look up how much the bralette had cost, and I was expecting the price to range from $40 to $50. I was astonished to find it cost just over $20, which meant I could buy a handful of bralettes, throw in a couple of pairs of underwear, and still not break the bank.

No Rain On This Parade

As soon as you start browsing Parade’s offerings on the brand’s website, one thing becomes glaringly clear: it’s the most diverse and inclusive underwear brand in the market. When Parade’s founder and CEO, Cami Téllez, launched her brand in 2019, she imagined it as a company that would redefine what feeling sexy in your underwear means; she knew there was more to it than what she’d seen in traditional underwear advertisements as a teenager at the mall.

Téllez has successfully reimagined what underwear means in everyday life. Not only is Parade underwear made to fit a wide range of sizes (underwear and apparel in sizes XS to 3XL; underwire bras offered in band sizes up to 46 and cup sizes up to G), but the it’s modeled by a variety of people of different backgrounds and genders, not just size-zero models.

The third thing I noticed about Parade’s line is that everything is actually affordable, which is in line with the brand’s efforts to be as inclusive as possible: you don’t have to be rich to enjoy Parade undergarments but this does not mean that you’re sacrificing quality for a lower price. Parade apparel is made from an impressive lineup of fabrics that are ethically sourced and Parade’s products are made from 80%-95% recycled materials with the goal of getting to 100% by 2024.