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Let’s talk underwear. It’s a simple article of clothing, yes, but I find it so difficult to purchase. My drawer is filled with dozens of different kinds of underwear—full coverage, high waisted, thong, comfortable, sexy—you name it, I have it. Yet even with all of these options, I’m always on the hunt for something better. In fact, I’ve never had a pair of underwear in my drawer that truly stands out above the rest.
That is until I tried LDMA, a new brand specifically designed to fit into an active woman’s lifestyle. LDMA underwear seamlessly transitions from one activity to the next: work to workout, day to night, weekday to weekend. Keep reading as I bare it all, so you know exactly why LDMA is the perfect pair of underwear.
Introducing… Active Intimates
Industry-disruptors Leland Drummond and Michele Thomas have created an entirely new category for LDMA: Active intimates. It started when they struggled to find a great pair of panties:
“There was a huge white space, and it was an obvious category we really wanted ourselves as consumers,” Leland explains. “How could there be so many underwear brands made for active men and shapewear/activewear/lingerie brands for women, but no blend of activewear and intimates that squarely targeted a performance solution for an active fashion customer?”.
That exact same question crosses my mind regularly, so when I first learned about LDMA—an acronym that stands for Life Deserves More Action—I was skeptical. But the second I felt the buttery soft material on my skin, all my skepticism melted away. I’m obsessed.
Unbelievable Underwear
Some of my biggest issues with my existing, non-LDMA underwear include: rolling, cutting, digging, underwear lines, and general discomfort.
LDMA is the solution to all of these problems.
The underwear feels like a second skin that doesn’t show under even the thinnest of leggings thanks to its ultra-soft, matte microfiber blend and seamless design. The micro-ribbing helps them move with your body while simultaneously staying in place, meaning there is no rolling, even when doing the most rigorous activities like cycling or running. And the anti-digging stretch guarantees I’m not getting squeezed in any of the wrong places.
The underwear feels like a second skin that doesn’t show under even the thinnest of leggings thanks to its ultra-soft, matte microfiber blend and seamless design. The micro-ribbing helps them move with your body while simultaneously staying in place, meaning there is no rolling, even when doing the most rigorous activities like cycling or running.
For The Active, Awesome Woman
Before I could give my full stamp of approval, I needed to test out the underwear in a lot of different settings. I wore them riding my Peloton, playing tennis, and on my daily walks.
I also wore them doing everyday things like running errands and picking up my kids from school.
LDMA underwear passed every single test. Each pair laid completely flat during all my workouts, a very new and even more exciting experience for me. They also dried quickly thanks to the moisture-wicking anti-odor design. Bonus points for zero underwear lines, ever.
LDMA underwear passed every single test. Each pair laid completely flat during all my workouts, a very new and even more exciting experience for me. They also dried quickly thanks to the moisture-wicking anti-odor design. Bonus points for zero underwear lines, ever. These panties are so good that several times, I forgot I was wearing underwear altogether. When I did take them off, they went right in the washing machine and dryer, easy to clean and ready for the next wear.
And I’m not the only LDMA fangirl. Celebrity fitness guru and television personality Amanda Kloots and influencer Melissa Wood of Melissa Wood Health (one of the most popular movement platforms in the world) also love sporting their LDMA underwear.
Different Looks for Different Ladies
The brand offers high sculpt and low hide thongs and briefs in three different colors: slate, white and sand. Every style costs $26 and was thoughtfully designed over a three-year period.
“Our fits sculpt, flatten and stay put through all types of movement, while the seamless design and custom rises (High + Low) prevent visible panty lines under nearly every garment. The leg opening front and back curve sit in the right place to stay put and flatter all body types, and we have received a lot of feedback about the flattering nature of our fit.”
I wish I could tell you I loved one style more than the other, but that’s not the case. I tried every pair LDMA offers and am confident, you will love whatever style you choose.
Five More Reasons To Love LDMA:
1. Fashion powerhouses like Vogue and WWD are LDMA fans; no other explanation needed.
2. Each size can accommodate 4 sizes and snaps back to perfectly hold its shape — no need to worry about the underwear stretching out (which we all know happens with other undies)!
3. LDMA underwear lay completely flat and don’t roll, even after some of the most rigorous workouts.
4. Work a high waisted or low waisted style into any outfit.
5. Thong options and briefs mean you can wear them for bed or for a night on the town.
Join me in buying LDMA, and replace the underwear in your drawers with this new favorite.
Hero Image Credit: Studio 1208