Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.
I never was one to take bedtime too seriously; in fact, it was the one time of day when I let myself feel rather blasé about my process. After following my typical daylight responsibilities of managing a busy email inbox, keeping an ever-growing to-do list in check, and allotting time for socializing or creative pursuits, the last thing on my mind before hitting the pillow was how I wanted to look or feel while I slept.
As someone who was always loyal to oversized old t-shirts, matching pajama sets just seemed like an over-hyped hassle. However, I found that having an “if it isn’t broke, don’t fix it” mentality wasn't necessarily working in my favor the moment I tried LAKE Pajamas. As soon as I donned one of their matching pima sets, I wasn't just hooked, I was fully converted to being a matching pajama set only kind of girl. From that moment on, it was tattered clothes, goodbye!
We like
- They're fun for the whole family, with pajamas for him, her, and the littles
- They make bedtime a chic event
- New product drops around seasonal moments bring an influx of fresh prints and styles+ The brand is female-founded
We don't like
- Seasonal colors and patterns are gone forever once sold out
- The pajamas can’t be machine-dried; items will shrink if so
- High price point
Badass Babes
Pajamas might be cute, fun, and cozy, but what can often be forgotten is that they exist within a competitive market. Enter Cassandra Cannon and Anne Read Lattimore, co-founders of LAKE Pajamas, and no strangers to the vast landscape that makes up the $9 billion sleepwear industry. Two college friends who eventually became business partners, Cannon and Lattimore launched their self-funded pajama startup together after making the decision to pivot away from their medical-focused careers — and haven’t looked back since. The duo was on the hunt for classic pajamas that were both stylish and comfortable, which they were struggling to find elsewhere, so they embarked on a journey to create them themselves.
Since the brand’s inception in 2014, LAKE has developed a cult-like following and created a standard as some of the softest, high-quality sleepwear thanks to their signature 100% Peruvian pima cotton. However, LAKE delivers far more than just quality pajamas; they provide their returning customers with a specific, elevated aesthetic. The strong southern-coastal vibes present throughout their collection of lounge and sleepwear mimics a getaway to such a place each night you wear them to bed.
Everyone, Everywhere, All in LAKE
Though they originally only created sleep apparel for women, LAKE has since expanded their category offerings to include styles for the entire family. In recent years, the brand honed in on men’s sleep preferences to ensure they developed comfortable products that would equally cater to their male customers and their nocturnal clothing needs. Since the launch of their men’s collection, LAKE has also introduced a children’s line that allows the entire family to sleep in style each night cohesively by including coordinating styles across all three demographics in each new drop.
In addition to their family-friendly pajamas, LAKE also has pulled a handful of special selects to be a part of their bridal collection, allowing customers to embrace the comfort they know and love on their big day. Complete with feminine nightgowns, subtle touches of “something blue,” and of course, all-white options, LAKE's Bridal Shop provides the perfect finishing touch to the wedding-day glam process. And lest you think the rest of the bridal party would be left out, the brand also has the perfect gifts to show your bridesmaids just how much you care about them, like the DreamKnit Kimono Set in Driftwood Stripe ($138).
We like
We don't like
We like
We don't like
We like
We don't like
Simply Put, I'm Obsessed
I never saw the value in wearing a classic pajama set until I tried LAKE. In all honesty, I thought the ritual of *needing* a separate wardrobe for sleep was gaudy and unnecessary and I found myself lying to rest in a big shirt night after night more often than I’d like to admit. However, when I got my hands on a few sets from LAKE, something in me changed; I’m a pajama girl to my core now. The Pima Short-Long Set ($114) combines a comfy short-sleeve shirt with stretchy, elastic pants; the Poplin Caroline Nightgown ($98) makes me feel dreamy and romantic. Instead of treating going to bed every night like a mindless task, LAKE has allowed me to embrace the end of the day as something indulgent.
The age-old saying of “look good, feel good” has so much truth to it, and this luxe pajama brand has given me the gift of feeling my best every night. Ever since receiving my first LAKE package, I feel more sophisticated, put-together, and above all more comfortable at bedtime, which in turn makes me sleep better and feel ready to take on the morning. The TL;DR is, I’ll probably never wear anything but matching pajamas to bed again. And you can bet that all that credit goes to LAKE.
Get great sleep and look great doing so with LAKE Pajamas.
