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Do you have that one friend or coworker who always seems to wear the trendiest clothes—all while somehow never repeating an outfit? Their secret might not be an endless budget and gigantic closet; they might just be subscribed to a fashion rental service or online shopping membership. These services, like Stitch Fix and Nuuly, have become much more popular in recent years for their wide selections, convenient functionality , and even ability to minimize carbon footprints.
But there are seemingly endless options to choose from, with more brands popping up on a regular basis. So how do you know which service will best suit your needs, budget, and style preferences? We did all that research for you, so you can skip the boring part and get excited about all the looks you’ll be serving on delivery day.
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What is a fashion rental service, and how does it differ from other memberships?
Fashion rental services typically function on a subscription-based model. That means customers will sign up for a monthly rate and get a fixed number of clothing items delivered every month. They can either choose specific styles by shopping on the brand page, or they can take a style quiz and allow the brand’s stylists or algorithm to make picks for them.
Some brands, like Rent the Runway, offer tiered subscription models, where you can pay a little extra every month in order to get access to a wider number of styles to choose from.
Most of these services include cleaning costs in the subscription, so when it’s time to return the monthly delivery, you don’t even have to worry about washing them first. The brand takes care of that for you!
This business style has exploded in popularity in recent years, as fast fashion has become a bigger problem and clothing trends seem to turn over faster than ever. Fashion rental services allow you to try out the latest trends, expand and develop your style, and experiment with new pieces—without having to commit to more closet space.
Then there are other online shopping memberships and services, from brands like Stitch Fix and Few Moda. These services work differently, either with personalized stylists or monthly membership costs that allow you to unlock major discounts. These services are ideal for anyone trying to build out their core wardrobe and discover their own personal style, as they expose you to pieces that you may not have discovered otherwise.
Ready to make the plunge for yourself? We laid out the most popular fashion rental services and other memberships to help you decide which one will best suit your lifestyle.
For the trendsetter:
Founded by the parent company behind Urban Outfitters, Anthropologie, and Free People, Nuuly gives its subscribers access to all of those trendy brands every month. A Nuuly subscription includes six rental styles in each delivery, and you can choose what goes into every monthly shipment.
Once the clothing is delivered, you can keep those styles for as long as you want, but you can only unlock the next six styles after returning the current shipment. And if you ever come across a style that you can’t bear to send away, you can purchase it directly from Nuuly at a major discount—at least 50% off the retail price.
Return shipping labels are included and cleaning services are provided, so it’s particularly easy to incorporate Nuuly into an already busy routine.
This is probably one of the most popular fashion rental services, as it comes at a mid-range price point and features some of the most trendy items from recognizable URBN Brands. The Quality Edit contributor Grace Smith has sung the praises of her Nuuly subscription, crediting it for helping her branch out and find her own style. As she put it, “Nuuly is the reason I can dig into and express my personal aesthetic, so I’m indebted to the service for its convenience, affordability, and encouragement of self-expression.”
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For the maximalist:
If you like to mix up your wardrobe for moments big and small—from your workout sets to your wedding guest dresses—Fashion Pass could be your one-stop shop. This fashion rental subscription sends two shipments every month, each with five items and one complimentary accessory in each delivery. But if that’s not enough to match your social calendar, you can always add additional items for $19.95 each, or opt for a third full monthly shipment for $49.95.
Fashion Pass prioritizes flexibility; it’s easy to keep certain items for longer periods of time as long as you indicate that through your account. And though the set membership standard includes 10 clothing pieces per month through two shipments, you can adjust those numbers as much as you’d like (as long as you’re willing to pay a bit extra).
But 10 clothing pieces per month is more than many fashion rental companies offer, so it’s great for anyone with a busy lifestyle. And there’s tons to choose from—everything from black tie gowns to maternity wear and swimsuits. You can even rent accessories like bags, jewelry, and phone cases.
And choosing clothing items on the site is easy: There are easy-to-navigate sections like Occasion (inspo for that upcoming bachelorette trip), Trending Now (to help you find that perfect spring outfit), and Brands (everything from Free People to BlankNYC).
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For the upscale shopper:
Designer brands can often feel out of reach for most shoppers on a budget—but that’s what Rent the Runway is for.
In some ways, this fashion rental service started it all when it launched back in 2009, permanently disrupting the fashion industry with the concept of clothing rental. Since then, it continues to be a major destination for shoppers who value high quality designer clothing at a lower cost.
Rent the Runway offers a tiered subscription, allowing members with different budgets to benefit from the service. At $94/month, the lowest plan offers limited closet access, with higher priced items off limits, and a selection of five items per month. All other plans have unlimited access, with increasing numbers of styles that get delivered each month.
Just like other brands, Rent the Runway allows you to pause your membership whenever you’d like, and you can keep rentals for as long as you like. Plus, they’ll handle all the cleaning.
What sets Rent the Runway apart is its stock: Members can rent high-value items like Gucci sunglasses, an Oscar de la Renta gown, and a STAUD purse as part of their membership. And who doesn’t love to feel red carpet-worthy in their day-to-day life?
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For the closet builder:
If you feel more overwhelmed than inspired when it comes to styling yourself, Stitch Fix wants to provide the ultimate solution.
Moreso a styling service than fashion rental subscription, Stitch Fix has been using its team of stylists to help women, men, and even kids build wardrobes that directly reflect their unique and personal styles since 2011.
Here’s how it works: Upon signing up for an account, Stitch Fix will prompt a style quiz to get to know your size, budget, and aesthetic preferences. Then, it will match you with a stylist (yes, a real life person) who will look at your quiz responses—as well as any additional notes from you—and ship a box with five personalized pieces, all based on your preferences. From there, you can choose to keep as many pieces that your stylist suggested as you’d like, and return anything you don’t love (each package comes with a prepaid return label). All of your feedback goes into curating the next Stitch Fix box, which should be better tailored to your preferences.
Stitch Fix isn’t exactly a subscription, but shoppers can choose to receive boxes on a regular basis—anywhere from every two weeks to every three months. This is a great option for anyone looking to revamp their wardrobe and determine their own personal style.
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For the shopaholic:
Few Moda
Few Moda Clothing Rental Subscription
Few Moda describes itself as “farm-to-table, but for fashion.” Its business model connects shoppers directly with high-quality manufacturers—often the same ones behind major designer labels—in order to deliver high quality clothing at a lower cost.
This isn’t a fashion rental service; it’s more like an exclusive club that gives you access to high quality pieces at up to an 80% retail discount. There are two Few Moda plans to choose from: A quarterly and a monthly membership. The quarterly membership comes at $13/month and includes access to all of its discounted clothing, with free shipping, returns, and exchanges. The monthly membership boasts even more perks: $30 credits every 90 days, priority customer support, plus everything from the quarterly plan.
The Quality Edit’s Senior Content & Brand Strategist Hallie Katz tried out Few Moda and had an excellent experience.
“Familiar with the direct-from-manufacturer business model behind the brand (I have several go-to pieces in my wardrobe from Quince and Italic), I was intrigued by Few Moda’s fashion-forwardness,” Katz says. “Think: that STAUD wedding guest dress for less than half the price, or the it-girl sweater of the season, only $100 cheaper.”
“While I don’t have many pieces from Few Moda, I’ve been impressed with the few that I do. And it feels great to look like a million bucks at a holiday party or wedding reception without having to shell out that much for a wear-a-few-times-a-year piece.”
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For the busy bee:
Armoire combines some of the most attractive attributes of many services on this list: It’s a fashion rental subscription service that offers free personal styling as part of every plan.
The brand offers both an integrated algorithm and personal stylists on demand as part of a subscription, so you don’t have to spend time sifting through the entire website each time you’re building your monthly subscription box. The algorithm will automatically recommend pieces based on your preferences. The personal stylist feature is great for when you’re looking for professional guidance for what to wear to that upcoming destination wedding, job interview, or work event.
Armoire also offers unique convenience with its built-in features: Pieces don’t have to be returned until the new ones have already arrived; there are over 75,000 high-end items to choose from; and an Unlimited plan is offered for folks who just can’t get enough. Plus, women- and POC-owned brands are emphasized as you’re shopping, so you can be confident in the labels you’re supporting.
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In Conclusion…
Whether you’re looking to build out your wardrobe or cut it down in favor of minimalism, these online fashion services are here to support—and simplify—your journey. Mindfulness should always be top of mind when shopping in an industry dominated by fast fashion trends, so taking the extra time to consult stylists, choose pieces mindfully, or even borrow clothes instead of purchasing them can go a long way toward a more sustainable future.