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This fall, many of us are searching for cozy, quality pieces that could fit under the “very demure” trend that recently overtook social media. "You see how I do my makeup for work? Very demure, very mindful. I don’t come to work with a green cut crease,” said creator Jools Lebron in her video, directly swiping at the brat trend, which favors a loud, lime green palette.
This fall's trend pivots away from the summer’s “brat” one, offering consumers a classy and simple theme for the next season’s aesthetic—the antithesis of Charli XCX’s edgy and unpolished approach. If you’re looking for a few quiet luxury items to scoop up as you lean into autumn, you’re in the right place.
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Earth Toned Jackets & Layers
@alyssainthecity shown wearing an earth-toned jacket with clean lines.
When the weather starts getting cooler, and the air becomes crisp at dusk and dawn, we happily reach for the cozy jackets we’ve stowed away during the hot summer months. If you’re looking for a few new pieces of outerwear to add into your fall rotation, go for simple, high-quality items in subtle earth tones (like black, green, tan, slate, and ivory.) If you live in a rainy area, Athleta’s Rainout Sutro Long Trench ($199) in olive is ideal, or there’s the Lightweight Insulated Shirt Jacket ($168) from Lululemon, as well as the Anytime Fave Waffle Shirt ($41.97 ) from Aerie. If it gets chilly quickly where you are, you can add in some quality layers like the Tasman Hoodie from UGG ($98) or the Aidelene Long Sleeve ($52).
Comfortable, Versatile Pants
@laurencaruso_ knows the power of a wide-legged trouser.
You won't see any tight-fitting silhouettes or flashy colors when it comes to quiet luxury in the realm of pants. Instead, mindfully lean into comfort with straight and wide leg fits that can easily be dressed up or down, and that work in a variety of settings. Halara offers an affordable, semi-dressy option with the Wide Leg Pants ($29.95), while Lululemon offers a higher-quality option with its Barrel Leg Cropped Pant ($89), as does Athleta with its Brooklyn Heights High Rise Jogger ($99.) For denim, there are Madewell’s 90s Staight Leg Crop Jean ($128), and a linen option from Abercrombie & Fitch with the Straight Linen Blend Pull-On Pant ($68).
Simple, Elegant Tops
@Gracegclarke shows how an oversized button-down can instantly make any look more polished.
Demure style is all about simple, understated elegance, so you can’t go wrong with a few staple piece tops (think button-downs, basic tees, a denim “shacket,” and a high-quality sweater or two.) A few pieces you can easily dress up or down include the Amour Vert Bixby Denim Collared Shirt ($135), Banana Republic’s The Perfect Linen Shirt ($80), and Madewell’s Cotton Perfect Crewneck Tee ($45.) For cooler days, add a layer like the Mongolian Cashmere Oversized Sweater ($119.90) from Quince, the Ollie Sweater from M.M. LaFleur ($195), or the Drapey Denim Shirt Jacket ($80) from Abercrombie & Fitch.
Understated Footwear
@viaemmajang wears low heels and a long skirt.
Quiet luxury footwear is understated and comfortable—you won’t find any sky-high stilettos here or bright, bulky silhouettes. Again, old reliables stand out here; a study, mid-height pair of slingback pumps like the Song Slingbacks from Donald Pliner ($228) do the trick for dressier occasions, while Marcella’s Zuri Boots ($250.75) are reasonable for rainy, sloshy fall days. If you need a versatile comfort shoe, you can’t go wrong with the classic Birkenstock Boston Clog ($159.96) from DSW.
Barely There Makeup
@biancarocksout keeps her makeup subtle, giving her a fresh-faced look.
When it comes to demure makeup, subtle is the name of the game. Less is more when striving for mindful in the makeup category. Opt for natural, semi-sheer eyeshadows like Twenty/twenty Visionary shadow stick ($24), paired with the light and dewy Charlotte Tilbury Unreal Skin Foundation Stick ($46) and the shiny, colorless Dripglass Lip Gloss ($12) from Morphe.
You should have all your bases covered now when it comes to having a quiet luxury fall, from clothing to shoes to makeup. The best part? These solid staple pieces aren’t going out of style anytime soon. Invest in them now and wear them for seasons to come. Mindful choices are just that; they’re thoughtfully made purchases you can wear for years; not a quick seasonal trend that comes and goes.
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