These Paris Olympics 2024 Collaborations Are Practically Time Capsule-Worthy

Uh oh, y’all. Shortly after launching, this J.Crew and USA Swimming collection pretty much sold out. J.Crew absolutely nailed its target audience with a sleek collection of sporty, timeless inspired by 90’s nostalgia. The bomber jacket instantly sold out (as expected), and I’m extremely jealous of anyone who snagged this funky look, but the collection’s still going strong with an embroidered bucket hat, fleece shorts, and more. Each item makes me envision climbing out of the pool after a long workout and immediately getting cozy—vicarious living, minus the world records. Each sale also supports the USA Swimming Foundation, which aims to improve access to swimming lessons.

Skims Revamps Tighty-Whities, USA-Style

Skims kept it simple with its Olympics and Paralympics collaborations this year, but luckily, Skims does simple well. Focused on white-based basics with choice Team USA logo inclusion, the line includes undies, bodysuits, tanks, tees, and swimwear. With prices hovering around $14 for socks and $148 at the highest for a robe, the collection offers an entry point to patriotic apparel without a hefty tag to match. I’m thinking this t-shirt mini dress splashed with the flag and Olympics rings could be a very nice selection to drag out every four years for watch parties—except I’m sure Skims’s 2028 Olympics collection will have plenty worth buying too.

I Want This Entire Patriotic Collection from Free People, Regardless of the Occasion

One aspect I appreciate about Free People’s Olympics-inspired Americana collection is that it not only offers up limited-edition items, but populates its pages with existing products that would style nicely with any statement pick. For example, I actually rented the We The Free Firecracker Jeans from Nuuly last month as part of a cowboy-inspired style kick I’m on. Free People knows how to toe the line between unique and rockable. Its Americana curation includes the dreamy, the sporty, the cozy, and the basic, allowing any shopper to find an outfit worth wearing to cheer on their favorite event. I want to radiate cool-girl energy in the dually striped Sawyer Tee, and this textured Miss Americana tank is just visually dissonant enough to make me obsess. Most of all, I’d definitely consider purchasing this ultra-functional colorblock windbreaker splashed with PARIS 2024 across the back.

Curl Up on Your Couch to Cheer on Your Favorites with Barefoot Dreams

Since the Olympics run way ahead of my time zone, I spend most of the two weeks of events curled up on my couch working, with the games on in the background—so I’m probably in sweats, drinking my coffee, making armchair-spectator comments like “Oh, she could have made up those point-two seconds if she’d tightened her posture a bit more.” Needless to say, I’m a hypocrite, but boy-oh-boy do I relish being a festive one. 

Known for its supersoft blankets, sweaters, and other home goods, Barefoot Dreams just became even more collectible with its Team USA collection. The capsule includes items like a flag-adorned dog bed, wearable flag-inspired blanket poncho, and a sweater throw that looks like it belongs in a cottage on Cape Cod (complimentary.) Needless to say, I need to have each of them available in my viewing environment for the optimal Olympics-watching experience.

Cotton and LoveShack Fancy Collaborated on a Suni Lee-Approved Americana Collection—with Surprisingly Versatile Picks

Admittedly, when I started hunting for my favorite Olympics-inspired apparel, I wasn’t expecting to see sundresses on the list. Rugby shirts, sure. That’s a given. I was also not expecting to see…pink. Logically, it makes sense as the middle ground between red and white, but I’m used to each collection sticking firmly to the triad of flag colors. There’s even some purple in the mix.

But Suni Lee, Gold medalist in the women’s all-around during the 2020 Olympics, went remarkably subtle with this Cotton x LoveShack Fancy capsule collection, aiming for comfort instead of in-your-face patriotism. Its gingham prints, feminine silhouettes, and airy skirts feel more cottagecore than anything else—but that’s precisely why it may be one of the most wearable collections emerging from this year’s events. It’s oddly refreshing. Personally, I’m eyeing a mini skirt with a gentle hand-painted star print, or perhaps this delicate eyelet white tank.

Montblanc Honored Its 100-Year History with Giftable Olympic-Branded Writing Instruments

French luxury brand Montblanc released its cult-favorite Meisterstück pen a hundred years ago, right after Paris hosted the Olympic Games in 1924. This year, to honor the centennial anniversary, Montblanc released a limited-edition line of engraved and personalizable pens inspired by the spirit of the games: the Olympic Heritage collection. 

Obviously, Ralph Lauren Had to Stake Its Claim as the Official Team USA Outfitter

You might have resigned your own Olympic dreams at age seven, when you were told you’d be far, far too tall to ever actually be a gymnast. (Just me? Okay.) But you can still dress up like each athlete stepping into the arena because Team USA’s official Opening Ceremony and Closing Ceremony garb are available for purchase directly from Ralph Lauren. Tasteful piped lining and stripes define this collection, with thoughtfully placed flags you could absolutely get away with wearing normally. Too shy to go all in? Not everything is branded, even when included into the collection. Opt for the official light-washed jeans or other timeless essentials worn by the American team. Personally, I’m also kind of loving this collectible mug.

These Vintage-Inspired Sweatshirts from Abercrombie & Fitch Are the Real Winners