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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. Allow me to be completely candid: this week, the launches have no clear throughline. We’re in a bizarre liminal space between holiday gifting, Halloween mania, and – I’ll say it – the election. The answer? A few things for snacking, glowing, and keeping you distracted after you’ve handed in your ballot.
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For Hosting (And Keeping Your Pantry Stocked With Surprises)
Graza has yet to dip into the infused oil game, instead focusing their efforts on your holiday party spreads. The olive oil brand partnered with Areaware on a Drizz & Dip Serving Set, a four-piece melamine set made for presenting your greatest charcuterie spread yet. Serve with De Soi’s limited-edition St. Moritz Mule, an adaptogen-rich apéritif that melds pomegranate and cranberry with ginger to warm up your fireside soirée, no alcohol required.
Magnolia Bakery reformulated its famous banana pudding for maximum at-home enjoyment, recipe tested for three years to stay airy, whipped, and fresh when thawed from frozen. Pairs well with any of the Bakery’s many collabs.
Speaking of snacks, Fly By Jing and Daily Crunch collaborated on a Sweet & Spicy Sichuan situation, made with sprouted cashews and edamame. If you’re looking for something sweet and a little more bizarre, MiLa partnered with pastry chef Dominique Ansel on a (vegan) Chocolate Black Sesame Dumpling. Something so twisted could only come from the mind of the Cronut inventor herself.
Beauty Launches For Less Pain & More Glow
Glossier is working overtime to check off your holiday wishlist. Meet Futuredew Solid, a creamy solid stick of the glowy serum you know and love. It packs Squalane, Sea Fennel, and Vitamin E to enhance your glow beyond your makeup routine.
Wonder Valley introduced refill pouches, so you can use your Hinoki Body Wash and Sandalwood Yuzu Shampoo and Conditioner indulgently – don’t stress about running out. Dieux collaborated with Willie Norris Workshop on an Eye Mask, so you can wear your values on your sleeve (actually, on your face). 100% of proceeds are going to G.L.I.T.S. Inc.
We’ve got two new balms for tackling aches and skin irritation. selfmade’s Rumination Recovery Balm, the brand’s first new product in over two years, addresses muscle tension with medicinal mushrooms, turmeric root, and Arnica to melt and warm your skin. Think Icy-Hot, made holistic. Sea of Yin, a tiny Santa Monica-based operation, is churning out the best balm for nourishing your cracked, chapped skin. A blend of Chinese medicinal herbs meets organic sunflower and castor oil to heal every dry patch, from your lips to your cuticles.
Vyrao launched Mamajuju, a perfume infused with a “supercharged Herkimer diamond crystal,” formulated for grounding and awareness. The fragrance allegedly has neuro-science backed benefits for your cognitive function and emotional balance, and it’s reminding me of Abel’s functional fragrances designed to complement your hormones (Pause for Perimenopause, Nurture for a nursing-safe spritz). Something tells me this is just the beginning of beauty’s answer to the decades-long issue of endocrine-disrupting chemicals in cosmetics, and I love to see it unfold.
A Few More Things Before You Go…
Counterpart is making USB-C chargers pretty. Oribe collaborated with artist Thandiwe Muriu on six limited-edition gift sets featuring the label’s best-selling hair and lifestyle products. Tekla and Auralee launched a collection inspired by the bathing rituals of onsen. It’s all beautiful and makes me wish I could spend the weekend in a bathrobe somewhere pastoral. Ghia made hair clips. Gantri launched another stunning collection of Table Lights. Mikuna launched a Cinnamon Horchata version of its plant-based protein powder. MOTHER worked with its longtime model and friend Paige Reifler on a special edition denim featuring a straight leg with a slight kick and a clean hem. Pair with NOMASEI’s new suede sock boots or timeless pumps.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
