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It was a chilly Saturday morning in February earlier this year. My friend and I had just gotten off of a long overnight flight from Cincinnati, Ohio to Paris, where we were spending a 15-hour layover exploring the iconic city.
Given that we were going to be overseas for a week, one would’ve assumed that we packed everything we needed. And we did, almost. Everything except: Toothpaste.
Having not freshened up for almost a day at this point, we swiftly walked into a corner drugstore and I picked up a tube that instantly caught my eye. The brand was one that I had vaguely heard of, Marvis (which I quickly became aware is a luxury Italian cult favorite), and my friend and I awkwardly brushed our teeth with bottled water in the middle of the street.
I joyfully used that round of Marvis Classic Strong Mint for the following months and now, as a newly self-proclaimed toothpaste expert, I wanted to find out what the other best natural toothpastes are. Keep reading to learn more about Marvis and other popular brands.
The Best Natural Toothpastes of 2024
Best Overall:
Flavor: Spearmint | Size: 5.25 ounces | Fluoride: No
Davids Natural Spearmint Whitening + Antiplaque Toothpaste is designed to remove plaque buildup and provide effective whitening. Its gentle fluoride- and sulfate-free formula helps reduce discomfort and avoid irritation, while the natural spearmint oil freshens up your smile without harsh ingredients. It’s naturally sweetened, so you won’t feel any hints of fake tastes in your mouth. It’s available in a convenient 5.25-ounce tube and you can access a 20% discount when subscribing and purchasing on the brand’s website.
Our Tester’s Overall Thoughts: “From a specs standpoint, Davids is clearly a winner. It doesn’t have fluoride and it does whiten. That being said, it is a little runny and at over five ounces, you can’t travel with it. But, I do love the metal tube and included tube squeezer.”
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Best Luxury:
Flavor: Mint | Size: 3.8 ounces | Fluoride: No
The Marvis Classic Strong Mint Toothpaste offers a bold flavor that leaves your breath fresh long after brushing. Its gluten-free, paraben-free formula combines a dense, creamy texture with vegan ingredients, providing effective cleaning and long-lasting freshness. It’s crafted to remove plaque and tartar while protecting against cavities. Packaged in a sleek, retro-inspired tube, Marvis Strong Mint offers both style and quality, making your oral care routine feel like you’re staying at a five-star European boutique hotel.
Our Tester’s Overall Thoughts: “This was the one I bought in Paris and used extensively after. The consistency is closer to traditional toothpaste (thicker), which I appreciate. The brand also gave me some of their other flavors to try and they’re awesome. Marvis will always have a place in my rotation.”
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Best Budget:
Flavor: Peppermint | Size: 6 ounces | Fluoride: No
With a formula enhanced by peppermint essential oil, the Public Goods Toothpaste fights bad breath, plaque, and stains while being gentle to your teeth and gums. Its natural ingredients are free from sulfates, parabens, and fluoride, which can cause irritation or unpleasant burning sensations while and after brushing. Unlike other toothpaste brands, Public Goods is cruelty free and vegan friendly. It comes in a sleek, 6-ounce tube that will always look good on your countertop.
Our Tester’s Overall Thoughts: “This toothpaste is pretty basic, but in a refreshing way. The flavor isn’t overpowering, but it still tastes good. I appreciate the thicker texture and priced at just a few bucks, it’s a great value—especially if you’re already a PG customer.”
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Best Whitening:
Flavor: Rosewater mint | Size: 4.2 ounces | Fluoride: Yes
If you’re looking for the brightest, whitest teeth, then Supersmile is the best place to start—it claims to have started the teeth whitening movement. Besides having an enamel-restoring formula and being suitable for sensitive teeth (it’s “75% less abrasive than the limit set by the American Dental Association”), this toothpaste promises to remove plaque 10 times better than other plaque-removing competitors. Its formula, powered by fluoride, calcium, and phosphates, protects your teeth against bacteria and cavities—all while leaving a unique, pleasant taste of rose and mint in your mouth.
Our Tester’s Overall Thoughts: “While I didn’t use it over a long enough period to really comment on the effects, almost all of the customer reviews are fantastic and advocate for its whitening power. It’s pretty big at eight ounces so you won’t be able to travel with it, and at the $50 price tag, you probably wouldn’t want to…”
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Best Unique:
Flavor: Piña Colada | Size: 3.4 ounces | Fluoride: No
Cocofloss feels like the funnest, sweetest brand in toothpaste. Aside from its bold packaging and fruity flavors, it repairs enamel, restores sensitivity, and claims to whiten your teeth after just a week of regular use. Besides Piña Colada, it’s also available in Delicious Mint and Fruity Lychee. It also has a smooth, foaming texture that doesn’t feel gritty and is safe to swallow, traits that are hard to find in conventional toothpastes.
Our Tester’s Overall Thoughts: “I’m a big fan of Cocofloss now, while it appears to be geareds to female consumers, I find the flavors to be quite tasty. It’s gentle on the gums and I’ve noticed a slight improvement in discoloration after a few days of use.”
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Natural Toothpaste FAQs
What do dentists say about natural toothpaste?
Unless you have an allergy to fluoride, dentists generally agree that everyone uses a toothpaste with this component, which is a natural enamel strengthener and cavity fighter responsible for protecting your teeth from damage and decay. So, if you’re thinking about switching to natural toothpaste, professionals say that it’s vital they have fluoride.
How effective is natural toothpaste?
Natural toothpaste can be as effective as traditional toothpaste. However, this will depend largely on the ingredients. Since there are a wide variety of natural toothpastes on the market, we recommend that you ask your dentist to provide you with guidance according to your personal needs.
Natural Toothpaste Tips & Considerations
Ingredients
Unlike traditional toothpaste, natural toothpastes are formulated without harsh chemicals that could cause irritation or other oral problems, including fluoride and calcium hydroxide. Many natural toothpastes contain baking soda, activated charcoal, coconut oil, tea tree oil, and xylitol as active ingredients. All of these can promote healthier oral hygiene. However, we do recommend that you seek professional advice to make sure you’re giving your teeth the proper care.
Flavor
Mint is the most common flavor in toothpaste. It makes sense, it makes your mouth feel fresh! But if you’d like to try something out of the norm, natural (and sometimes traditional) toothpaste also comes in other flavors that can be equally pleasant, including cinnamon and fruits. The one that’s best for you will depend on your personal preference.
Why You Should Trust Us
Joe Niehaus is an experienced product tester and reviewer, with expertise in home goods, personal care, and health and wellness. He also contributes to sites like GQ, Men’s Health, and more.
