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A little over a year ago, coffee started giving me the jitters in a bad way, starting my mornings with full-blown anxiety as soon as I finished my mug. Still, I looked forward to the soothing A.M. ritual and wasn’t willing to give it up. Despite being a morning person through and through, I’m still groggy whenever I wake, so I needed a wake up cup of something. While I’d always heard people swear by green tea, I take my caffeine with a little kick thankyouverymuch. I assumed matcha tea was largely for its vibrant green aesthetic, but that it would have roughly the same grassy and unsatisfying effect as other coffee alternatives.
It turns out that I wasn’t trying the right types of matcha. When done right, this potent, energizing tea (or straight up powder) from Japan has just as much depth and smoothness as the coffees I’m so familiar with, with a more even flow of energy released throughout the day.
The key to its efficacy is that matcha has l-theanine, a compound that relaxes you, with studies showing that it might improve focus too—ideal for when I’m first logging on, when I’m hitting a wall in the mid-afternoon, and whenever else I’d like to treat myself; you’ll often see l-theanine in calming or sleepytime supplements for its clarifying, soothing effects.
You can also bake with matcha powder, infuse it in lemonade, or even add it to a happy hour cocktail. Here are some of the best matcha powders on the market today.
For those often running out the door to make their commute, meeting, or drop the kids off, a tin or packet of fine green powder might sound more like a nightmare than a sweet wakeup. In that case, snag these on-the-go packets from Jade Leaf Matcha for ceremonial-grade matcha drinks in your travel mug. This quality teahouse-worthy matcha is sourced from Uji, Japan, and you can shop a 10-count, 30-count, or even 100-count for portability.
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Emma Chamberlain is a TikTok and YouTube darling, a trendsetter du jour who’s retreated in recent years and let her coffee brand do the talking. Although this 30-gram tin is small, she be mighty. This matcha sourced from Shizuoka, Japan is vegan, gluten-free, and ceremonial grade A. Translation: it has intense flavor, so you can drink it with water only if you’d like. Personally, I prefer to add matcha to some coconut milk for a quick at-home latte, but you can get plenty creative with mixings and barista creations. (Pro tip: folks on the Internet also love Chamberlain Coffee’s branded mason jar tumblers.)
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Superfood brand Golde excels at every blend it touches, and its matcha powder is no exception. With a mission of accessible wellness, I appreciate that Golde is always clear-cut with its ingredients and benefits: 60 milligrams of caffeine, l-theanine to cut the jitters, detoxifying chlorophyll, and even polyphenols and catechins to give you glowing skin. (Did we mention Golde has beauty blends too?) This 100-gram pouch of matcha is freshly shade-grown and cold-processed in Uji, Japan for maximum antioxidant and amino acid content.
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For an adaptogenic upgrade, try the Clevr Matcha SuperLatte. This nutrient-packed formulation is blended with SuperCreamer, plus mushrooms and probiotics. Ever heard of lion’s mane? Some studies suggest it might help with memory and thought processes, making this a solid go-to for getting the to-do list checked off—or simply relishing the day as it comes. Stress-busting ashwagandha doesn’t hurt either. I also love that Clevr clearly breaks down the price per bev, with your new matcha habit clocking in at roughly $2 a serving.
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I first encountered Cymbiotika when trying out its creatine supplement as a preworkout, wincing as I swallowed down a packet before a HIIT circuit. (Not the brand’s fault—just the actives!) So encountering its organic matcha? Much more pleasant. With its whole body focus, Cymbiotika also points out benefits of matcha including reducing inflammation, improving heart health, boosting brain function, and “supporting overall wellness.” Small batch farming and rigorous processes ensure the freshest and most nuanced flavors, bolstered by the rich volcanic soil of the Kagoshima region of Japan.
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If you’re craving something more dressed up, or more akin to what you’d get at your local café, try this all-in-one varietal from Chamberlain Coffee: a lavender matcha latte complete with mint and oat milk. With the same stats as the OG blend listed above, this sweet indulgence can doll up any mug. You can also try the vanilla, strawberry, or even a shocking mango flavor for more treats.
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We may love buzzy brand Kroma Wellness for its deluxe lifestyle resets of rainbow broths (and most importantly, cookie butter) but its matcha blend is just as worthy of our praise. Since the brand focuses on abundance rather than deprivation during its five-day cycles and similar, its superfood version of the matcha latte has 12 grams of protein per double-scoop serving—so is an excellent way to get your grams in. Added ginger, turmeric, maca, and goji increase its nutritional benefit. The taste of this one is creamy and satisfying too.
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If you’ve decided to go all-in on the matcha, consider upgrading your appliance the same way you might graduate from a budget drip-coffee unit to a luxe espresso machine. While matcha ceremonies would have one whisk the powder into a bowl of heated water to mix the fine powder particles evenly, this matcha machine can get you the perfect cup every time without the extra steps. Plus, it sure looks elegant on any kitchen counter. The trick to the Cuzen Matcha machine ecosystem, however, is that you can’t BYOB (bring your own blend.) You’ll be locked into buying fresh matcha directly from the brand in the same way you would pods for a Keurig or Nespresso. Still, the elegance, convenience, and yes, taste, make this handy kitchen device a prime choice for matcha aficionados looking to upgrade.
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Whether you’re a beverage dabbler looking to experiment for your second drink of the day or are finally committed to banishing your coffee-induced tremors in the morning, matcha is a balanced and creative option with similar depth and ritual. Brands from the fitness-focused to the artisanal have each put their spin on the matcha tea, allowing you to drink, bake, sip, and experiment to your heart’s content. And all of the best matcha powders of 2024 compiled above have the highest standards in sourcing and quality, too. Get sipping.