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I don’t know when it happened, but TikTok has become the most absolutely essential tool in my life as a fashion writer. Whether it’s incredible vintage dealers unearthing supercuts of 90s runway inspo or street style videographers capturing New York & Copenhagen’s chicest women in their element, my feed is full of inspiring looks. Sifting through all this amazing material (as well as runway shows from our top designers) are the incredibly perceptive TikTok trend forecasters who always seem to be ten steps ahead of the trends of the moment. Seeing coquette bows and indie sleaze everywhere now? Embraced Barbie pink and tomato girl red last summer? TikTok’s trend forecasting wizards predicted both of these trends at the start of 2023.
I love the range of taste that TikTok can expose you to, but combing through GRWM videos can be time consuming. Luckily, these trend forecasters synthesize all that data for us to identify micro and macro trends before they hit the mainstream. And while we don’t have a crystal ball to tell us exactly where fashion is going in 2024, I bet the queens of TikTok trend forecasting are going to get us pretty damn close. If one of your New Year’s resolutions this year was to become a trendsetter in 2024, shop our edit of 2024’s biggest upcoming trends from TikTok’s top trend forecasters.
Leopard Print
The original predictor of the indie sleaze craze, Mandy Lee, has made leopard print her first big trend prediction for 2024. Ganni has always embraced bold animal prints, and I love this femme leopard midi skirt. Perfect for dressing up or down depending on what top you pair it with.
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Leopard print is probably the most predicted trend I came across for 2024, but if you’re not ready to invest in a full animal print fit, accessories are a great place to start to work leopard print into your wardrobe. The Coach camera bag is one of my favorite timeless crossbody silhouettes, and I’m obsessed with this leopard print version (currently over 60% off at Coach Outlet!).
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Polka Dots
Mandy Lee also predicts the resurgence of polka dots in 2024. These subtle polka dot tights from Falke are absolutely perfect. They’re extremely strong, perfectly sheer, and so silky to the touch. My favorite tights I’ve ever owned.
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I’ve sung the praises of the classic Agnes B cardigan before, but their skirts are just as timeless and chic. The pockets on this polka dot Mathis Skirt are a definite added bonus.
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Sailor-core
Another micro trend poised to take on the bow supremacy in 2024 is the sailor knot. This Simone Rocha cardigan comes with a removable scarf that adds a jaunty, nautical feel to the classic cropped silhouette.
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Slim Pants
While I refuse to acknowledge any chance of the super skinny jean coming back, the slim pant is definitely en vogue for 2024. Fashion forecaster Rebeca Oksana predicts that slim pants, especially capris, will be in again after a few years of baggy pants trending. These Reformation pants are beautifully tailored and sleek as hell.
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Utility Accessories
TikTok it girl @carochng predicts utility as a major 2024 accessories theme, which gels with Rebeca Oksana’s prediction that the fanny pack will be reimagined in 2024. Gabriel for Sach, one of my absolute favorite accessories brands, has been designing chic, utilitarian updates on the fanny pack/crossbody bag for a few seasons. The exposed pockets are perfectly sized for your essentials, and their quality is second to none.
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Across the board, trend forecasters predicted the resurgence of the preppy look, which means cardigans are back – and I couldn’t be happier. French legacy brands do preppy so well, leaning more Parisian chic than stuffy New England. Agnes B’s cardigans come in every color you can imagine and last forever.
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For a more Americana collegiate take on the preppy look, I’d go with this gorgeous cropped sweater from KOTN. The detailing is perfection and I love seeing a throwback ‘00s preppy sweater styled with a more modern baggy jean.
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This preppy rugby shirt from ultra sustainable brand The Kit is made to order at an amazing price point. I love the oversized stripe and boxy fit.
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According to Who What Wear’s TikTok, chunky, oversized earrings are here to stay in 2024. I love these textured hoops from Machete – just the right amount of weight to be wearable all day.
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While there are plenty of trends that will likely hold over from 2023 (think bows everywhere, pops of red, sheers, etc.), 2024 is poised to shake up the fashion landscape once again. To stay ahead of the trends this year, shop our essential edit of TikTok trend predictions for 2024.
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