In partnership with UnHide.
According to a recent study, many adults have strong attachments to security blankets. In fact, one-third still sleep with a "comfort object."
It’s hard to know exactly how many people still hold on to an item like their favorite blanket well into their adult years, but the data indicates adults owning objects that provide security, comfort, and a sense of self-soothing is far more common than we might think.
As a 32-year-old adult woman, I’m a card-carrying member of this club. And guess what? I’ve got a new favorite blanket. You might need one, too.
A New Take On The Adult Security Blanket
Security blankets aren’t just for the little ones. In fact, adult consumer demand for these types of blankets has skyrocketed in recent years. For good reason, too: they’re proven to help improve overall sleep quality, reduce stress, and help users manage anxiety. (And, ahem, the last year has been a little stressful, you know?) As a result, UnHide, co-founded by celebrity pet-lover Ellen Degeneres, created products that put a new spin on adult security blankets.
"I want people to stop using and wearing fur, it’s that simple. The material we use in UnHide products are soft, warm and comfortable and I hope people find it as a great alternative." - Ellen Degeneres
Security means different things to different people, sure -- but a quick glance at user testimonials highlights Unhide’s many benefits. Everything from therapeutic and sleep support -- customers report the weighted blanket serves as a calming, relaxing sleep aid -- to a true ‘security’ blanket and cuddle replacement for a customer who recently lost their life partner.
Another benefit: UnHide’s products are made with 100% faux fur, meaning you get all the comfort and warmth of a fur-style fabric without harming a single furry creature. DeGeneres, along with Leo Livshetz and FabFitFun, launched the brand in 2019 in hopes of ending the sale of real fur in the US. As its tagline states, “For Love, Not Fur.” As a pet parent of both a dog and a cat, I’m very much on board with this mission.
Insanely Soft Blankets For Any Time Of Year
For chillier temperatures (or houses that run with max AC during the summer months), UnHide has dubbed its Marshmallow blanket the go-to snuggle buddy. These blankets are 100% polyester, and to ensure maximum comfort, come with different textures (both very, very cozy) on both sides. The exterior is made of faux Chinchilla fur, and the interior features a similar material that feels like rich, velvety goodness. It’s sort of like you’re being wrapped in a soft buttery cloud. (I seriously cannot put this thing down, as you can imagine!)
Best part? It’s queen-sized, so you can share.
For those looking for something a bit lighter, the Lil’ Marsh throw blanket is thinner and better suited to warmer days. It’s half the weight of the Marshmallow blanket, so you can easily take it anywhere with you. I’ve been taking mine in the car for road trips...major life hack.
Made With Animals And The Environment In Mind
It’s no surprise people are getting behind the fur-free movement: Over 100 million animals are killed due to fur farming each year. Buying ethically has become a norm for modern shoppers. Currently, a significant number of global consumers (73%) say they would definitely or probably reduce their eco-impact by changing their consumption habits.
UnHide understood the need for cruelty-free products. As a result, material innovation is at the core of how the company develops new faux fur textures that can be customized for use in a variety of products. UnHide’s Marshmallow blankets are made from 90% recycled materials, meaning they’re also eco-friendly.
UnHide will expand beyond blankets in the future as well. The brand is exploring more about what it can do to create new products and completely eliminate the need for fur farming, too. The company donates a portion of its profits to help fund the Humane Society’s campaign against the sale or manufacture of faux fur products.
Giving Back With Influencers
Josh Richards, a TikTok star and entrepreneur, joined UnHide last year as a co-creative director and investor. As part of the brand’s initiative, he went around Los Angeles giving out UnHide blankets to people in need last December.
The social media influencer also openly discusses his love for animals, and he hopes to inspire others to take a stance against fur. “I hope through my actions I can inspire Generation Z to take on the issue of animal efficacy and join me in my mission to create a national conversation around it,” he said.
Overall, UnHide blankets tick the boxes in every category: They’re eco-friendly, they’re incredibly soft, and they are machine-washable. What’s not to love?
Five More Reasons to Love UnHide Blankets
- Perfect for you and your furry pet friends. While the larger sized blankets have plenty of room to snuggle alongside your pets, Unhide’s Lil Marsh is perfect for pet specific use. Customers even report their dogs can’t sleep without their Unhide blanket by their side!
- The perfectly weighted blanket. A weighted blanket should provide a soothing sense of comfort but not be bulky and heavy. UnHide gives you all the therapeutic feels without hurting your back!
- They’re machine-washable. Unlike other high-end blankets, UnHide blankets don’t require dry cleaning. You just pop them in the washing machine!
- They have aesthetic appeal. It doesn’t matter where you put them; these blankets add texture and a layer of softness to any room (hello hygge!)
- Help Stop the Fur Trade, One Snuggle at a Time. The best part about UnHide blankets is that you don’t have to compromise your comfort while doing your part to save the planet. It’s the best of both worlds!
