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Last year, The Quality Edit launched its Quality Makers category, focusing on the ins and outs of the inspiring individuals behind the many brands we’ve covered. The talented founders have shared their background stories with our TQE community – from when they first planted their seeds to the tall branches their trees have now grown. They’ve been kind enough to provide inside looks into the DTC world and hand out valuable life lessons on how to build a business.
This year, we’re lucky enough to once again check in with some of our favorite founders, before the busy holiday season begins. The Quality Makers gift guide is back, this time featuring the one and only Maeva Heim from BREAD Beauty! Keep reading for some one-of-a-kind picks from our favorite haircare founder on how to start off your holiday season right.
BREAD Beauty is the company making textured haircare simple. Just as bread is food for the soul, BREAD’s products are soul food for your hair. It was founded by Australian-based Maeva Heim in 2020 and inspired by her personal haircare journey when transitioning from chemically straightening her hair to embracing her natural curly texture. By identified a gap but also an opportunity in the haircare industry that Maeva felt uniquely equipped to take on, she finally created what we’ve all been waiting for: a brand that looks and thinks differently about all things hair - the curls, fuzz, frizz, bangs, braids, bantu, etc. With BREAD’s products, Maeva is telling us her own story, whilst simultaneously sharing the tales of so many others.
Enjoy Maeva’s special holiday recommendations below...
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MH: “THE perfect cheek tint. It’s so hard to get this wrong, meaning it’s perfect for both beauty lovers and beauty novices. I put this on every time I use makeup now and can’t live without it. This shade is so incredibly universal, too. Whoever you gift it to will love it.”
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MH: “At just $16 it’s the best under $20 stocking stuffer. You can get these online at Sephora, and they're made from cruelty-free and vegan friendly satin. The scrunchies are super stretchy but also just right to fit around your wrist. They are the most perfect universal gift for anyone that you know who has enough hair to slip into a ponytail.”
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MH: “I’ve loved this brand for years. They are a certified B-CORP, with cruelly-free and vegan formulas. The packaging is stunning and the formulas are some of the best I’ve ever encountered. Plus, they’re made in Byron Bay but they ship almost everywhere!”
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MH: “I’m a bit of a fragrance snob, but I find that this one really hits the spot. Not too overwhelming but also not super generic, making it both one of my favorite perfumes to gift and also to wear myself.”
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MH: “The BREAD hair-oil is our most iconic product and works incredibly well across all hair types. We say it's like a ‘lip gloss but for our hair’, and the smell is like gummy bears. It’s the best styling oil for the holidays.”
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Share Maeva’s carefully selected gems with your loved ones for the coziest winter season. It’s the perfect way to stay hydrated during these cold and dry months ahead. Maeva believes that “hair routines and the rhetoric around Black hair have been dominated by messages of heavy product usage, excessive routines, styling and hair manipulation” for far too long. She created BREAD as a way to challenge that narrative and continues to do so in these curated picks. Gift & enjoy!
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