Our hearts go out to everyone affected by the devastating fires in Los Angeles, a city our company calls home. So many of our colleagues and friends live in and are inspired by our beautiful, creative city, and we’re heartbroken by the destruction that continues to upend lives across LA.
We stand in solidarity with our neighbors: the victims, their families, and the brave responders risking their lives to protect our community. To support their efforts, we’ve made a donation to the California Fire Foundation.
Los Angeles is a city built from the spirit of collaboration and community. We are so moved by how quickly our community has come together to provide mutual aid in this devastating time. So many of our neighbors – whether individuals or businesses – have opened their doors to those in need. If you are in the Los Angeles area and want to volunteer or make a donation, Mutual Aid LA Network has made an incredible Google Spreadsheet to let people know where and how best to help.
We’re spotlighting just some of the brands stepping up to provide assistance and donations to those in need on our Instagram Stories Highlight “LA Fire” and in the list below. There is also a Google Spreadsheet here we collaborated on with Julia Beilman of The Chernin Group listing some of the many, many brands providing products to families impacted by the fires.
We love you LA 💔
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Thrive Market
“Starting today, your donation at checkout will help Thrive Market provide pantry staples, formula, diapers, wipes, and hygiene items for @Baby2Baby to distribute to impacted families.”
HealthyBaby
HealthyBaby is donating diapers to Baby2Baby and encouraging their followers to support Baby2Baby’s work providing children living in poverty with diapers, clothing, and all the basic necessities that every child deserves.
ByHeart
ByHeart, an infant nutrition company, has launched its Emergency Relief Program to assist local LA families with babies who’ve lost their homes:
- 100% free formula subscriptions for one year for the first 100 families — whether they’re an existing ByHeart customer or not
- 50% off discounts for additional families in need
- Support for GoFundMe pages to assist families in accessing infant formula
- Ongoing partnership with Baby2Baby through the OpenHearted program to distribute cans to families in need
- Product donations to Babylist’s Beverly Hills showroom to assist local communities, especially women and girls, affected by the firessome text. (Showroom dates: January 21 and January 28 from 11am - 6pm)
Families who have lost their homes can apply for a fully covered ByHeart subscription by completing this form.
CocoKind
CocoKind is helping book shelter for those who have lost their homes and have provided a list of orgs to donate to.
Our Place
Our Place has been organizing free meals from their Abbott Kinney Store and encourage people to donate to Le Great Outdoor who are matching all donations of meals for firefighters which you can purchase on their website.
Brightland
“We’ve made a donation to @wckitchen which is providing meals to first responders, evacuees and all those affected. We’re also offering Brightland donations to support anyone preparing meals for first responders, evacuees, or assembling care packages for the affected areas. Please DM us to coordinate. 🫶🏼”
Seconds Market
“Have spare clothes lying around? A poshmark or depop pile? We’ll connect you with someone who needs them! Whether it’s a box or just one or two pieces! Clothing, essentials, or other, wearing second hand is hot, but donating to so your community is hotter ❤️🔥
How it works:
1️⃣ Sign up or apply to donate - link in bio
2️⃣ We’ll match you based on specifics like size, gender, and age.
3️⃣ Coordinate directly for drop-offs or shipping!
💌 Tap the link in bio to donate or apply (all free and anonymous)”
+COOP
+COOP has free clothes and supplies available at their store on Beverly Blvd (check IG for hours and availability).
Sweetgreen
Sweetgreen is accepting DMs from people who need free meals due to the fires.
Goop
Goop Kitchen is delivering free food to first responders and has made a roundup of organizations to donate to.
Graza
Graza has donated $10K to World Central Kitchen and is sending olive oil to local organizations and restaurants who are providing aid to first responders and those in need.
Baby Letto
“To support our community, we will be providing cribs to any families that have lost their homes or been impacted by the fires.” Contact info@babyletto.com .
Ring Concierge
Ring Concierge is “donating gift cards for essentials and groceries to as many impacted families as possible” via the form in their bio.
Thirteen Lune & Relevant Skin
“We encourage brands and others in our community to drop off new/ unused beauty essentials (skincare, haircare, makeup, etc) to our thirteen lune FLAGSHIP this weekend.” *Be sure to check IG for drop off hours & double check they’re still accepting donations.
Tatcha
Tatcha has donated to World Central Kitchen and encouraged followers to do the same.
Saie Beauty
Saie has donated to the California Fire Foundation Wildfire Disaster & Relief Fund and shared a list of verified LA resources on their IG.
Sundays For Dogs
Sundays for Dogs is donating 7,200 lbs of their food through Sharing Excess.
Summer Fridays
“Summer Fridays has made donations to the Los Angeles Fire Department Foundation, Baby2Baby, Pasadena Humane Society and World Central Kitchen.”
Maude
Maude is donating essentials with Formula Fig and encouraging other brands to help out as well via the link in their bio.
Bobbie
“Today we are introducing the Bobbie LA Fire Relief Fund to ensure that parents who have just lost everything do not have to stress about how they will feed their baby.
1. Any parent — Bobbie customer or not — severely impacted by these fires can apply to have the rest of their feeding journey covered by Bobbie. As a team of moms we fiercely believe you should not have to worry about how to pay for formula while you figure out how to rebuild your entire life. Visit the link in bio to apply.
2. We are donating 1,000 cans to nonprofit and grassroots organizations who can immediately distribute donations on the ground. We will share locations as soon as we have them.
3. We are doing individual outreach to every subscriber in the impacted zip codes to understand what help they need during this time. If you need anything you can email us at hello@hibobbie.com
4. We are activating our Give a Can site for anyone to be able to donate a can of Bobbie to the parents in LA who need it. To help us give cans, visit the link in bio.”
Ciao Pappy
We are donating 100% of proceeds to support seniors until 1/19 and 300 units of sauce to fire victims.
