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"Why am I changing my personality when I run?"
This question, posed by Literary Sport co-founder Deirdre Matthews, strikes at the heart of a peculiar disconnect in modern athletic wear. Why should pursuing physical activities require abandoning our aesthetic sensibilities? Why can't our running gear align with the same refined taste that guides our everyday wardrobes?
Matthews, along with her co-founder M. Bechara, set out to answer these questions with their new upscale running brand, Literary Sport, which debuted late last year during New York Fashion Week at the Jacqueline Sullivan Gallery. The pair of Toronto-based creatives showcased a curated collection of men’s and women’s athletic wear alongside gauzy pink curtains and bespoke artifacts.
In their words, Literary Sport aims to create “expertly tailored, focused collections to support the rhythms of activity—informed by collective experience across fashion, literature, and art & inspired by running as a shared language.” The fact that their garments looked rather at home among gallery walls and archival design pieces should tell you that they’ve achieved precisely that.

Origins & Ethos
The seeds for Literary Sport were first planted in 2021, when Bechara and Matthews (both avid runners) began discussing their shared frustrations with modern performance wear after meeting where their children attended preschool. "I wanted something that was clean and sophisticated, that could fit into my wardrobe—or that kind of somewhat looked like my wardrobe," Matthews recalls. "That just wasn't out there for me."
With Matthews' background in wholesale distribution and Bechara's manufacturing expertise, creating their own line seemed like a natural progression. After recruiting stylist Jackie McKeown and Fran Miller to be co-creative directors for the project, they got to work.
Literary Sport positions itself at an unexpected intersection of athletics, art, and intellectual pursuit. One look at their Instagram page, which displays artwork from Keith Haring and quotes from Alan Watt’s The Way to Zen, reveals a brand that refuses to separate athletic pursuit from artistic taste.

Their debut collection echoes the considered minimalism of brands like The Row or Lemaire: Japanese merino wool T-shirts, French-milled sports bras, and tank tops crafted from Italian fabrics––each piece named after notable literary figures like Aimé Césaire (Cesaire Vest) or Frank O'Hara (O'Hara Bra).
“We wanted to use fabric that looked and felt like it had movement,” Matthews says in an interview with S Magazine. “Everything comes from Italy and Japan, in very small mills. It also really lends to the way the clothing looks,” she adds. “It feels very considered because it has been very considered—that’s something that we really labour over.”
In doing so, Literary Sport is carving out an entirely new path: athletic wear for the culturally curious, the aesthetically driven, those who see physical activity as part of a considered life rather than a departure from it.
“We’re not trying to compete with really intense running apparel or marathon wear. It’s just things that feel absolutely necessary and not adding any pockets or flair that doesn’t need to be there,” says McKeown.
A Debut Review
The brand's first collection is a meticulously curated assortment of running and lifestyle staples, each piece feeling remarkably resolved for a first outing. After wearing several tops and bottoms for my daily runs over the past few weeks, what stands out is not just the elegant design, but the exceptional execution and craftsmanship that suggests a product maturity more often associated with established sportswear or lifestyle brands that’ve been around for years.
Literary Sport got things right on their first go.
The Claude Quarter Zip quickly became my go-to winter running layer. The Japanese Merino and COOLMAX® blend strikes that rare balance—it's warm enough for cold mornings but never feels stifling once you heat up. I particularly appreciate the thoughtful details: the raglan sleeve allows for full range of motion, and the zippered card pocket at the hip is perfectly placed for a house key or credit card. Elegant enough to wear into the office, this quarter zip is a perfectly tailored top that feels significantly more elevated than comparable ones from the likes of Lululemon or Vuori.
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The Strand Short is an exceptionally considered nine-inch half tight. The French-milled fabric speaks to Literary Sport's obsession with materials—substantial without being heavy, structured but not stiff. Every detail feels intentional: the built-in brief provides just enough support, while the storage solutions (a zippered pocket, key slot, and a clever webbing loop for stashing a shirt) are actually useful rather than just technical flourishes. The double waistband construction—something I've come to look for in running shorts—eliminates the constant adjusting and riding up to provide a clean, secure fit that lets you focus on your run. The restrained palette just confirms what the rest of the short suggests—running gear can be technical and tasteful.
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The Lorca Sleeveless Tee proves that minimalism can be a performance feature. While deceptively basic at first glance, there's real sophistication in its restraint. The Japanese cotton has this amazing papery lightness that makes it perfect for hot-weather runs. It's breathable enough for humid days but doesn't feel technically sporty—more like your favorite vintage t-shirt that happens to perform well on the track.
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Most running jackets solve one problem while creating three others. Good thing the Ashbery Jacket isn’t most running jackets. It’s made of a Japanese stretch nylon that manages a rare balance of blocking wind while still breathing. What sets this piece apart is the attention to movement: the darted elbows mean no pulling across your arms, and the hood actually stays in place without blocking your peripheral vision. The mesh panels are placed exactly where you need them, venting heat during harder efforts without creating cold spots. The hidden pockets secure essentials without adding bulk, and the adjustable shock cord hem lets you dial in the fit. But the real magic happens when the sun comes out and you pack the jacket down into a bundle no bigger than your handheld water bottle. It’s one of the most efficient layering systems I’ve seen in running gear––and I’ve seen plenty.
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While, let's face it, track pants are more for casualwear than they are the actual track, the Wole Track Pant embraces this truth with refreshing honesty. Instead of pretending to be performance wear, these lean into what modern track pants have come to be: sophisticated enough for the city, comfortable enough for everything else. The technical fabric blend has actual structure—something between dress pants and sweatpants—while details like the pintuck front and curved side seaming elevate them beyond usual athleisure. Even the pockets feel considered.
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Whether paired with half tights post-run or styled with denim for coffee runs, the Paz Sweatshirt has become my essential piece for downtime. The medium-weight Japanese loopback terry fabric excels at temperature regulation through its innovative construction: a smooth face exterior paired with a looped interior that wicks moisture and traps warmth. Its boxy cut makes for a versatile silhouette that feels structured but still easygoing, while its elongated ribbed cuffs feel thoughtfully considered and a touch above what you’d get from most premium crewnecks. Yes, at face value, this is simply an expensive sweatshirt; but the details are considered enough to justify the investment for those seeking elevated athletic wear that seamlessly transitions to daily life.
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While Nike, Asics, Hoka, and the like continue pushing the boundaries of what's possible in running footwear, their approach to apparel has remained surprisingly static. This lack of innovation over the years has created space for a new wave of boutique running brands to redefine what running gear can be. We've seen Soar bring British precision, Satisfy channel Parisian punk energy, and Tracksmith wrap itself in New England nostalgia. Each brand has carved out their own corner of the running world, speaking to different tribes within the community.
Yet even among these newcomers, there was still a gap in the market: where was the running brand for those who spend their weekends browsing galleries and developing their latest film roll? A brand for runners who care as much about fabric sourcing as they do about split times, and who appreciate the subtle elegance of a well-cut silhouette as much as its performance capabilities.
The answer has finally arrived with Literary Sport's entrance onto the scene, which carves out an unexpected niche: performance wear for the intellectual. In a landscape dominated by "high-tech" garments, the brand embraces a studied restraint––muted palettes, sophisticated fits, and natural materials that don’t require you to abandon your aesthetic sensibilities at the starting line. What they've created is rather, paradoxically, a uniform for those who typically resist uniformity––a refreshing counterpoint to conventional athletic wear that respects both performance and personal identity.