Kitsch Is Your One-Stop-Shop for Self-Care

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Just because self-care routines take place in the privacy of your home doesn’t mean the accouterments of pampering can’t be Instagram-ready. Kitsch has made an entire business of stylish (and high-quality) primping and prepping tools that are as cute as you’ll be after using them. Beauty tools like microfiber hair towels and moisturizing socks get a makeover with Kitsch’s adorable prints – so if a neighbor knocks on self-care night, you won’t hesitate to answer. Read on for my favorite Kitsch products and a review of the ubiquitous heatless curl set that has guaranteed I will never suffer through another how-to blowout video. 

No Blow Dryer Necessary 

For me, the centerpiece of the Kitsch collection is the miraculous Satin Heatless Curling Set ($18). It’s no wonder I’ve seen it everywhere on social media — I cannot overstate how revolutionary this product is. I’ve spent countless hours trying to perfect the at-home blowout and hundreds of dollars at the Dry Bar only to be flabbergasted by this low-tech, unassuming invention. The apparatus is simply a flexible rod encased in satin that you wrap your hair around. It’s less than $20, but it creates perfect waves that I’ve failed to achieve with expensive hair dryers and disappointing ‘miracle’ products. 

I was skeptical about the idea of heatless curls. How well could a heat-free process really simulate a salon blowout? I tried the viral legging curls first (the same technique as the curling rod, but using a pair of leggings instead) expecting to scoff. It wasn’t easy to sleep with so much fabric around my head, but the results were promising and I was ready to give the Kitsch system a chance.

‍Beachy Waves Without The Beach

There are tons of tutorials and different riffs on the methodology, but the basic process is extremely easy: separate your hair into even halves, and begin wrapping your hair back around the rod in increasingly larger chunks, then secure the ends with the (included) scrunchies. This only takes a few minutes (after a few weeks of using the set, I got it down to three minutes flat), then let it sit overnight (you can sleep with the rod comfortably). If you’re going for a looser wave, leave it in for just a few hours. 

The waves last longer if your hair's a little damp when you wrap it. I had great results when my hair was 80-90% dry, which required a little planning ahead (but anyone whose schedule revolves around hair wash day is already good at this form of time management). If you’re beginning with completely dry hair, give it a spritz and make sure to always detangle (I like to use the Kitsch wide-tooth comb, $12). There’s a bit of a learning curve but you’ll get the hang of how the tightness of your curls/wave will depend on the tautness of your wrapping and the duration you let it sit.    

The result of this process far exceeds my at-home blowout attempts and requires a fraction of the time. It’s so easy (and non-damaging) that even if I have no plans, I wrap my hair just for fun. Take a look at the before and after photos below. 

Snag-Free Nights

Years ago I learned that a cotton pillowcase can cause frizz by roughing up the cuticle of your hair so I bought an As Seen on TV satin pillowcase, but it was very cheap looking and only one side was satin, so I ditched it. The Kitsch version doesn’t skimp on satin and comes in 15 iridescent colors. I chose the ever-popular Aura ($14 for standard/queen-sized), which looks like the prettiest rainbow in a puddle (Paris Hilton went with on-brand leopard). The pillowcases are made from the same satin that’s wrapped around the curling rod, which has a little slip so your hair slides without catching. I know I’m being paranoid, but when I use a regular pillowcase, I feel like I can hear my hair snagging on the rough fabric. Satin is also good for your skin because it absorbs less moisture and dirt (your skincare routine won’t end up on the pillowcase) and, no matter how intense your nap, you won’t wake up with creases on your cheeks. 

Glazey: The Uniform Of Self-Care

If you’ve seen what looks like a fancy Snuggie on Instagram, you’ve probably spotted the Glazey ($89). This satin wonder looks like a cushy boxing robe and is made from the same silky fabric as Kitsch’s must-have pillowcases. It’s a substantial amount of fabric so it has a bit of the weighted blanket effect that makes you want to light a candle, put on music, and slow down. Unlike a regular robe, it’s a hoodie-style silhouette so you don’t have to worry about it falling open or tightening the belt. The Glazey is the perfect uniform for unwinding and even if a ratty old robe is good enough for a night in, it’ll be that much better with the perfect “in-fit”. 

Lazy-Friendly Footcare 

I’ve been a Tweezerman callus stone enthusiast for years (use it every day in the shower and your feet will be transformed in a week). In contrast, my boyfriend is negligent of his desperately dry heels but willing to do a one-step treatment. These moisturizing socks ($16) are effortless and a great alternative for anyone resistant to pumicing or filing. While they were a little snug on him, a single night with moisturizer made a noticeable difference and I’m *gently* encouraging a few nights a week. It’s a very passive process so this is the ideal tool for anyone sick of adding tasks to their self-care routine. Unlike regular socks, these won’t absorb moisturizer into the fabric because the inside is lined with a non-sticky gel containing jojoba oil, olive oil, and vitamin E to nourish your skin. Take advantage of the open-toe style and throw them on when you’re doing an at-home pedicure to feel like you’re at a spa. 

Testing all these Kitsch products made me want to have a slumber party with my best friends and sleepover in someone’s suburban basement. From all the luxe satin fabric to whimsical claw clips, Kitsch has mastered the Treat Yourself aesthetic. Instead of binge-watching trash TV in old sweats and a sheet mask, you can slip into the Glazey and pop in the heatless curling set for the most glam night in imaginable. 

5 More Reasons to Love Kitsch

1. Travel-friendly: Compared to the volume of a blowdryer, round brush, and product, the Heatless Curling Set takes up hardly any space in your luggage. 
2. More for less: Save on satin pillowcases when you buy a set of two or four ($13.25/case for two, $11.25/case for four). 
3. Dry speedily: these microfiber towel scrunchies ($18) are perfect for anyone who struggles to twist their hair up in the spa fashion. 
4. Enticing collaborations: If you love Bridgerton or Stranger Things, you won’t be able to resist these collections. 
5. New and improved: Users are constantly innovating ways to use the heatless curl set so follow @mykitsch on Instagram. Instead of wrapping your hair back in one uniform direction, try alternating directions as seen in this video. 

Treat yourself here.