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Last year, The Quality Edit launched its Quality Makers category, focusing on the ins and outs of the inspiring individuals behind the many brands we’ve covered. The talented founders have shared their background stories with our TQE community – from when they first planted their seeds to the tall branches their trees have now grown. They’ve been kind enough to provide inside looks into the DTC world and hand out valuable life lessons on how to build a business.
This year, we’re lucky enough to once again check in with some of our favorite founders, before the busy holiday season begins. The Quality Makers gift guide is back, this time featuring Katerina Schneider’s carefully selected holiday picks! Keep reading for some special inspiration from the one and only founder of Ritual: Kat.
The female-founded company Ritual was “created by a woman who wouldn’t settle for less than the truth.” During her pregnancy, Kat turned her house upside down, throwing out anything and everything containing ingredients she couldn’t get behind. In search for the perfect prenatal vitamin, she eventually realized it didn’t exist, so she decided to create her own. Thus, Ritual was born “with the belief that better health begins with better ingredients.” Ritual is based on the practice of traceability – with this brand, you’ll not only know where the ingredients come from, but also in what ways they benefit you. From reimagining the multivitamin to developing the perfect plant-based protein powder, Ritual is for anyone looking for a brand to trust.
Enjoy Kat’s special holiday picks below:
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KS: “No list would be complete without a must-have Ritual, and this year that is our Essential Protein and our Synbiotic+. I consider myself a master of the perfect protein smoothie, and our Essential Protein is my secret weapon behind that. Not only is it sugar-free and tastes delicious just shaken up with coconut water, but it’s made with regeneratively farmed peas from the US. Our most requested product, the Ritual Synbiotic+ ($54), is a staple in my routine, too — it’s a 3-in-1 pre, pro, and postbiotic all in one daily capsule.”
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KS: “My three girls love nothing more than a night in, painting their nails and playing dress up. I love knowing that we’re using a safe option when it comes to nail polish. I like to gift this one to my friends with kids; it’s a fun activity that allows you to get some quality time with your kids during a crazy time of the year.”
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KS: “We all know how luxurious it is to climb into some Parachute sheets, so you can imagine how great it feels to be wrapped in one of the brand’s cotton robes this season. I love that Parachute is female-founded (they’re actually our neighbors in Culver City — hey, team!) and that the brand uses such high quality materials. I’d suggest you gift this to your mom this season. Moms put up with A LOT, so they deserve a little extra luxury.”
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KS: “MATE The Label is LA-based and, like Ritual, is really focused around sustainability goals. I love the brand’s active-wear sets and find myself reaching for them almost daily. I’m gonna be honest — I’d gift this one to yourself! You got through the year and you deserve something nice. This is both comfy and practical; you’ll get a lot of use out of it during the winter break and beyond.”
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Share these gems with your loved ones by gifting them one of Kat’s favorites. What a better way to start the new year than to follow the advice of a health loving mama & gift-giving friend!
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