Erica Taylor’s Top 9 Sephora Sale Picks: Holy Grails & Hidden Gems From a Professional Makeup Artist

“I was in Sephora one day, and while trying out concealer, I noticed it settling into the fine lines under my eyes. I spotted Kora Noni Eye Oil on the shelf, dabbed a bit onto my finger, and applied it under my eyes. The transformation was incredible and instant. I couldn’t resist pressing record and capturing the moment on video. I have one in every bag and am never without it. To my surprise, the next thing I knew, Miranda Kerr herself shared a video about the product, and before I knew it, it sold out at Sephora! It was such a cool experience to be part of a viral moment for a product that really works.”

“As a skincare fanatic with nearly 30 years in the industry, I’ve developed a deep appreciation for the importance of effective formulas and high-quality ingredients. I love trying new products, but I always gravitate towards those that truly deliver results. The Kora Organics Turmeric Moisturizer has quickly become one of my favorites. It’s been a game-changer for my skin, helping to calm redness and inflammation while providing deep hydration. The result? Radiant, glowing skin that feels nourished and balanced. It’s the perfect addition to my routine.”

“After years in the skincare industry, I had never tried Clarins—until a few years ago when I received a package to test out their products. Once I tried the Double Serum, I was instantly hooked and have never been without it since. It’s truly my holy grail. The serum is not only incredibly hydrating and anti-aging, but its unique water-to-oil formula works wonders with my makeup application. It creates the perfect base, ensuring my makeup applies smoothly and lasts all day. It’s now an essential in my routine, and I can't imagine being without it.”

“When Rare Beauty first launched, like many industry experts, I wondered if it would be just another celebrity makeup line. However, Selena Gomez has truly created a powerhouse brand. With an inclusive range that caters to all skin tones and textures, Rare Beauty focuses on buildable products designed to enhance natural beauty. One product that stands out to me is the blush—it’s long-lasting and provides a beautiful, natural flush of color that blends effortlessly into the skin.”

“As someone known for my signature winged eyeliner, I’ve tried every eyeliner on the market, and this one is by far my favorite. The felt-tip applicator offers precision, making it ideal for any look I want to create. With extremely sensitive eyes, I’m always cautious about formulas, but this one is gentle and long-lasting—staying in place all day without irritation. It’s become a must-have in my routine.”

“IT Cosmetics was one of the first brands I worked with, and in a full-circle moment, I’m thrilled to be collaborating with them again today. If you’ve followed me on social media, you know I’ve always recommended their products, especially the CC+ Glow. Like many modern brands, it’s makeup infused with skincare, and this product is a standout. It offers full coverage, is hydrating, and has anti-aging benefits, plus it’s packed with SPF 40. It truly checks all the boxes for a flawless complexion with the added bonus of skincare!”

“Funny story—back in the day, I knew Mario from when we both worked at makeup counters in Queens. Talk about a full-circle moment! I feel so blessed to not only have worked with him on campaigns but also to witness his well-deserved success. Makeup by Mario is a brand any expert can get behind, and while I love his entire line, I always make sure to have a few of his lipsticks in my bag. The shades are absolutely gorgeous and so versatile!”

“It’s perfect for anyone who wants to lock their makeup in place while achieving a flawless, smooth finish. A true must-have for those looking to make their makeup last longer while maintaining a fresh, airbrushed look.”

“This is great for anyone seeking a setting powder that not only locks makeup in place but also enhances it with a radiant, glowing finish. It blurs imperfections while keeping your skin looking fresh and luminous throughout the day.”