5 Black Female Founded Beauty Brands We’re Loving Right Now

Founded by Abigail Murdock, HER Juice Bar addresses the questions we’ve all had about what goes on ‘down there.’ 

On a mission to get women of all ages to take control over vaginal health, sexual pleasure, and reproduction, HER Juice Bar features a line of skincare products specially formulated without artificial fragrances or skin-irritating ingredients to cleanse without disrupting the body’s natural pH balance. 

From feminine washes to moisture-inducing supplements, HER Juice Bar is everything you need to feel fresh, smooth, and confident in your skin. To keep skin soft and glowing, opt for one of the brand’s luscious body scrubs: Turmeric Tonic is perfect for brightening and addressing skin impurities, or Sex on the Peach ($35), which I love using throughout the week to keep my skin super hydrated, soft, and glowing.

When founder Chichi Eburu found it difficult to find cosmetics that suited her rich, deep skin tone, she solved the problem. 

Juvia’s Place was created with highly pigmented, vibrant eyeshadow palettes, lip formulas, and everything you need to prep your skin for a flawless look. Where Juvia’s Place thrives is in its exquisite eyeshadow palettes. Though created for every complexion, they stand out with various hues that beautifully complement melanin-rich tones. 

I was in love with Juvia’s Place from the moment I swatched the colors in the Nubian Earth Palette – shimmering and matte shades of gold, copper, and champagne applied beautifully to my lids and had impressive staying power. 

It’s time to toss the loofah and switch to a mesh body exfoliator. Trust me on this. Gentle enough for daily exfoliation without irritating the skin, Luv Scrub’s mesh material offers a deeper clean and is easy to use with your favorite body washes. 

Plus, mesh is more hygienic, which makes for a better exfoliating experience in the shower. It doesn’t harbor a buildup of dead skin cells, soap residue, or bacteria commonly found lurking in loofahs. Plus, the exfoliation is so much better and works well to reduce ingrown hairs and smooth skin. 

Founded by Caroline Owusu-Ansah, Luv Scrub was inspired by the West African beauty ritual of daily exfoliation for smooth skin.

Press-on nails are in right now, and for good reason. They are a great alternative to spending money at the salon when you need a quick manicure or want a custom design. 

As much as I love the look of gel polish, I don’t love the maintenance, cost, or damage to my nails that comes along with it. So what’s a girl to do when she needs a manicure in the shortest time possible? Apply press-on nails.

IGL Nails, a brand founded by Brittany Golden, has the nail style, color, or design you want. And here’s what I really love: they’re designed to be all-inclusive for wide, petite, and standard nail beds.  As someone with fugly nails and petite nail beds, it’s hard to find a press-on that fits well and stays on my fingers. 

With IGL Nails, every set of nails comes with 28 nails in 14 different sizes to ensure the perfect fit. Kits also come with nail glue (for longer wear) or glue tab stickers (for shorter wear) and manicure prep tools.

Founders Liha and Abi used their roots in Nigerian beauty rituals and ingredients with British aromatherapy to create a gorgeous collection of products for Liha Beauty. The brand also emphasizes sustainability and responsible sourcing when obtaining ingredients of the highest quality and efficacy. 

‍Gold ($33), an unprocessed, unrefined raw Nigerian shea butter, is one of the brand’s most notable products. It can be used on every skin type to hydrate deeply - it’s also an excellent balm to calm skin irritation and redness. 

For the ultimate luxe experience, apply Idan Oil after a bath or shower. As a multi-purpose solid-to-liquid oil formulation, it can also be used as a leave-in or deep conditioner for hair.